HTC chief confident that brand will not ‘disappear’ in 2016

htc for u event 2017 logo macro
opopododo/Flickr
News of HTC’s downfall is grossly exaggerated, at least, according to chief executive and chairwoman Cher Wang. Speaking to the press on Thursday, Wang said that her company’s brand “will never disappear” and that she has “faith that the market still has potential for future development.”

The comments came after an opinion piece by Digital Trends detailing HTC’s stumbles and ultimate collapse, and a similar article by Reuters Breakingviews columnist Robyn Mak predicting that HTC and Sony will face extinction next year, as mobile sales slow down.

In Mak’s view, Apple and Samsung will control the bulk of upgrade sales, while Xiaomi and Huawei manage new sales in the Middle East and Africa. This leaves little room for smaller manufacturers like HTC, who cannot compete with Huawei’s scale or Apple’s premium quality.

Huawei and Xiaomi showed the most growth this year, as the two Chinese mobile manufacturers entered into new regions. Apple claimed the vast majority of mobile profit, at 94 percent, with Samsung the only other profitable mobile company in the business.

Wang does not share this pessimistic view, claiming HTC has low-end smartphones prepared for next year alongside a new flagship. It has already launched the One X9, a midrange phone, to kickstart into 2016. The company also has a fitness partnership with Under Armour and VR partnership with Valve, which might keep it on the straight and narrow.

HTC has been on a downward spiral since 2012, losing market share every year since it adopted the One series. It now controls a measly 1 percent of the smartphone market, according to Mak, pushing it below the top 10 largest mobile manufacturers.

The Taiwanese-based company still has $1.3 billion in cash reserves, but that won’t last much longer if things don’t improve.

Mobile

Huawei has a bold Plan B should tensions affect its software relationships

Huawei has its own software for smartphones and computers prepared, should its relationship with Google and Microsoft be adversely affected by ongoing tensions between it and the U.S..
Mobile

The Xiaomi Mi 9 is the powerhouse smartphone 2019 has been waiting for

The Xiaomi Mi 9 is the brand's latest phone, and it's a real powerhouse. It comes with a Snapdragon 855 processor, a triple-lens camera, a new in-display fingerprint sensor, and a new design. Here's what you need to know.
Mobile

T-Mobile, unlocked Galaxy Note 9 phones finally getting Android Pie update

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

Pre-orders open for the 5G Moto Mod, making the Moto Z3 fully 5G-compatibile

5G is the future of mobile internet, and you've probably heard about the huge speed increases the new standard will bring. But not every phone will be capable of accessing 5G speeds. Here's every phone that supports 5G.
Deals

This is the one thing you need to do before giving your child a smart phone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage Read on to find out how you can protect your child from online…
Mobile

How to choose an iPad in 2019: A practical guide to Apple’s tablets

Selecting an iPad from Apple's lineup can be intimidating, but it doesn't have to be. Our comprehensive guide should put the numbers and specs in practical, easy-to-understand terms. Find your ideal iPad with the help of our guide.
Mobile

Apple’s new iPads are hardly new at all. Don’t waste your money

It has taken Apple four years to get around to updating the iPad Mini line, but the new iPad Mini is virtually identical to its predecessor. It’s joined by a confusing iPad Air with no obvious target audience. Is Apple just trying to sell…
Mobile

These voice-changing apps will have you punking friends and family like a pro

Have you ever wanted to call your friends as Darth Vader or Alvin from the Chipmunks? If you want to play a prank on your friends, we have the best voice-changer apps for iOS and Android, whether you want to record audio or make a call.
Mobile

iPad Air vs. iPad Mini: Which new tablet from Apple is best for you?

Apple has unveiled two new iPad models, including a new iPad Air and a new iPad Mini. Both devices have a lot to offer. But which iPad is right for your needs? We put the iPad Air and iPad Mini to the test to find out.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods, nice as they are, aren't the only game in town. Other makers are offering their own truly wireless earbuds, and if you're looking to buy a pair of high-end in-ear headphones, we've got the best AirPod alternatives on the…
Mobile

Even older Apple Watches could be effective at spotting heart conditions

The Apple Watch Series 4 is known for detecting heart conditions like atrial fibrillation thanks to having an electrocardiograph feature. It turns out that older Apple Watches could be effective at tracking AFib, too.
Mobile

The Black Shark 2’s Ludicrous Mode promises the smoothest mobile gaming

Xiaomi-backed Black Shark has a follow-up to last year's Black Shark gaming phone, complete with high specs and a low price. Here's everything we know about the Black Shark 2 gaming phone.
Deals

Need a new tablet? Here are the best iPad deals for March 2019

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for March 2018.
Deals

Amazon drops price on Apple Watch Series 4 with a rare deal

Since Apple first unveiled the Series 4, the price for one has pretty much held fast. This has finally started to change with a nice little $15 discount on Amazon. If you've been wanting the newest Apple Watch, now is a great time.