Skip to main content
  1. Home
  2. Audio / Video
  3. News

The Super Bowl is finally in Dolby Vision – if you have Comcast

Simon Cohen
By

Last year, Comcast Xfinity customers got to brag about their FIFA World Cup 2022 viewing experience. It was the first time the soccer tournament was broadcast using Dolby Vision —  a dynamic version of HDR TV — and Comcast had the exclusive on it. If that wasn’t enough to drive up new subscriptions for Comcast, perhaps this will: the cable company now has the Dolby Vision exclusive for the biggest game of the year in the other football universe — Super Bowl LVII.

When Fox Sports’ coverage begins on February 12, Comcast Xfinity subscribers will be able to watch all the gridiron action in 4K with Dolby Vision HDR.

Recommended Videos

Dolby Labs says it’s the first time the big game will be available in the company’s dynamic HDR format. To experience the broadcast in Dolby Vision, you’ll need a Dolby Vision-capable TV, a Comcast Xfinity subscription, and the company’s Xi6 cable box.

A Comcast cable box, remote, and TV.
Comcast

The game will still be broadcast by Fox in 4K where available, but instead of presenting that feed directly to its subscribers, Comcast will be applying the Dolby Vision format on a frame-by-frame basis, before sending that newly encoded video to Xfinity viewers.

Related

The result? “When experienced in Dolby Vision,” a Dolby Labs spokesperson told Digital Trends via email, “football fans will feel as if they’ve been transported to State Farm Stadium as they watch every heart-stopping, nail-biting moment of the Kansas City Chiefs versus Philadelphia Eagles game with lifelike colors, sharp contrast, and rich details.”

If your TV isn’t Dolby Vision-capable (currently, no Samsung TVs support the format), you’ll still be able to see the game in HDR (if your TV supports HDR), but it will be presented in HDR10, which is not a dynamic version of HDR. In other words, it will still look pretty great, but the colors, contrast, and brightness may not be as accurate a reflection of the real-life event.

Editors' Recommendations

Topics
Simon Cohen
Simon Cohen
Contributing Editor, A/V
Simon Cohen covers a variety of consumer technologies, but has a special interest in audio and video products, like spatial…
Comcast will be the only way to watch the World Cup in Dolby Vision
A TV showing the Comcast Xfinity interface for World Cup 2022 coverage.

When the FIFA World Cup 2022 kicks off on November 20, you can watch the tournament in 4K and HDR, depending on your cable package or streaming service. But if you're a Comcast Xfinity subscriber, you'll be able to watch all the soccer action in 4K with Dolby Vision HDR.

Dolby Labs says it's the first time the global event will be available in the company's dynamic HDR format. To experience the broadcast in Dolby Vision, you'll need a Dolby Vision-capable TV, a Comcast Xfinity subscription, and the company's Xi6 cable box.

Read more
Vimeo adds Dolby Vision support, but only for Apple devices
Dolby Vision is now supported by Vimeo on Apple devices.

Starting today, video upload and streaming service Vimeo is enabling Dolby Vision for creators, as well as the folks who stream content from the site, making it the first service of its kind to support Dolby's dynamic HDR format. The only catch is that you'll need a compatible Apple device for both uploading and playback of Dolby Vision content.

"Vimeo’s mission is to enable professional-quality video for all," said Vimeo CEO Anjali Sud in a press release, "and today we are delivering that power in Dolby Vision to hundreds of millions of Apple users globally."

Read more
Dolby Vision vs. HDR10 vs. HDR10+: Which HDR format is the best?
A gamer using one of LG's TVs.

High Dynamic Range (HDR) technology has become an important term to consider when purchasing a new TV or streaming TV shows and movies because HDR technology makes content more vibrant and brighter.

While there are five different HDR formats, we're going to focus on the top three in terms of widespread availability: HDR10, Dolby Vision, and HDR10+. Each one of these formats brings something different to the table and could enhance your viewing experiences dramatically. This guide will show you the difference between the formats and how these differences might affect your buying decision regarding a new TV or streaming device.
What is HDR?

Read more