A competitor found a permanent way to brew off-brand K-cups in Keurig 2.0 machines

Freedom Clip will permanently disable DRM on your Keurig 2.0 brewer

keurig brings back refillable kcups
Good news, everybody! Somebody has finally created a contraption that allows you to get around Keurig’s annoying DRM tech. It’s basically a little clip that snaps into your brewer and perpetually tricks the machine’s sensor, allowing you to use whatever kind of K-cups you please — not just the Keurig-approved variety.

For those of you who might not be familiar with Keurig DRM, here’s the deal: Green Mountain Coffee Roasters (the company that makes Keurig coffee brewers) has been the top dog in the single-serving coffee market for years, selling little plastic pods that come in over 200 licensed varieties. That’s where the company makes most of its money, similar to how printer companies make most of their profit from ink refills. But ever since a crucial patent expired in 2012, competitors have been free to produce generic K-cup pods that retail for anywhere from 5 to 25 percent less than those made by Keurig.

Screen Shot 2015-02-02 at 11.40.45 AMObviously, other companies selling cheaper versions of the same product hurt Green Mountain’s bottom line. In an effort to block out the competition, the company implemented a sort of physical DRM system into its new coffee machines. This system works by reading a special kind of ink on the lid of Keurig-brand cups, and if a K-cup doesn’t have this special ink, Keurig 2.0 machines will reject it and refuse to brew your coffee.

Implementing this tech was a pretty cutthroat move, but now one of Green Mountain’s competitors is countering with some bold tactics of its own. The Roger’s Family Company, owner of Gourmet-Coffee.com and maker of off-brand K-cup pods, is distributing a device called the Freedom Clip, a retrofittable clip that snaps onto Keurig 2.0 machines and permanently disables Green Mountain’s DRM technology by perpetually bamboozling the sensor into thinking everything is peachy.

And the best part? You don’t have to pay a single cent to get one. We’re not sure if the Roger’s Family Company is being really generous here, or they’re doing it for legal reasons, but regardless of their motivation, Freedom Clip is completely free.

Sign up here, and Roger’s will ship one to your door, free of charge.

Emerging Tech

Awesome Tech You Can’t Buy Yet: 1-handed drone control, a pot that stirs itself

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

Brew it fast, hot, and flavorful with our favorite coffee makers

Whether you're looking for a simple coffee maker to get you through the morning or a high-end brewer that will impress your taste buds and your friends, you'll find some of the best coffee makers around on this list.
Smart Home

Drinkworks and Keurig have created a pod-based cocktail machine

HomeBar, a collaboration between Drinkworks and Keurig, creates cocktails the easy way. The machine creates mixed drinks of all kinds. All you have to do is insert in the pod for the drink you want.
Deals

These 30 Amazon Coupons can help you save on the things you need

Did you know there are thousands of Amazon Coupons and promo codes that you can take advantage of? We found coupons for everything from tech to everyday products. Find out what savings you've been missing out on.
Smart Home

Thanksgiving in an Instant ... Pot? Here are our favorite recipes

Did you know you can cook the majority, if not all, of your Thanksgiving menu items in your Instant Pot? It's all about picking the right recipes. These are our picks for the best Instant Pot recipes for Turkey Day.
Smart Home

You can now use Amazon Echo Buttons to set up multitasking Routines

Amazon announced that its Echo Buttons now work with Routines. You can craft custom Routines — multiple tasks performed together — and have Alexa carry out the command for you when you hit the Echo Button.
Product Review

You don't need Alexa in your microwave, but you'd be surprised what she can do

Amazon has added to its long portfolio of products with the AmazonBasics Microwave, a small appliance that works with Alexa. We took the microwave for a test drive to find out more.
Smart Home

Amazon has a huge team dedicated to enhancing Alexa and Echo

An Amazon executive on Tuesday, November 13 revealed the huge size of the team that's tasked with developing the Echo, the company's smart speaker, and Alexa, the digital assistant that powers it.
Smart Home

Ecobee announces Black Friday deals on smart thermostats and smart switches

Ecobee's 2018 Black Friday deals are live. Ecobee's smart thermostats and smart wall switch are compatible with smart home voice assistant systems including Amazon Alexa, Google Home, Apple HomeKit, and Samsung SmartThings.
Deals

Here are the best Amazon Echo and Google Home deals for Black Friday

Google Home and Amazon Echo smart speakers compete head to head when it comes to smart home tech. Whether you're a fan of Alexa or Google Home, we've found the best prices on your favorite smart home devices.
Smart Home

Wynd’s new air-purifying bundle lets smart home owners breathe easier

Wynd is already well known in the tech industry for its popular Kickstarter-backed air purifier and now the company is launching two new products designed to improve air quality to inform smart home owners.
Smart Home

Google Assistant adds smart home bells and whistles in time for the holidays

Just in time for the holidays, Google Assistant is introducing a bunch of new smart home features, including the ability to reply to broadcast messages, create and use cookbooks, and access enhanced storybook content for kids.
Emerging Tech

These Alexa-stuffed retro phones don’t listen until you take them off the hook

Looking for an Amazon Echo with a cool vintage touch? Los Angeles-based Grain Design is taking old, non-working antique phones and transforming them into amazing Alexa smart speakers.
Smart Home

This alarm clock uses targeted light and sound to wake you, but not your partner

The Wake v2 isn't like your typical bedside alarm. Instead, it wakes you by shining a soft light directly into your face, thereby not disturbing the person sharing a bed with you. Pretty smart, huh?