Skip to main content

Amazon eying October for another Prime shopping event, reports say

This year’s Prime Day sale starts on July 12, though new reports suggest Amazon is also planning another Prime shopping event for later in the year.

The e-commerce giant has been telling sellers about a “Prime Fall Deal Event,” according to reports from CNBC and Business Insider.

The precise date for the event isn’t clear, though Business Insider said that information sent to sellers suggests October as the likely month for the online shopping event. Any later and it would be at risk of clashing with Cyber Monday on November 28, just as the holiday season is getting into full swing.

Sellers contacted by Amazon about the fall shopping event told Business Insider it’s expected to feature “frenzied sales of TVs, sneakers, and other items,” while CNBC mentioned limited-time “lightning deals.”

Amazon’s reported decision to add another shopping festival to the calendar comes after the Seattle-based company reported sluggish growth figures for the quarter ending March 31, with Amazon CEO Andy Jassy citing the pandemic and subsequent war in Ukraine as aggravating factors.

The company will be hoping that a well-publicized shopping event in October will help to boost its bottom line and give sellers a much-needed lift, though with household bills on the rise, many people may be wary about digging into their savings for more stuff.

For those keen to make some savings on new items, July’s Prime Day is just around the corner. Digital Trends will be updating its pages regularly to bring you all of the best Prime Day deals as they land.

Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. It’s since become a 48-hour event featuring a broad range of deals and discounts across a wide variety of goods, including plenty of tech devices. Last year’s Prime Day generated a record $11.2 billion in online sales globally, according to data from Statista.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Why you should opt for slow shipping this Prime Day
Amazon worker packaging products.

It's hard to not get sucked into the capitalist vortex on Prime Day. Just look at those deals and try to keep your credit card in your wallet. But if you can't resist the urge to buy something, you should at least consider opting for slower shipping. it might sound silly, since Amazon offers free two-day shipping for Prime members, and foregoing this perk could seem like a waste of your monthly subscription fee. But hear me out -- just because you can get your items delivered in two days doesn't necessarily mean you should. Here are a few good reasons to consider opting for slower delivery:

The first and perhaps most urgent reason is the environmental benefits. Transportation remains America's top source of emissions, clocking in at 27%. Roughly a quarter of that comes from freight trucks like those used by Amazon, and 8% from planes. In the air, Amazon makes about 160 flights a day with its fleet. Once those flights have made their deliveries, Amazon's trucks will often take smaller, less efficient loads in order to meet two-day delivery times. After all, trucks can't wait around for more shipments to come in so they can make more stops.

Read more
Amazon Prime Day 2022 dates confirmed: July 12 and July 13
Prime Day graphic with multiple products.

Amazon Prime Day will start at 3AM ET / 12AM PT on July 12 and run through July 13 this year.

At the same time, it also announced that early deals will start June 21 in the run up to the big event. These deals will include 55% off select Amazon devices, up to 50% off Fire TV, as well as extensive deals from top brands like De'Longhi, Dove, and SodaStream.

Read more
It’s official: Prime Day 2022 is happening in July
Prime Day graphic with multiple products.

In a news release reporting 2022 first quarter results, Amazon announced that Prime Day 2022 will occur in July, going back to the original yearly timing for the mega-sales event.

Amazon did not reveal the specific days in July for this Prime Day 2022 nor how many days the event will last. The brief announcement reads, "his year, Prime Day will take place in July in more than 20 countries. During Amazon’s annual shopping event, Prime members will be able to save on products from national brands and small businesses across every category."

Read more