Sony's attempt to trademark "Let's Play" ends in failure

sony tries and fails to trademark lets play letsplay header
A recently unearthed trademark submission reveals that Sony attempted to assert control over “Let’s Play,” a term that encompasses a broad selection of gameplay videos on YouTube and other popular video-sharing services.

The trademark application, discovered by a NeoGAF forums user, defined “Let’s Play” as the “Electronic transmission and streaming of video games via global and local computer networks,” and the process involved in the “streaming of audio, visual, and audiovisual material via global and local computer networks.”

Sony applied for the trademark on October 31, 2015. The United States Patent and Trademark Office subsequently denied Sony’s application on December 29th, citing a “likelihood of confusion” with an existing trademark for “LP Let’z Play” established in 2013.

Stemming from a popular series of narrated walkthroughs featured at Something Awful and other online communities, the term “Let’s Play” later evolved to encompass recorded playthroughs of video games accompanied by unscripted player commentary. “Let’s Play” videos have emerged as a popular format on YouTube, in particular, where many users host channels dedicated entirely to narrated walkthroughs of video games.

Sony has not announced any details regarding its trademark attempt. While the United States Patent and Trademark Office’s rejection blocks Sony from asserting immediate control over the term “Let’s Play,” the decision is not final, and Sony may alter its application for resubmission at a later date.

According to Gamasutra, applicants are given six months to reply to a non-final rejection from the United States Patent and Trademark Office, meaning that Sony has until June 29th to reapply for a trademark. If no reply is received, the trademark attempt is considered abandoned.

NeoGAF users speculate that Sony’s attempt to trademark “Let’s Play” may be related to the PlayStation 4’s streaming capabilities, though the actual reasoning behind the submission remains unclear.

Home Theater

Apple will reportedly launch its new video-streaming service at March 25 event

The rumors about what Apple will announce at a March 25 event continue to swirl. A new report suggests that it will debut its much-anticipated video-streaming service, which will compete with Netflix and Amazon's Prime Video.

Feel the love this Valentine’s Day with these 12 romantic video games

In celebration of Valentine's Day, we take a look at games that offer heartfelt romances. From the Mass Effect series to Stardew Valley, each of these romantic video games offers a layered depiction of love and relationships.
Movies & TV

From Roma to Isle of Dogs: Here’s where to watch 2019’s Oscar nominees online

The 2019 Oscar field is a strong one, and if you missed some of the films in theaters, you may be in luck: Several of them are available on popular streaming services like Netflix, Amazon Prime Video, Hulu, and HBO.

Cryptic video teases Microsoft’s next-generation HoloLens 2 headset

Though not revealing much, a roughly 42-second long teaser video was sent out by HoloLens inventor Alex Kipman on Twitter ahead of a planned press event at Mobile World Congress on February 24.

These are the best weapons for taking down mutants and bandits in Metro Exodus

Metro Exodus is a very difficult game, and choosing the right weapons is key for surviving the post-apocalyptic Russia that 4A Games has created. These are the best weapons in Metro Exodus.

Exotic Masterwork Weapons are in Destiny 2. Here's how to upgrade

Destiny 2's new Masterwork gear offers a number of special bonuses. Here is what you need to know about it, including how to find the gear in the game and even create it yourself.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

How to keep a PS4 in your pocket with the PlayStation Mobile app

Sony built the PlayStation 4 with smartphone and mobile integration in mind. Take a look at our guide for connecting your smartphone or tablet to a PS4, so you can get the most out of the system while on the go.

Your PlayStation 4 game library isn't complete without these games

Looking for the best PS4 games out there? Out of the massive crop of titles available, we selected the best you should buy. No matter what your genre of choice may be, there's something here for you.

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.

Razer Game Store to shut down at end of February, less than a year after opening

The Razer Game Store will shut down on February 28, less than a year after it opened. Games purchased from the digital store will continue to work, but purchased keys will need to be used before its closure.

Niantic promises to make Pokémon Go less troublesome for homeowners

Niantic is looking to settle the lawsuits filed by angry homeowners who were affected by hordes of Pokémon Go players trespassing on their properties. Niantic promised to resolve complaints within 15 days, among other things.

These Xbox One exclusives are the definition of quality over quantity

Xbox One has a prestigious collection of handpicked titles that you can't play on other consoles. Here are the latest and greatest Xbox One exclusives, including some that are also available on PC