I have bad news if you’re an Amazon Prime Video subscriber who hasn’t opted for the company’s new ad-free tier. Not only are you starting to see ads before you get to binge the latest season of Reacher, but you also won’t be getting the show streamed in Dolby’s most advanced formats — Dolby Vision and Dolby Atmos.
First reported by German website 4KFilme, then corroborated by Forbes in the U.K., it seems that Amazon has removed Dolby Vision and Dolby Atmos from its base streaming tier (which became ad-supported on January 29), making the formats exclusive to those who opt-in to the ad-free premium subscription, which costs an additional $3 per month.
Digital Trends can confirm that free subscribers that stream content labeled as
Reporting for Forbes, John Archer says that while
It’s not yet clear why Amazon has made this change, however some have suggested that Dolby’s licensing fees may have played a role. It doesn’t appear any efforts were made to inform existing Prime members of the new limitations either via email or through the official Amazon blog.
Despite the lack of communication, the move isn’t unprecedented. Netflix has long kept
Digital Trends reached out to Amazon for comment, but instead of an explanation, a spokesperson simply provided a confirmation of what we already knew:
“All Prime members get the benefit of enhanced streaming quality, including UHD, HDR10 and HDR10+, where available. These streaming features and high-definition viewing capabilities, as well as
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