Skip to main content

Forget the Nokia Lumia name, from now on it’s Microsoft Lumia all the way

microsoft lumia name official branding
Image used with permission by copyright holder
It’s official: Nokia Lumia smartphones will from now on be known as Microsoft Lumia smartphones. The new name will also be used wherever the Nokia name can currently be found. Microsoft acquired Nokia’s Devices Division earlier in the year, meaning the transition has been a long time coming.

The news comes directly from Microsoft, through the Nokia Conversations blog, and follows several hints over the past week that the new branding would be introduced. According to the entry, which transcribes an interview with Microsoft’s Senior VP of Marketing for Phones, Tuula Rytila, Nokia’s websites and its social media channels are being altered first, before spreading to packaging, marketing materials used in retail stores, and of course, devices.

A partial image shows the top of a Lumia smartphone with Microsoft’s name under the speaker, the position where Nokia’s name would have previously been found. The same change will occur on the rear of Lumia phones, with the Microsoft name and Windows logo taking center stage.

Although there’s no official confirmation yet, apparently we should look out for the first Microsoft Lumia smartphone soon. The recently announced Lumia 830 and Lumia 735 will continue on as they are, presumably with the Nokia name intact, but whether this is gradually phased out as new stock is produced remains to be seen.

Microsoft has also promised to “honor customer warranties” and provide “world class care services” to all existing Nokia device owners, and will support the hardware with ongoing software updates, where applicable. Does this mean the end of the Nokia name? No. Microsoft owns the license, and will continue to use the name on entry-level feature phones, such as the Nokia 130. Nokia itself still survives, but no longer makes phones. Instead, it concentrates on developing Here Maps, and working on network infrastructure.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
There’s only one reason I’m still using an iPhone in 2023
A green iPhone 15 lock screen.

It's not an understatement to say I am an Android smartphone fan, as an Android phone has been my faithful companion ever since I started using the HTC Desire in 2010. I've bounced from phone to phone in the 13 years since, and I've experienced good and bad phones alike. But in all that time, I've never spent much time with an Apple iPhone. I'm obviously not unfamiliar with iPhones, having used them during my time as a tech writer grabbing screenshots, downloading apps, and testing games — but never having used one as my primary smartphone is something of a blind spot.

The Apple iPhone 15 is a good reason to end that. After all, if I'm going to use an iPhone, it might as well be Apple's latest. Two weeks after booting it up and transferring my data to it, it's been ... a journey. While I can see the iPhone 15 is an excellent smartphone, too many of iOS's idiosyncracies rub me the wrong way. However, there's one feature I've grown to really love, and I'm going to struggle to live without it.
The iPhone 15 is a mixed bag

Read more
Google Maps got a major update, and people hate it
Google Maps running on a Pixel 8 Pro, showing the new colors as of November 2023.

Over the past few weeks, Google has been quietly rolling out a fresh coat of paint for its popular Google Maps app — and it’s been creating havoc over the holiday travel season.

While some people may understandably be frustrated at any changes made to such an established and widely used app, there seems to be more to this than just people being put off by unfamiliar colors. The many folks taking to social media to voice their displeasure with the redesign have been joined by professional user interface (UI) designers expressing similar, but more nuanced observations. Even a designer who once worked on Google Maps is pillorying the new design as a backward step for the service’s usability.

Read more
I found the perfect Android tablet to buy this year
Man holds Blackview Active 8 Pro rugged Android tablet in black color with a leather strap.

The iPad primarily dominates the market for tablets despite an exceptionally powerful battalion of great Android tablets. In the lower price ranges, however, Android dominates with countless offerings — often from lesser-known brands. With Google's reignited interest in the tablet segment, brands like OnePlus put up great competition -- even challenging the iPad -- in the sub-$500 segment. But as you go lower in price, you may find brands cutting costs to stay profitable in the competitive market.

The Blackview Active 8 Pro feels like an exception, with solid and reliable hardware, an everlasting battery, and a desktop-like experience that isn't seen on tablets higher up the price ladder. For just $360 (and potentially even cheaper during the holiday shopping season), this tablet feels appropriate whether you have an active lifestyle, are just looking for a secondary device to feed your appetite for sofa-tainment, or dedicate a device for your kids.

Read more