Web Shoppers Only Wait Four Seconds?

A new study commissioned by content-acceleration provider Akamai Technology and conducted by JupiterResearch claims that the average online shopper will wait as along as four seconds for a page to load before potentially abandoning an online retailer. And, besides prices, what was the most-cited factor contributing to poor online shopping experiences? Long load times.

“The critical takeaway from this research is that online shoppers not only demand quality site performance, they expect it,” said Brad Rinklin, Akamai’s VP of marketing, in a release. “Four seconds is the new benchmark by which a retail site will be judged, which leaves little room for error for retailers to maintain a loyal online customer base. Site performance becomes even more critical as retailers add more dynamic content and applications to their site.”

Of course, the results are nicely self-serving for Akamai: the company’s business is caching its clients media and content across a distributed network of servers and pumping that content to visitors as fast as possible. Akamai says its customers include “over 65” of the Internet Retailer Top 500‘s 100 leading online sellers. (We wonder if “over 65” is a fancy marketing term for “66”—we admit to occasionally dozing during AdSpeak 101.) And we’re betting if the report found customers are routinely willing to wait a few minutes for an online retailer’s pages to load—a pretty darn common experience in these parts—we probably wouldn’t be hearing about the study at all.

To formulate the report, JupiterResearch compiled survey results from 1,058 online shoppers during the first half of 2006. (And again, we’re scratching our heads: how long it could have taken a major research firm like JupiterResearch to survey a thousand online shoppers?) The study found that over one third of shoppers simply give up on slow-loading sites, while a whopping 75 percent said they were not likely to come back to a site which gave them a poor online experience. The study also found 30 percent of customers who are dissatisfied with a site’s performance either develop a negative perception or a brand or tell their friends and family what a crappy time they had. The conclusion? Slow online retail sites have lower overall sales, while quick-loading sites encourage customer generate customer loyalty, especially for high-spending shoppers.

The complete study is available for free from Akamai, but the curious will have to supply a wealth of demographic information to access it. We’re sure Akamai is aware that’ll take more than four seconds.

Cars

Formula 1 is putting data in the driver’s seat, and not all racers are happy

After a single weekend of racing, a Formula 1 pit crew typically pulls around 2TB of data from the car. Everything, from tire pressure to the temperature of the track, is recorded and analyzed in the name of boosting performance -- and not…
Product Review

The Lenovo Legion Y740 brings RTX 2080 graphics power for under $2,500

Coming with the Intel Core i7-8750H processor, Nvidia GeForce RTX 2080 Max-Q graphics, 16GB of RAM, and a 256GB PCIe NVMe SSD, the Legion Y740 one big beast. But priced at under $2,500 how does Lenovo’s Legion stand up against the crowd?
Mobile

Rooting your Android device is risky. Do it right with our handy guide

Wondering whether to root your Android smartphone or stick with stock Android? Perhaps you’ve decided to do it and you just need to know how? Here, you'll find an explanation and a quick guide on how to root Android devices.
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Smart Home

Dyson’s newest products strive to keep your home cool, clean, and well-lit

Dyson launched products to keep your home cool, clean, and well-lit. A Dyson intelligent task light cycles with nature and a personal air purifier harnesses unique airflow. Microprocessors in Dyson's vacuum self-adjust 8,000 times a second.
Smart Home

Smart light switches have become more affordable: Here are the best ones

The ability to control the lighting in your home can have a big effect on your living space. To have more control over your lighting, check out the best smart light switches on the market. 
Smart Home

Walmart serves up a rare deal on the Google Home Max at $100 off

Some deals are predictable and others are pre-announced, but today Walmart posted a rare deal: $100 off the powerful Google Home Max. Since it rarely goes on sale, waiting may not be prudent. If you want one, grab it.
Smart Home

Update your kitchen with the best refrigerators you can buy in 2019

There are tons of factors that go into buying a fridge, from size and capacity to color. It takes lots of testing and research, but we've chosen the best refrigerators to get you started, regardless of what you're looking for.
Smart Home

The best smart locks to increase your home security in 2019

A good smart lock should offer a combination of security and convenience. Fortunately, these devices keep your home protected, your family safe, and your belongings secure from possible intruders.
Deals

Suck up the savings with these vacuum cleaners on sale for $100 or less

Keeping your floors clean around the home is a constant chore. To help make things a whole lot easier, we've picked out some great vacuum cleaner deals available right now, from full-sized upright models to robot vacs.
Smart Home

Is your coffee maker hiding mold inside? Here's how to clean it

Are you a coffee drinker? If you brew your coffee at home and you don't clean your machine, you could be drinking mold, yeast, and other bacteria. Here's how to clean your coffee maker.
Deals

Walmart drops prices on Google Home Hub and Lenovo smart displays

Walmart slashed the prices of Google Home smart displays for two highly regarded Lenovo models and the original Google Home Hub. We can't think of a better way to improve your smart home setup and these deals can help you save up to $100.
Deals

Amazon lowers Echo Dot cost and slashes price of the Dot and Smart Plug bundle

Amazon just unleashed extraordinary price cuts on third-generation Echo Dot smart speakers. The Alexa device is back in stock following the blowout sales last holiday season. The Echo Dot is the best-selling Alexa smart speaker worldwide.
Smart Home

These best outdoor security cameras will keep porch pirates at bay

Worried about porch pirates stealing your packages, or intruders entering your home? Always be in the know about who or what is on your property by installing one of these outdoor security cameras.