Skip to main content

Twitter taps big retailer for launch of new livestream shopping feature

Twitter has teamed up with Walmart for the social media company’s first live shopping event.

The shoppable “Cyber Deals Sunday” livestream on iOS and desktop will kick off at 7 p.m. ET on Sunday, November 28, with entertainer Jason Derulo hosting a 30-minute variety show featuring electronics, home goods, apparel, seasonal décor, special guests, and more.

Twitter's new livestream shopping platform.

Twitter says that as you watch one of its Live Shopping streams, you’ll be able to do things like explore the shoppable banner and shop tab on the livestream’s page, and also engage by posting tweets about what you’re watching.

You can also toggle between the latest tab and the shop tab throughout the duration of the livestream, and view it on the merchant’s website via an in-app browser so you can keep up with the broadcast while doing other things such as making a purchase.

Twitter said in a message posted online that livestreaming on its service “gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.”

William White, Walmart’s chief marketing officer, said the retailer has been “focused on charting new territory in shoppable livestreams” and through Twitter will be able to “meet customers where they are.”

In more developments related to Twitter’s e-commerce ambitions, the company also revealed that it’s expanding its shop module test to more brands following a limited launch last summer. The module appears as a carousel just below a brand’s profile and can be populated with a selection of its products.

Twitter will also start testing the Twitter Shopping Manager, a feature designed to help merchants get started with shopping on the site and described by the company as a “one-stop shop for managing how [products] show up on Twitter.”

Other social sites such as Facebook, TikTok, YouTube, and Pinterest are already exploring similar shopping features based around livestream formats, so it’ll be interesting to see whether Twitter can bring anything new to the table and make a success of its own effort.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
4 new Twitter features Elon Musk has hinted at adding
The Twitter app on the Sony XPeria 5 II.

Twitter accepted Elon Musk's bid to buy the social media giant on Monday, and we're still waiting to see two things: If the deal will hold and, more importantly, what a Musk-helmed Twitter will look like after the smoke clears. While no concrete plans have materialized yet for what new features await us in the "new Twitter," Musk has dropped a few hints over the last few weeks about the kinds of changes he'd like to make to everyone's favorite social media hellhole.

So let's take a closer look at those hints. Here are four features we might see in a Musk-helmed Twitter.
Less content moderation
While not quite an app feature, reduced content moderation is still a substantial change to the way users will experience Twitter. And it's a change Musk has tweeted quite a bit about. In fact, some of his tweets indicate an inclination toward relaxing Twitter's current content moderation policies in favor of his interpretation of free speech.

Read more
Twitter is working on a new feature straight out of AIM
Twitter app store listing on a mobile device.

Twitter isn't just working on an edit button. It's also apparently working on a new feature that has a decidedly retro vibe. And we're not sure if we like it or not.

On Thursday night, Jane Manchun Wong tweeted a screenshot of an in-progress status feature. In her tweet, Wong described the feature as being part of Tweet Composer, revealed that it was code-named "Vibe," and said that it could be considered "something similar to the Instagram Threads app’s Status."

Read more
This tech gear flew off the shelves on Cyber Monday
Laptop on Amazon surrounded by boxes of tech gear.

Snap anything up on Cyber Monday? According to data from Adobe Analytics, U.S. customers drained their bank accounts to the tune of $10.7 billion during the online shopping frenzy.

That’s $100 million less than folks spent during last year's Cyber Monday, mirroring a similar kind of dip for Black Friday. But Adobe suggested it was down to shoppers spreading out their purchases over a longer period, with overall spend during the entire holiday season still on course to set a new record.

Read more