Philips Wants to Patent Must-See Ads

Philips Electronics has filed a patent application for a technology which would prevent users from changing channels to avoid watching television commercials as well as prevent viewers from fast-forwarding through recorded advertisements.

The basic idea is that broadcasters would embed special flags or control signals in television advertising. Playback devices with Philips’ proposed technology would, upon receiving the signal or coming across it in recorded media (whether on VHS tape, a hard drive, or streamed within a home) disable channel-changing, fast-forwarding, and other ad-skipping features in the playback device. The result would be that viewers have no choice but to view the ads in real time. When the ads are over, broadcasters send a special control signal to re-enable channel changing.

Philips’ rational for the technology is that the ability to change channels and fast-forward through recorded commercials diminishes the advertising revenue networks and broadcasters derive from programming. As such, Philips also envisions a system whereby viewers could pay a fee to broadcasters or providers to re-enable channel-switching or ad-skipping technologies during commercials. That way, the broadcasters wouldn’t losing any revenue from those channel-hoppers and ad-skippers; instead, they’d become a revenue stream.

To their credit, Philips does imagine there might be some consumer backlash to this technology: “When the remote control keys of the video playback device cease to change channels during advertisements there is a very strong likelihood that the viewers will blame the video display device (and the manufacturer of the video display device) instead of the program broadcaster.” Philips allows that device manufacturers therefore might want to let users override the feature-blocking capabilities

Deals

Take a gander at the best deals on 4K TVs for February 2019

There's no doubt that a good 4K smart TV is the best way to take your home entertainment setup to the next level to enjoy all your favorite shows, movies, and games in glorious Ultra HD. We've got the best 4K TV deals right here.
Home Theater

ATSC 3.0: The next-gen TV update explained

ATSC 3.0 is the next major update to the broadcast standard we use today. Will this be the second coming of free, over-the-air TV? We're here to explain everything about the new standard.
Home Theater

Everything to know about Sling TV: Channels, pricing, and more

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Computing

Don't know what to do with all your old DVDs? Here's how to convert them to MP4

Given today's rapid technological advancements, physical discs are quickly becoming a thing of the past. Check out our guide on how to convert a DVD to MP4, so you can ditch discs for digital files.
Movies & TV

Stay inside this winter with the best shows on Hulu, including 'Legion'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Movies & TV

The best movies you’ll find on Hulu right now (February 2019)

From dramas to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Home Theater

They were robbed! From Crowe to Pacino, 10 times Oscar voters got it wrong

With the 91st Oscars rapidly approaching, now is a fine time to look back at several Oscar-worthy performances that were completely ignored by the Academy, as well as others that were nominated and astoundingly denied the little naked…
Movies & TV

The best new movie trailers: Yesterday, Tolkien, Triple Frontier, and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's trailers for Yesterday, Tolkien, Aladdin, Frozen 2, and Triple Frontier.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

Best new shows and movies to stream: Deadpool 2, The Umbrella Academy, and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Deadpool 2, The Umbrella Academy, Lorena, and more.
Movies & TV

The best movies on Amazon Prime right now (February 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Home Theater

Apple Music encourages subscribers to give friends a free 1-month pass

It's no secret that Apple has its sights set squarely on Spotify's enviable subscriber count, but how will Apple Music grow? By using existing customers to recruit new members by letting them send friends a one-month free pass.