Why Ring’s porch-protecting cameras made it a no-brainer acquisition for Amazon

Close-up of Amazon.com founder and CEO Jeff Bezos on stage
David Ryder/Getty Images
Amazon founder and CEO Jeff Bezos. Photo: David Ryder/Getty Images

Yesterday, when I heard about Amazon buying Ring security, my first reaction was surprise. The second thing that came to mind was that famous line Tom Cruise’s character utters in the movie Jerry Maquire: “You complete me.”

I don’t mean that the news completes me, personally. I mean that I imagined Amazon CEO Jeff Bezos whispering it to Ring CEO Jamie Siminoff in that board room when both signed off on acquisition of the popular DIY home security company.

It was only a matter of time before CEO Jeff Bezos… put a Ring on it.

Because, if you get over the initial surprise of the news and really think about it, the transaction makes a lot of sense. What does Amazon do? Sends us packages. What does Ring do? Provides us with security devices that show us whether those packages stay on our front porches or are carried away by porch pirates.

It was probably only a matter of time before Bezos, er, put a Ring on it.

The reported $1 billion deal makes sense, too, for Ring, maker of video doorbells and home security cameras. It has always enjoyed a strong relationship with Amazon (some of its initial startup money came from the Alexa Fund), and it continues to elevate its brand.

Ring, founded in 2012, was one of the early successful companies dealing in DIY smart home security. It has a cool backstory, too: Siminoff’s idea for a video doorbell was famously shut down on the show Shark Tank before he found success.

NBA basketball legend Shaquille O’Neal offered to be Ring’s celebrity spokesperson after randomly buying some of Ring’s products at a big-box store. And Ring branded itself as a company that provides high-quality cameras and doorbells that just about anyone – including the tech-challenged — can install.

A marriage between the two companies just seems logical.

What isn’t so clear
is what Amazon
will do next with all
this home security
fire power.

“Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world,” a Ring spokesperson told Digital Trends. “We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

What isn’t so clear is what Amazon will do next with all this home security fire power. The online shopping giant already bought Blink, maker of home security cameras, in December. Last year, Amazon launched Amazon Key, which includes an Amazon-branded camera and a third-party smart lock system that allow delivery people to deliver packages inside the customer’s home.

And let’s not forget Amazon’s line of Alexa products, which are already pulling some duty in the home security market. For example, Alexa already works with many home security cameras and video doorbells — if you have an Echo Show, you can view camera footage from your camera. Alexa also works with several smart locks, which allows you to lock your door with just a voice command.

ring spotlight cam wired wall front
Terry Walsh/Digital Trends
Terry Walsh/Digital Trends

So, back to that question: What is Amazon going to do with all these smart security toys? Maybe nothing, other than more seamless integration between the product lines. Possibly something really cool that nobody has thought of yet. We wouldn’t be surprised, though, if Amazon’s next move is to buy a smart lock company to really feel complete.

If there is one takeaway, right now, it’s that by buying Ring, Amazon shows it’s doubling down on Alexa as a smart home platform, and there’s no indication of it stopping. “Hello? It’s Alexa, and I’m here to take over your home, one acquisition at a time.”

The views expressed here are solely those of the author and do not reflect the beliefs of Digital Trends.

Product Review

Now that every speaker has Alexa, don't you want the best? Get the Sonos One

To compete in smart speaker space, Sonos could have just made a better-sounding Alexa speaker, but the company has a reputation to uphold, and went much further. Our Sonos One Review reveals how Sonos does Alexa better than Amazon.

Amazon and Best Buy smash prices on August smart home security locks

Amazon and Best Buy have the lowest prices for two August smart home door locks during a limited time sale. August was one of the first smart door lock companies designed specifically for smart home convenience and security.

Amazon and Best Buy halve the price of the Facebook Portal for Mother’s Day

Amazon and Best Buy both cut the price in half for the Facebook Portal smart display for Mother's Day. The Portal's smart camera will follow you as you move around the room during video calls. The Portal also has Amazon Alexa built in.

Amazon cuts prices on Echo Dot, Ring security, Fire Tablets, and more for Easter

Amazon slashed prices with deals on Echo Dot, Ring video doorbell and security systems, and Fire Tablets. Some of the best deals are for multiple-unit purchases. Most Ring deals include a free Echo Dot in addition to healthy price cuts.
Smart Home

Philips Hue users can activate their favorite routines through Google Home

Philips Hue expanded its Google Home integration through the Gentle Sleep and Wake routine. Just give Google the proper instructions are your lights will brighten or dim over half an hour.
Smart Home

There will be 200 million smart speakers by year’s end, analysts say

A new report by the research and analysis firm Canalys predicts that more than 200 million smart speakers will be engaged by users by the end of 2019, which is a growth of over 82% from last year.
Product Review

4K in home security is finally here, thanks to Arlo’s Ultra UHD smart cam

The 4K home security camera is finally here! Class-leading image clarity and a super-wide field of vision makes Arlo Ultra an early contender for the year’s best smart cam. While there are definite quirks to the device, the device…
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Smart Home

SMEG debuts colorful dual-fuel Portofino 48-inch ranges for no-compromise cooks

When SMEG launches new kitchen appliances, you can count on retro-classic design, gorgeous high-end finishes, envy-inducing functional wizardry, and lofty prices. This week SMEG launched its Portofino Dual-Fuel 48-inch Pro-Style Range.

Walmart offers big price cuts on air fryers from La Gourmet and Farberware

Walmart made deep price cuts on air fryers from La Gourmet, Farberware, and others. Air frying is faster, healthier, and easier to clean than traditional deep frying. You also can use most air fryers for baking, roasting, and grilling.

Amazon drops a killer Instant Pot deal, with prices under $60

Instant Pots are the popular kitchen device known for making cooking easier and faster. Thinking of finally getting yourself one? Amazon dropped the price of the Instant Pot Duo Mini. Prepare delicious meals this Easter Sunday with this…
Smart Home

I have seen the future, and it’s full of salad-making robots

Think that robots bussing tables, tossing salads and baking bread is a futuristic concept? It's actually not as far away as you might think. Robots took center stage at a food robotics summit in San Francisco this week, where they showed…
Smart Home

Ecobee leverages humor in a heated discussion with climate change skeptics

Ecobee cranked up the heat on climate change doubters. In observance of Earth Day, Ecobee and ad agency DCX released video of a social experiment that tested the effectiveness of humor in easing tension during discussions with skeptics.
Smart Home

Miele stuns with wireless probe, self-descaling java pot, and other new products

Miele rocked KBIS 2019 with waves of new appliances and features. The annual Kitchen and Bathroom Industry Show is all about product launches and Miele's appliance reveal was like New York Fashion Week with a single designer.