Skip to main content

Planning on buying the new Apple TV? It could cost up to twice as much as the original

apple tv
ymgerman/Shutterstock
Since skipping its expected appearance at WWDC earlier this year, each new detail that has surfaced about the Apple TV points to it being a much more exciting device than its predecessor. With less than two weeks to go until its official unveiling, though, one new detail may have some prospective buyers reconsidering the streaming box.

While the current Apple TV launched at $100 and fell to $70 in March, the next generation of the new device could cost significantly more. Just how much? Anywhere from $150 to $200, according to sources speaking to 9to5 Mac.

Right now if a consumer is considering purchasing a streaming box, they have a few factors to evaluate in making their decision, but price isn’t one of them. Apple TV has iTunes, Roku has a massive library of “channels,” and the Amazon Fire TV has voice search and gaming functionality, but they can all be had for $100 or less.

Of course, there is some justification for this higher price, as the fourth-generation Apple TV seems to be a much more advanced piece of hardware. The new model features Siri integration, an updated remote with touch and possibly motion controls, and its own App Store.

Apple does have a plan for those who prefer to pay less for their media box. Unlike previous Apple TV updates, which immediately supplanted the previous generation, the third-generation Apple TV will continue to be sold. And when Apple’s upcoming live TV streaming service launches, it will also be available for the third-generation Apple TV, so customers won’t have to buy a new box in order to ditch their cable subscription.

When that TV streaming service could be coming is still up in the air. Apple reportedly wants to charge $40 for the service, expecting cable companies to take the hit by charging Apple less. These companies are less than thrilled by the proposition, and negotiations have remained stalled for the time being. There is no word on when the service is expected to go live, but it certainly won’t happen this year.

The newest Apple TV is expected to be unveiled on September 9 alongside the newest iPhones, and will likely ship in October.

Editors' Recommendations

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Express VPN joins the growing ranks of VPNs on Apple TV
The app listing for ExpressVPN on Apple TV.

One of the bigger features added to tvOS 17, at least on paper, was the ability for Apple TV to run a VPN application. That’s a big deal because folks don’t tunnel their entire home network traffic through a virtual private network, both because they’re probably normal human beings who don’t attempt such things and because routers don’t always make that an easy thing to do.

And the news today is that ExpressVPN — one of the bigger players in the space — is now available for Apple TV. It joins a growing cadre of tvOS-capable VPN apps, which at the time of this writing includes VPNify, X-VPN, IPVanish, PureVPN, hide.me, LeapVPN, US VPN, and Anycast, for starters.

Read more
Latest Apple TV beta adds search via the remote’s Siri button
Nomad Apple TV Siri Leather Cover.

Apple TV 4K is still the best streaming device you can buy, but there's also one button on the remote I almost never press on purpose. But that may finally be about to change.

In the latest developer beta for the tvOS platform, Apple has added a wee bit of functionality to the Siri button on the side of the Siri Voice remote. (That's the little button on the right-hand side with a microphone.) In the production software — that is, what most folks are running today — clicking the button activates Siri, basically the same as if it were on your phone. Say "Ted Lasso," and it'll take you straight into the Ted Lasso show on Apple TV+ in the Apple TV app on your Apple TV 4K. Say "Opeth," and it'll start playing Opeth on Apple Music.

Read more
Don’t like giant ads on Amazon Fire TV? Then don’t buy one
A promo for a show on Amazon Freevee.

Oh, no! A full-screen promotion for a service on the platform you basically got for free! Phil Nickinson / Digital Trends

There’s been a little bit of a kerfuffle of late regarding Amazon Fire TV and advertising. Not that it has ads on the home screen, mind you. That’s not exactly new. But, rather, that you’re getting pushed onto a full-screen promo when coming out of sleep mode because you’re landing right atop the featured carousel, which in turns triggers the full-screen ad. Previously, you’d have to click up into the carousel for it to expand.

Read more