Netflix survey details the shift in viewing habits among streamers

netflix survey viewing watch in bed
Netflix doesn’t usually release tons of viewer data, but the streaming service is always enthusiastic about survey results. And the latest results suggest some interesting patterns about when we tend to watch certain types of programming, and how this compares to the viewing habits of yesteryear.

According to the data, subscribers get up bright and early to check out their favorite comedies: around 6 a.m., members are 34 percent more likely to watch comedy compared to other times throughout the day. The reboot series Fuller House, for example, gets watched before 8 a.m., marking a shift from the original series, which was part of the prime time TV lineup back in its day. Other top comedies watched before sunrise: The Office, Unbreakable Kimmy Schmidt, and Friends.

We consider heavy dramas fodder for the evenings, but come lunch time, members worldwide are already focusing their eyes on series in this genre, which accounts for almost half (47 percent) of all Netflix viewing between the hours of noon and 2 p.m., though this is only a 5-percent increase compared to drama-watching throughout the rest of the day. But it’s clear that a greater number of folks like to enjoy some House of Cards, Shameless, Grey’s Anatomy, or Orange is the New Black with their lunchtime soup and sandwich. Midday streaming is particularly high in Brazil, where members are 25 percent more likely to watch compared to those in other countries.

We still love to watch thrillers, including series like The Walking Dead, Stranger Things, and Breaking Bad, in the evenings. Globally, that genre sees a 27-percent increase in viewership once the clock strikes 9 p.m. However, the binge-fest only lasts for a few hours, because come 11 p.m., viewers are ready for lighter fare, switching to comedies like Parks and Recreation, Master of None, and Bojack Horseman. Perhaps zombies and drug-dealing aren’t the best way to end the day before hitting the sack.

Netflix subscribers do not watch into the wee hours of the morning — only 15 percent of streaming globally is between midnight and 6 a.m., though that rises to as high as 21 percent in countries like Japan and South Korea. However, what members are watching overnight is equally interesting. This is when viewers watch shows like Chef’s Table, along with documentaries like Abstract, Making a Murderer, and Planet Earth, which see viewership climb as high as 24-percent overnight.

“It’s interesting to see the behaviors that emerge when viewers aren’t tied to a schedule,” says Cindy Holland, vice president of original content at Netflix. “And even more so to see that these routines are replicated by millions the world over.”

Overall, Netflix sees peak streaming as early as 5 p.m. in India, and as late as 10 p.m. in Argentina and Singapore.

Photography

Samyang’s first Nikon autofocus lens is an ultrawide 14mm f/2.8

Samyang's venture into autofocus lenses continues with its first option for Nikon DSLRs. The bright F/2.8 lens captures a wide 14mm view, and Samyang the focus is quiet, quick, and accurate.
Photography

Fujifilm now has a crazy 46x zoom lens — 9.5mm to 437mm — for 4K video

If you're watching a sports game next year and see the view zoom from an extreme wide angle to up close and personal, Fujifilm's new lens may be to blame. Here's how Fujifilm technology created a 46x zoom 9.5-437mm lens.
Movies & TV

The best shows on Netflix in August, from ‘Dark Tourist’ to 'Disenchantment'

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

The best movies on Netflix in August 2018, from ‘Her’ to ‘Jurassic Park’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Movies & TV

The best new movie trailers: ‘T-34,’ ‘An Evening With Beverly Luff Linn,’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. To simplify things, we round up the best ones each week. On tap this week: The trailers for An Evening With Beverly Luff Linn and T-34, among other movie previews.
Movies & TV

Stay inside (and in the dark) with the best horror movies on Netflix right now

There's no need to scour the entire Netflix catalog for the hits. We've compiled a list of the best horror movies on Netflix, whether you're into modern monsters or classic scares.
Movies & TV

Brewing nightmare fuel with the FX team behind the ‘Stranger Things’ Demogorgon

Mike Elizalde, co-founder of makeup and creature effects studio Spectral Motion, explains how his team brought the Demogorgon from Stranger Things and Robot from Lost in Space to terrifying, compelling life on the screen.
Home Theater

Bowers & Wilkins’ affordable 600 Series speakers sound better than ever

Bowers & Wilkins has revamped its entry-level speaker lineup, borrowing some goodness from the company's flagship 800 Series speakers, which brings a more refined sound signature while keeping impressively low price points. What's not to…
Home Theater

Google has a new Chromecast on the way, but don’t expect a major leap forward

An FCC filing by Google shows that the company is planning to release an updated model of its highly popular Chromecast streaming hardware, but you might not even notice to look at it.
Home Theater

Images found in a beta of iOS 12 reveal the next-generation AirPods 2

Apple plans to release new AirPods much the same as it does new iPhones, and a wireless charging case, water resistance, and better Siri integration are among the improvements we can expect in future models.
Home Theater

Demystify home audio with our ultimate A/V receiver buying guide

Today's A/V receivers are packed with lots of advanced technology and just plain cool features. From understanding watt ratings to Wi-Fi, we explain how to buy one that will last you for years in our ultimate A/V receiver buying guide.
Music

Bolster your HD music catalog with the best high-res audio sites

Music connoisseurs relish HD audio, but scouring the web for all the best streaming and downloading sites can be a pain. Luckily, we've done the work for you. Check out our list, and let the high-resolution good times roll.
Home Theater

Need to get rid of an unused Netflix profile? Here's what to do

Need to delete an unwanted profile from your Netflix account? It's easy to do, no matter what kind of equipment you've got. Check out our handy how-to guide for step-by-step instructions.
Home Theater

Our quick-and-easy guide to programming an RCA universal remote

If you're tired of using a million different remotes in your home theater, office, or living room, you'll likely be interested in a single RCA universal remote. Here's how to program it for your system.