Your laundry just entered the 21st century with 2 new services from P&G’s Tide

tide wash club laundry detergent pods
It’s been 178 years since Procter & Gamble first began selling its products to consumers across the U.S. and beyond, but this isn’t 1837 anymore. And to keep up with the times, P&G is adopting some pretty interesting 21st-century on-demand tactics, including the introduction of a new laundry detergent delivery service known as the Tide Wash Club. 

It’s a similar model to the company’s Gillette Shave Club for razor blades, which was launched in an effort to stave off the growing popularity of the Dollar Shave Club. And now that the Cincinnati company’s chief competitor Unilever has bought the Dollar Shave Club for a cool $1 billion, it seems just as good a time as any for P&G to step up its presence in the subscription delivery service game, starting with laundry.

The Tide Wash Club will give users free shipping for single-use laundry packets of Tide Pods, which will be sent to their doorsteps once every two or three months, depending upon which subscription plan they select. The Tide Pods are actually P&G’s most expensive laundry detergent, but the firm seems to be hoping that the convenience of the new service combined with the offer of no-cost shipping will be enough to convince users to splurge a bit on keeping their clothes clean.

Atlanta residents are currently the only ones able to participate in the Tide Wash Club, but interested parties outside of the Georgian metropolis can sign up on P&G’s email list to stay in the loop on when the Club comes to their area.

Separately, P&G is also testing another laundry program called Tide Spin, which the company describes as the “uberization of laundry.” Currently available exclusively in Chicago, the program allows customers to use a smartphone app to order both laundry pickup and delivery from Tide-branded services. Think of it as your normal laundry service … but with a serious Tide component.

So if doing your own clothes washing has just gotten too difficult lately, you can thank P&G for its efforts to stay relevant and bring laundry into the digital age.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, each suited for a different occasion.

These 30 Amazon Coupons can help you save on the things you need

Did you know there are thousands of Amazon Coupons and promo codes that you can take advantage of? We found coupons for everything from tech to everyday products. Find out what savings you've been missing out on.

The Best Amazon deals after Prime Day

Amazon Prime Day has come and gone, but there are plenty of Amazon deals left. We've scoured through all of the savings the retail giant has to offer to bring you only the best. Prime Day isn't the only day you can save, you know.
Smart Home

The best portable air conditioners

Portable air conditioners are perfect for cooling down enclosed spaces or dealing with high humidity situations. Here are the best portable air conditioners and coolers around for dealing with uncomfortable heat quickly.
Product Review

Traeger’s Timberline smoker starts to get smart, but isn't ready to graduate

Renowned for its line of wood pellet grills, Traeger has taken its game to the next level with the Timberline 850 Wi-Fi-controlled grill. Just how smart is this smoker? Read our review.

TP-Link smart plugs are on sale for just $16 on Amazon right now

Did you know there is a way to make just about any plug-in device a smart device? It's called a TP-Link smart plug, and for a limited time, you can pick one up for just $16 on Amazon and Walmart.
Product Review

Samsung DW80M9 Chef Collection dishwasher review

Samsung aims to change the dishwasher game with its newest model, the DW80M9 Chef Collection model featuring Samsung’s WaterWall technology. But it’s the thoughtful design elements that really make this dishwasher stand out.
Smart Home

Put away that sponge and let us help you pick the best dishwasher for your buck

Tired of doing dishes by hand? Take a look at our picks of the four best dishwashers currently available and let a machine do the dirty work for you. They’ll do a much better job, anyway.
Smart Home

Amazon to launch Alexa in Mexico later this year, following June debut in France

After successful launches in Germany, Japan and India, Amazon launched its Alexa-enabled Echo devices in France in June with localized features. Alexa will launch in Mexico later this year.
Smart Home

Samsung SmartThings adds A.I.-based Wi-Fi for faster, smarter home networking

Samsung introduced the SmartThings Wifi, an A.I.-based multifunction mesh networking router with an integrated smart home hub. The device intelligently allocates network speed and bandwidth based on device and application needs.
Smart Home

White-hat Chinese hackers turn Alexa into a spy, briefly

A team of Chinese researchers revealed this week that they were able to use a cracked Amazon Echo to exploit a series of Alexa interface flaws to take control over an unteuched Echo running on the same network.
Smart Home

Get the support you deserve at work in one of the best office chairs

Sitting at the office all day can be tough on more than just your back. Check out our picks for the best office chairs, whether you're in the market for something basic or a bit more luxurious.