Consumers now dislike Netflix as much as Blockbuster

netflix-envelopes

In a study this week by YouGov BrandIndex, consumer perception of Netflix plummeted after the company announced a 60 percent increase in pricing by splitting streaming and DVD rentals. YouGov measures the buzz around brands on a scale from -100 to 100. Previous to the pricing announcement, Netflix dominated rivals such as Redbox, DirecTV and Blockbuster with a 39.1 score on the chart. Since the announcement, consumer sentiment plummeted to -14.1 and Netflix is now tied with the previously bankrupt Blockbuster at -6.

netflix redbox blockbuster directv buzzRival Redbox has seen a sizable bump nearly doubling the perception of the brand without having to pursue any marketing. Blockbuster hasn’t seen any major bump in perception since offering  a 30-day free trial for Blockbuster Total Access in response to the Netflix pricing. While the Total Access 1-disc-at-a-time plan is $2 more than Netflix’s new pricing structure, consumers have the ability to drop off rentals at physical store locations and there is no 28-day window on waiting for new releases. The plan also includes video game and Blu-ray rentals at no extra cost.  However, Blockbuster’s recent announcement of another 200 store closures isn’t likely to help consumer’s opinion of the brand.

Morgan Stanley also released a study this week regarding Netflix consumer loyalty after the price increase. Approximately 50 percent of people surveyed are currently using the $9.99 one-DVD-at-a-time plan with unlimited streaming. Of that segment, more than one in four planned on canceling Netflix service when the price increase goes into effect on September 1. Thirty one percent plan on switching to the streaming only plan while 13 percent are opting for the one-DVD-at-a-time plan. Only 15 percent are planning on upgrading to the more expensive $16 hybrid plan. Promised cancellations were a bit higher with consumer using the two-DVD-at-a-time plan, but fell to about 12 percent for those with three discs or more.

If these numbers from Morgan Stanley represent an accurate depiction of Netflix’s subscriber base after September 1, the company will see a 22 percent decrease in subscription revenue and a 2 percent decrease in revenue per user. Morgan Stanley believes that the survey results could be skewed due to temporary consumer outrage over the price increase and actual cancellation numbers are likely smaller.

Gaming

Google Stadia is the upcoming Netflix for games that will hurt game creators

Google Stadia promises a world where gaming is more convenient than ever, but it’s a future that will damage the way people make games.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Home Theater

Netflix vs. Hulu vs. Amazon Prime: Battle of the on-demand streaming giants

Trying to figure out which subscription streaming service to use while sticking to a frugal entertainment budget? Check out our updated comparison of the big three: Netflix, Amazon Instant Video, and Hulu.
Home Theater

MPAA: DVD, Blu-ray sales nearly halved in 5 years as viewers shift to streaming

The annual THEME Report by the MPAA confirmed that viewers are switching from physical media to streaming services. While DVD and Blu-ray sales are falling, subscriptions to services such as Netflix and Amazon Prime are growing.
Deals

You can get V-Moda’s excellent wireless over-ear headphones for just $100

In the market for a pair of Bluetooth headphones? You can get a pair of V-Moda's first-generation Crossfade Wireless for a third of their original $300 list price, a fantastic deal for a pair of great-sounding headphones.
Home Theater

Game of Thrones’ season 8 premiere reminds us why Daenerys shouldn’t be queen

In the premiere episode of Game of Thrones' eighth season, Daenerys Targaryen is poised to rule the Seven Kingdoms, but all the evidence indicates that she's a terrible candidate for the job.
Home Theater

Sony releases wireless turntable, new soundbar amid slew of 2019 audio devices

Sony has announced pricing and availability for its 2019 home audio lineup, including a brand-new wireless turntable, a new soundbar, and a slew of Bluetooth speakers that range from small and portable to huge and cupholder-laden.
Movies & TV

The 7 best TV episodes you can watch on YouTube for free

TV networks have made a habit of putting episodes from popular series on YouTube for free. From premium platforms like Showtime to experimental newcomers like Viceland, we compiled a few of the best episodes available on YouTube.
Home Theater

Logitech’s Harmony Express remote: a steep price for simplicity

Thanks to its built-in Alexa support, Logitech's latest remote, the Harmony Express, eliminates huge button layouts with voice commands to control all of your smart home gadgets. But at $250, is it worth it?
Home Theater

What’s new on Amazon Prime Video and what’s leaving in May 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in April and May, from new original series to classic films.
Home Theater

Banish the bunny ears (and monthly bills) with these excellent HD antennas

When transitioning away from cable and satellite, finding the best HDTV antenna for your area can be tricky. To aid in your cord-cutting quest, we've compiled our picks of the best indoor HDTV antennas you can buy.
Mobile

Spruce up your Lenovo smartphone with the best Moto Mods for the Moto Z-series

Moto Mods, the snap-on accessories compatible with Lenovo's Moto Z-series smartphones add a lot of value without adding a lot of bulk. Looking to try one out? Here are a few of our favorite Moto Mods.
Product Review

JBL’s Live 650BTNC are a wonderful everyday listening companion

A long-lasting battery, solid active noise cancelation, and vibrant sound make the JBL Live 650BTNC a great pair of headphones for everyday listening. Looking for feature-packed wireless headphones at a low price? These are just the ticket.
Home Theater

What’s new on Hulu in May 2019, and what’s leaving soon

Our complete list of what's new on Hulu for May 2019, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming ether.