Skip to main content

Google’s Buy buttons could make mobile shopping much easier

google said to be planning new messaging app that uses ai headquarters sign
Image used with permission by copyright holder
Desktop Web surfing is old news — nowadays we’re doing more and more of our browsing on mobile devices, which is why tech firms are falling over themselves to add functionality and features to their scaled-down sites. Google’s latest innovation is Buy buttons for search results on your smartphone, according to a report from the Wall Street Journal.

As the WSJ points out, this increases the heat on eBay and Amazon and means you might never need to leave Google to buy something you’re shopping for. These buttons are only going to appear next to sponsored links — not regular search results — so it’s an extension of the paid-for adverts you already see at the top of your screen when searching on mobile.

Based on what “people familiar with the launch” have said, users who tap on the Buy buttons are then taken to another Google product page to complete the purchase. Sizes, colors, and shipping options will all appear, enabling you to customize the purchase before parting with your money.

These goods will still be sold by the retailers rather than Google, however. Macy’s is said to be one of the companies involved in the initial launch, though as yet there’s no official word from either Macy’s or Google. The sources speaking to the WSJ say the trial will be limited in scope to begin with.

Such a tweak would obviously be beneficial to Google in its quest to become a one-stop shop for everything and anything, and it might turn out to be more convenient for users too. Yet with regulators looking closely at Google’s dominance of search and mobile, it’s also a risky move by the tech giant. Presenting a list of search results is one thing, but directing users all the way through a purchase process is another.

Via The Next Web

[Image courtesy of lightpoet/]

David Nield
Dave is a freelance journalist from Manchester in the north-west of England. He's been writing about technology since the…
Oppo could soon join Apple, Google, Samsung, and Huawei in making mobile chips
Oppo Find X3 Pro camera module

At the Pixel 6 launch event, Google detailed the capabilities of its in-house Tensor chip, joining the likes of Samsung and Huawei as Android smartphone manufacturers making their own mobile chips. Now, it is being reported that Oppo too, could join them to reduce its reliance on Qualcomm.

As per a report from Nikkei Asia, Oppo is tipped to be working on high-end mobile chips for its flagship smartphones. Like Google, Oppo could be doing so to gain more control over core components. The Tensor chip allows Google to enhance its A.I. capabilities in the camera department and provide more years of security updates. Oppo's mobile chips could provide similar capabilities to the flagship devices. It would also reduce the company's reliance on other semiconductor manufacturers like Qualcomm and MediaTek. This chip news makes Qualcomm's red flag tweet particularly ironic and a sign of troubled waters ahead for the company.

Read more
T-Mobile lures subscribers with 500GB of Google One cloud storage for $5 a month
T-Mobile smartphone.

Starting October 12, T-Mobile and Sprint customers are eligible for a new and exclusive plan that will allow them to pay $5 a month for 500GB of Google One cloud storage.

The plan, announced Monday morning, allows for cloud backups of photos, videos, and contacts; extra storage for services such as Google Drive and Gmail; file storage and access from any compatible device; and the ability to share the extra storage with up to five additional people, who don't all necessarily have to be on the same T-Mobile account.

Read more
Custom UIs could make or break Google and Samsung’s Wear smartwatch software
Samsung Galaxy Watch 3 Apps

When Google’s Wear OS software becomes Wear, it will never look the same again. The days of that consistent, familiar, slightly dull Wear OS style have passed, and a future of custom user interfaces on our smartwatches is almost upon us.

Google’s Bjorn Kilburn, director of product management for Wear, said at the platform’s launch: “We’re opening up the platform, empowering [manufacturers] to build watches and a user interface that matches the style and design of their phones.”

Read more