Skip to main content

HelloFresh and Green Chef join forces, and now, meal kits are in stores

You can now buy HelloFresh meal kits at your neighborhood grocery store

Two popular meal kits have joined forces, and now, we’re reaping the benefits. On March 20, HelloFresh announced its acquisition of Green Chef, which means the convenient meal preparation service is now also offering vegan, gluten-free, Keto, and Paleo meals. And now, a few months later, HelloFresh is making bigger moves still by launching a new retail product line available at 581 brick-and-mortar locations throughout the United States. These stores all fall under the Ahold Delhaize U.S. brand’s Giant Food and Stop & Shop, though we may see more partners throughout 2018.

With this new launch, we will now be able to enjoy a range of meal kits that range from $15 to $20 each and include recipes like peppercorn steak, Mediterranean-style chicken, homestyle meatloaf, chickpea couscous, and paprika chicken. All meals contain two servings and promise to take less than 30 minutes to cook, keeping in line with HelloFresh’s existing value proposition.

Recommended Videos

“How we’ve been embraced by retail brands shows the quality product line HelloFresh has brought to market,” Tobias Hartmann, president for North America at HelloFresh, said in a statement. “HelloFresh strikes a chord with households that want fresh dinners on the table, without artificial ingredients or overly complicated recipes. The addition of retail, a channel well-placed to benefit from the unique data, brand and infrastructure assets we have built out over the years, allows us to better address the everyday needs for even more customers, adding what we view as a highly complementary customer segment.”

The company’s decision to expand into grocery stores is just the latest in its efforts to reach new but complementary audiences, much as it did when acquiring Green Chef. With the addition of Green Chef’s organic menus, customers now have more options with their meals. “Our customers are at the center of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans,” Hartmann said. “HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”

While you might think that all meal kits are created equal, Green Chef has proven that this is not quite the case. The company has prided itself on offering 100 percent organic dishes, even down to the sauces and dressings included in the kits. Moreover, Green Chef is friendly to a wide range of dietary restrictions, making it quite easy to feed even the pickiest of dinner guests. When we tried out Green Chef in 2017, we noted that although the “recipes can get complex … many ingredients come ready-made, and most of the work involves chopping, sautéing, and finishing up the recipe.”

“We were the first certified organic and gluten-free meal kit company in the U.S., an important distinction to consumers who are committed to eating organically or are sensitive to gluten,” Michael Joseph, CEO of Green Chef, said in a statement. “With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier.”

So what does this mean for other meal kit companies? Should everyone else be quaking in their boots now that two big players have come together as one? Per Andy Levitt, Purple Carrot’s founder and CEO, none of these new changes are all that shocking. “It’s not that surprising to see HelloFresh acquire Green Chef as we’ve been saying for months that brands are looking to find their dance partners as the industry consolidates and remains competitive,” he told Digital Trends. “Identifying cost-efficiencies, optimizing the supply chain, and gaining better customer access are all key elements that should be addressed as more deals continue to take place. The brands that survive and thrive in this category will have a differentiated offering that resonates with consumers.”

Updated on June 4: HelloFresh has now expanded into retail stores. 
Lulu Chang
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Amazon Memorial Day sale 2025: The 35 best tech deals
Apple MacBook Air 13 M4 front angled view showing display and keyboard.

The Amazon Memorial Day sale is already up and running, which means there are some amazing discounts available for all kinds of tech products. Whether you're looking for upgrades to your home entertainment setup, additions to your arsenal of mobile gadgets, or devices that will simply make life easier, there's surely something for you from the retailer's Memorial Day deals this year.

There's a chance that you get overwhelmed with the sheer number of offers from Amazon though. To help you decide what to buy, we've gathered the 35 best tech deals that we've found below. Read on and see if anything catches your eye, but you shouldn't take up too much time because we're not sure how much longer stocks will last for these products. It won't be a good idea to wait until the final minutes of the holiday before you make your purchases -- proceed with your transactions from Amazon's Memorial Day sale as soon as you can.

Read more
Samsung Memorial Day sale: The best washer, dryer, and refrigerator deals
Samsung front-load washer and dryer set in chapagne finish in a laundry room.

The Samsung Memorial Day sale is finally online, so now's the perfect time to make some upgrades in your home. The brand, which is known for making some of the best phones and best TVs, is also a reliable name in the world of appliances, including washer, dryers, and refrigerators. No matter your budget and the amount of space you have, something will surely catch your eye in this year's Memorial Days deals for Samsung appliances.

You can take a look at all the home appliances that are on sale for Memorial Day from Samsung through the link below, but we've also highlighted our recommendations below if you want to finish your purchase quickly. That's actually a good idea, because we're not sure how much longer stocks will remain available. You shouldn't wait until the last minute of these Samsung Memorial Day deals before you proceed with your transaction, as you'll be in danger of missing out.

Read more
How to use the robotic arm of the Roborock Saros Z70
The Saros Z70 picking up a sock.

While the Roborock Saros Z70 didn’t exactly live up to the hype, there’s no denying its robotic arm is still a cool piece of technology. Capable of picking up small objects in its path, moving them to a new location, then continuing its cleaning process, the Saros Z70 and its robotic arm might be the coolest feature we’ve ever seen in a robot vacuum. But how exactly does it work? And what are the robotic arm’s limitations?

Here’s a closer look at how to use the robotic arm of the Roborock Saros Z70 and ways you can improve its performance.
Limitations of the Roborock Saros Z70’s robotic arm

Read more