You’ll love this app if you were a fan of the ALS Ice Bucket Challenge

Inspired by the ALS Ice Bucket Challenge, the Challenged app lets users create video-based challenges with their friends, or engage with brands for benefit competitions. The app aims to bring in celebrities and influencers to drive healthy competition for the greater good.

Challenged gives brands a new way to develop meaningful product-focused content in the social space.

With the Challenged app, brands have a new way to be creative with branded content, and they can develop meaningful product-focused content in the social space. When Challenged launches today, the founders want to see how users would spend $20,000 in one day. The person with the best suggestion will win some cash to make his or her dream come true.

Jason Neubauer, CEO of Challenged, said in a press release, “In acting as ‘people talking to people’ rather than ‘marketers talking to consumers,’ brands can engage in a two-way dialogue that is innately real and emotional. By focusing on emotional stories and high-quality, inventive production, brands have a real opportunity to establish a unique and memorable social presence.”

The Challenged app has partnered with more than 50 celebrities including Nash Grier, Lele Pons, Cameron Dallas, and others to participate in the launch of the app, as companies kick off campaigns using the #Challengedapp hashtag on Twitter. The app also enlisted F*uck Cancer, HotelTonight, and Walgreens.

“Video continues to be a compelling way to tell a great story. Today, more than ever, user-generated content inspires action and connects brands with customers,”Adam Kmiec, Senior Director of Mobile, Social and Content Marketing for Walgreens said. “We believe the Challenged collaboration will be an effective and unique approach to reaching a key consumer audience and driving omni-channel conversions.”

Walgreens will challenge users to provide their best summer beauty tips in 12-second videos, using CIRCA Beauty or Nonie Creme Colour Prevails products, which are only available at the pharmacy chain. Beauty expert Lauria Locsmondy of Walgreens Social and Content creative team will judge the top 3 videos submitted to the “Summer Beauty Challenge.” Walgreens’ video challenge will run from June 9 through July 8, using the hashtag: #BeautyChallengeContest.

Challenged has raised more than $1.2MM in funding led by 26MGMT, a leader in social media management. Other investors include celebrities such as Nash and Hayes Grier, Cameron Dallas, Rodney Jerkins, Universal Music Group, Evolve Music Group, and more. Other key partners include Musicians on Call, iHeart Radio and Photofy.

You can download the Challenged app from the App Store here.


G’day, Google: U.S. users can now give Assistant a British or Australian accent

U.S. Google Assistant users can give their Assistant a different voice. Google has updated Assistant with the ability for users to give it either a British or Australian accent, which could make it a little more personal for some.
Home Theater

What is Terrarium TV? Here’s everything you need to know

Terrarium TV offered a way to watch movies & TV for free, but now after a troubled existence, the app's developer has shut it down, and offered an ominous message to users on his way out.

Snooze soundly anywhere you lay your head with the best sleeping bags

A proper sleeping bag has the ability to make or break a camping or backpacking trip. Here are our picks for the best sleeping bags on the market to help you choose the correct bag for any type of outdoor adventure.

Need to record calls on an iPhone? Check out our handy guide

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.

Microsoft’s latest patent paves the way for Andromeda dual-screen mobile device

The latest patent discovery from Microsoft showcases a new hinge design for quickly opening a dual-screen mobile device with a single hand. Could this be additional proof surrounding the rumors of the company's Project Andromeda device?
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.

Apple is spending $1 billion to hire up to 15,000 new employees in Austin

Apple has announced a series of expansions across the U.S. -- including a massive expansion to the company's Austin campus that will see it spending $1 billion to accommodate for up to 15,000 new employees.

Google Maps makes it easier than ever to find a Lime bike or scooter

Google Maps has added a new feature that helps you find a Lime bike or scooter in just a few taps. The feature currently works in 11 U.S. cities served by Lime, with more coming next year.

Quirky smartphone accessories you never knew you needed

Looking for a few accoutrements to make your smartphone even better? If you, or someone you know, is a sucker for accessories, you'll want to check out our collection of quirky smartphone accessories you never knew you needed.

Ditch your smartphone for a year and win $100k from Vitaminwater

Vitaminwater is willing to part with $100,000 if you're willing to part with your smartphone partner for a year. Could you last for a year armed with only a 1996-era phone? Here's your chance to find out.

Here's our head-to-head comparison of Pandora and Spotify

Which music streaming platform is best for you? We pit Spotify versus Pandora, two mighty streaming services with on-demand music and massive catalogs, comparing every facet of the two services to help you decide which is best.