Skip to main content

Amazon, Netflix top holiday e-retailer satisfaction

Image used with permission by copyright holder

Not so many years ago online shopping experiences were sometimes akin to a newly-discovered tenth ring of Hell, but ForeSee’s E-Retail Satisfaction Index (PDF, registration required) for the 2010 holiday season seems to indicate online shopping has come of age: although overall satisfaction dropped one point to 78 from 79 last year, fully 14 major companies managed scores above 80 points, which ForeSee characterizes as the “threshold for excellence.” Leading the way: Amazon.com and Netflix, both of which managed satisfaction scores of 86.

“In a recovering economy, a lot of us assume that declining satisfaction is a result of frustration with prices. Our research shows that is not always the case, and that it varies drastically from company to company,” said ForeSee Results CEO Larry Freed, in a statement.

As a case in point, ForeSee takes a look at Apple.com versus rival sites like HP.com and Dell.com: although consumers broadly see Apple products as more expensive than their rivals, Apple scores a satisfaction rating of 82 compared to a 78 for HP and a 76 for Dell owing mainly to the functionality of the Apple Web site.

ForeSee also looked at Amazon versus Wal-mart—which are generally matched for pricing—and found Amazon earned its 86 online customer satisfaction score on the basis of merchandise, content, and Web site functionality. Nonetheless, Walmart did manage to stay in the “excellent” category this year with a store of 80—and Amazon was the only one of the top ten players to see a drop in satisfaction scores this year: it slipped from 87 to 86.

However, price does help: in comparing Netflix’s satisfaction score of 86 to Blockbuster’s 76, ForeSee notes that while BlockBuster is a multi-channel retailers, Netflix beat Blockbuster in both pricing and Web site functionality, leading to higher online customer satisfaction.

According to ForeSee, the companies earning a score of 80 or more for the 2010 holiday season are as follows:

  • Amazon: 86 (-1, tied with Netflix)
  • Netflix: 86 (tied with Amazon)
  • QVC: 84 (+3)
  • Avon: 83 (+2)
  • L.L. Bean: 83 (+3)
  • Apple: 82
  • Newegg: 82
  • eBay: 80
  • Musician’s Friend: 80
  • VistaPrint: 80
  • Walmart: 80
  • Williams-Sonoma: 80

The ForeSee consumer satisfaction reports use the methodology developed at the University of Michigan and used by the American Consumer Satisfaction Index, an on-going study that analyzes customer satisfaction across a broad range of businesses and industry (as well as government services). Higher scores indicate greater reported customer satisfaction, but the numbers don’t represent any particular unit: a score of 80 isn’t an “80 percent” satisfaction rating.

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Best Blink Prime Day deals: The Blink Mini is half off today
Blink Mini Indoor 1080p wireless security camera on a counter showing video capture on an Echo Show display.

There are some fantastic Prime Day deals going on right now and Blink is offering up some of the best Prime Day security camera deals among them. A Blink camera can go a long way toward keeping your house safe and secure, and adding one or several to your smart home setup is as affordable as ever with the best Blink Prime Day deals. We've rounded all of them up below, and you'll find both individual cameras and camera bundles currently discounted. Act quickly to claim these deals while you can, and if Blink isn't turning out the deals you'd hoped for you can also check out the Arlo Prime Day deals, Kasa Prime Day deals, and Ring Prime Day deals going on right now as well.
Best Blink camera Prime Day deals

Blink Mini 2 camera --
Blink Video Doorbell camera --
Blink Outdoor 4 camera --
Blink wired floodlight camera --
Blink Outdoor 4 floodlight camera --

Read more
Best Prime Day air purifier deals: Cheap units under $100
Germ Guardian AC4825 True HEPA air purifier in kitchen

It can be tough for those who have issues with allergies or are living in an area with a lot of pollution, but luckily, air purifiers can go a long way to alleviating some of those issues. With Prime Day officially starting, there are a lot of great air purifier deals available, so now is the perfect time to pick one up if you've been suffering from allergies and pollution. We've collected several of our favorite deals below, so be sure to check those out. While you're here, you may also want to check out our roundup of the best Prime Day deals to take full advantage of the sale.
Best Prime Day air purifier deal
Levoit Core 300 Air Purifier -- $79, was $100

For an affordable but effective air purifier, you may want to go with the Levoit Core 300. With its 45W motor, it can purify the air across a space of up to 1,095 square feet. The device is equipped with a HEPA-grade filter that works against all kinds of airborne particles such as pollen, dust, and animal dander, to provide an extra layer of protection on your family's health. When you select Sleep Mode, the air purifier will reduce its noise levels to a near-silent 24 dB, so you won't be disturbed while it keeps working. To make it even more inconspicuous at night, you can turn off its display light. The Levoit Core 300 air purifier may be set to run on a timer of up to 8 hours, and it also shows a filter lifetime indicator to let you know if a replacement is needed.

Read more
Prime Day office chair deals: cheap and luxury on sale
An office chair at Wayfair.

With Prime Day deals have come all sorts of discounts on items for around the office, including Prime Day standing desk deals and Prime Day coffee maker deals. But if you still need a way to sit down and do your work you should check out the best Prime Day office chair deals, and we've wrangled them all up below. We've even singled out what we feel is the best Prime Day office chair deal available. You can check all them out below, and if you need a great device to plop down in front of be sure to check out the best Prime Day laptop deals, best Prime Day tablet deals, and best Prime Day all-in-one PC deals.
The best Prime Day office chair deal

Colamy Ergonomic Mesh Office Chair with Footrest -- $153, was $300
You might need a new office chair for your work-from-home setup, but you can kick back and relax with this Prime Day office chair deal from Amazon. While you might be using it for work or studying, this particular office chair from Colamy is designed to prioritize your comfort while you do those things. The Colamy Ergonomic Mesh Office Chair comes with all sorts of adjustable features so you can customize this chair to your body's specific requirements. These adjustable features include: a three-position tilt lock, 4D flip-up movable arm rests, a headrest, and adjustable lumbar support. But the most notable feature this office chair has to offer is its footrest. With the footrest, this office chair has you covered whether you're working or relaxing from a full day of work as it lets you extend your legs out for a comfy reclining position.

Read more