Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Another report suggests the iPhone 15 Pro will be pricier

Apple is expected to manufacture a slightly smaller number of iPhone 15 handsets compared to the iPhone 14 last year, but the company is eyeing an increase in revenue when the device launches in the fall.

How? Because it’s considering increasing the cost of the iPhone 15 Pro models.

News of the possible price rise for the iPhone 15 Pro and iPhone 15 Pro Max comes via a Bloomberg report on Monday, which cited “people familiar with the matter.”

It chimes with a report last month from The Economic Times that suggested the entire lineup could see an increase of 10% to 20%, though Bloomberg’s report doesn’t say by how much the prices might increase.

Since the rollout of the iPhone 11 Pro four years ago, Apple’s iPhone Pro and iPhone Pro Max models have retained a starting price of $999 and $1,099, respectively.

The news of pricier Pros will come as a disappointment to those saving their cash for one of the tech giant’s premium phones, but Apple appears confident that it won’t deter folks from making the purchase.

Apple will likely produce around 85 million handsets this year, the sources said, which is 5 million down from Apple’s request for the iPhone 14 last year.

The company’s apparent decision to opt for the high production figure seems like a bold move, especially considering the challenging global economic conditions and forecasts suggesting that the smartphone market is set to experience shrinkage this year ahead of a recovery in 2024.

Its production targets may be under pressure, though, after recent reports suggested Apple was having some manufacturing issues with the display for the Pro models.

Apple is expected to unveil the iPhone 15 in the fall. Here’s everything we know — or think we know — about the upcoming handset.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Can my iPhone get iOS 17? Here’s every supported model
Someone holding an iPhone 14 Pro Max and iPhone 14 Pro next to each other.

The latest version of iOS, iOS 17, comes with a host of new features, including phone call customizations, Live Voicemail, updated iMessage features, and many more. While the update is compatible with many iPhone models, it is not supported by all.

Apple's iOS 17 was announced at the Worldwide Developers Conference (WWDC 2023) alongside iPadOS, macOS, and more updates. It's an exciting update, but is it one you can get on your iPhone?
Which iPhone models can download iOS 17?
Apple iPhone 8 Julian Chokkattu/Digital Trends

Read more
10 colors I wish Apple made for the iPhone 15 and iPhone 15 Pro
iPhone 15 Pro in a red color.

Apple finally revealed the iPhone 15 at its “Wonderlust” event on September 12. This lineup includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. There were other products announced during the event as well, but the iPhone 15 series is the biggest of the bunch.

However, Apple’s really been dropping the ball lately in terms of device colors. This year is especially bad with the very pastel and muted colors of the iPhone 15 models, not to mention the various shades of gray for the iPhone 15 Pro variants.

Read more
The iPhone 15 Pro isn’t the iPhone upgrade I hoped it would be
Apple iPhone 15 Pro with titanium frame.

When Apple introduced the first “Pro” iPhone in 2019, it stood with an additional telephoto camera at the back. To this day, the third lens serves as a proud marker of the Pro moniker. The camera chops are what predominantly separated these pricey trims from the non-Pro variants.

As Apple’s fall launch event unfolded last week, I was hoping to see some big camera upgrades fitting for the new Pro models. Yet, the only meaningful camera upgrade we got was kept exclusive to the iPhone 15 Pro Max. Instead of the iPhone 14 Pro’s 3x zoom camera, the iPhone 15 Pro Max makes the jump to a 5x telephoto camera.

Read more