Grindr is going to livestream the J.W. Anderson fashion show on Sunday

grindr fashion show dating app for ios android
Dating apps these days are doing much more than just facilitating relationships — between Tinder’s organ donor campaign and Grindr’s plan to live stream Jonathan Anderson’s Sunday show in London’s Fashion Week, these apps are proving that (like their users), there’s much more than meets the eye. The British designer behind the J.W. Anderson line noted a natural alignment between the gay dating app and fashion, telling the New York Times, “I think fashion is a sexy platform as well, ultimately. We’re all humans, so we all have to be somewhat sexually attractive to someone. That’s the name of the game, with clothing.”

While other mobile platforms like Periscope and Snapchat have previously been used to document some of the most sought after runways across the world, Anderson is thinking a bit outside the box with his decision to turn to Grindr. But given that fashion is all about taking risks, it seems appropriate for the British Fashion Awards’ Designer of the Year to push the boundaries not only in his clothes, but in how he introduces and markets them as well.

Broadcasting on Grindr makes clear Anderson’s target audience, and Landis Smithers, the famous creative director turned Grindr’s VP of marketing, told the Times that fashion is “very big topic of interest for a certain segment of our consumer.”

To be fair, the show won’t be streamed directly on the app — when users log in on Sunday, they’ll be given a link and code to use in order to view the show on their smartphones or tablets. Grindr is, however, the only platform to which Anderson has given live streaming access.

While the dating app has never made a foray into the fashion world before, this “no-brainer” of a collaboration may spell the beginning of a long relationship between Grindr and couture. With more than a million active users worldwide every minute, expanding its reach is at the top of the app’s to-do list, and partnering with a house like J.W. Anderson doesn’t seem like a bad strategy at all.

Mobile

Instagram tool accidentally exposes user passwords. Were you affected?

Instagram's Download Your Data tool accidentally exposed the passwords of a small number of users. Here is the explanation on what happened, and how to find out which Instagram accounts were compromised.
Movies & TV

Stay inside this fall with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

How to watch NFL games online, with or without cable

The NFL's 2018 season is here, and we know you don't want to miss a moment of the action. Our comprehensive streaming guide will show you all the best options to watch the games online so you can make the right choice.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks of the best portable chargers.
Emerging Tech

Microsoft’s friendly new A.I wants to figure out what you want — before you ask

Move over Siri and Alexa! Microsoft wants to build a new type of virtual assistant that wants to be your friend. Already making waves in Asia, could this be the future of A.I. BFFs?
Mobile

New iPad Pro’s durability in question after it fails YouTuber’s bend test

The new iPad Pro models failed a bend test that was carried out by popular YouTuber JerryRigEverything. The result raises questions about the durability of the tablets, especially since customers are also reporting bending issues.
Mobile

How to use recovery mode to fix your Android phone or tablet

If you’re having a problem you can’t seem to resolve with your Android device, or maybe you want to update it or wipe the cache, recovery mode could be what you’re looking for. Here's how to use it.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Mobile

How to choose the best MicroSD cards for your smartphone or tablet

If you need some extra storage space and your device supports it, then a MicroSD card is an obvious place to start. Here, we look at what to consider and suggest some of the best MicroSD cards for your smartphone.
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Mobile

Common Kindle Fire problems, and how to fix them

Is your Amazon tablet giving you grief? Is it refusing to behave the way you expect? Take a deep breath -- everything will be fine. Here are some widely reported Kindle Fire problems and a few possible solutions to go with them.