Forget the Nokia Lumia name, from now on it’s Microsoft Lumia all the way

microsoft lumia name official branding
It’s official: Nokia Lumia smartphones will from now on be known as Microsoft Lumia smartphones. The new name will also be used wherever the Nokia name can currently be found. Microsoft acquired Nokia’s Devices Division earlier in the year, meaning the transition has been a long time coming.

The news comes directly from Microsoft, through the Nokia Conversations blog, and follows several hints over the past week that the new branding would be introduced. According to the entry, which transcribes an interview with Microsoft’s Senior VP of Marketing for Phones, Tuula Rytila, Nokia’s websites and its social media channels are being altered first, before spreading to packaging, marketing materials used in retail stores, and of course, devices.

A partial image shows the top of a Lumia smartphone with Microsoft’s name under the speaker, the position where Nokia’s name would have previously been found. The same change will occur on the rear of Lumia phones, with the Microsoft name and Windows logo taking center stage.

Although there’s no official confirmation yet, apparently we should look out for the first Microsoft Lumia smartphone soon. The recently announced Lumia 830 and Lumia 735 will continue on as they are, presumably with the Nokia name intact, but whether this is gradually phased out as new stock is produced remains to be seen.

Microsoft has also promised to “honor customer warranties” and provide “world class care services” to all existing Nokia device owners, and will support the hardware with ongoing software updates, where applicable. Does this mean the end of the Nokia name? No. Microsoft owns the license, and will continue to use the name on entry-level feature phones, such as the Nokia 130. Nokia itself still survives, but no longer makes phones. Instead, it concentrates on developing Here Maps, and working on network infrastructure.

Smart Home

Change your habits and win the snoring debate with the Nokia sleep sensing pad

How far off is a good night sleep? With the aid of the Nokia Sleep Sensing & Home Automation Pad, a more restful night is just in reach. Better yet, the app will help you prove you don’t snore as much as your significant other might…
Product Review

The 2019 Audi RS 5 Sportback lets you have your 444-hp cake and eat it, too

Audi expanded the RS 5 family with a high-performance sedan named Sportback. It stands out from rivals like the BMW M3 with a shapely fastback-like silhouette, and it surfs the downsizing wave with a twin-turbocharged 2.9-liter V6 in lieu…
Product Review

The Nokia 3.1 is disappointing in almost every way

HMD Global is back with a new Nokia phone in the U.S., the Nokia 3.1. It's a frills-free phone with an attractive price tag. But can it compete with other similarly priced budget phones?
Mobile

Nokia's throwback 8110 4G smartphone is a design classic for under $100

HMD Global has launched the Nokia 8110 4G smartphone, a revival of a design classic with some modern tech inside. No, it won't replace your iPhone X, but it may complement it perfectly.
Mobile

Google working on quick charging fix for Pixel after Android 9.0 Pie update

Google's Pixel smartphone may be running the latest software, but it still has its fair share of issues. We've rounded up some of the more common Google Pixel problems, along with a few solutions for addressing them.
Photography

8 easy ways for you to transfer photos from an Android phone to a PC

If you haven't already, you should back up your photos to a computer. Here's how to transfer photos from an Android phone to a PC using third-party services and a wealth of storage devices.
Mobile

Knoxville ranks No. 1 in mobile performance among U.S. metro areas, study says

According to RootMetrics' most recent network performance test, Knoxville, Tennesee, takes the overall number one spot for mobile performance out of the 125 major metropolitan areas tested. Each area was ranked in six categories.
Mobile

Tag Heuer shoots, scores with new Premier League Wear OS watch face

Tag Heuer has released an exclusive Wear OS watch face for its smartwatches, celebrating its continued association with England's Premier League, ready to deliver all the game updates to your wrist.
Mobile

Trust us, you need to pay attention to Samsung’s new mobile modem

Samsung has announced the Exynos Modem 5100 chip, which usually would not be very exciting, but this one is its first 5G modem that will connect future mobile devices to the super-fast network.
Mobile

No home button, no problem: Here's how to take a screenshot on an iPhone X

Since the iPhone X has ditched Touch ID in exchange for Face ID, the process of taking screenshots is a little different. Here, we show you how to take a screenshot on an iPhone X.
Computing

Apple AR glasses will launch in 2020, says respected industry analyst

Apple AR glasses may be closer to reality than we thought. Here is everything we know so far about the augmented reality system, including the rumored specifications of Apple's Project Mirrorshades.
Mobile

Here’s how to safely download ‘Fortnite: Battle Royale’ on an Android device

'Fortnite: Battle Royale' is one of the biggest games in the world right now, and it's finally on Android, even if getting set up is a bit long-winded. Here's how to play 'Fortnite: Battle Royale' on an Android device.
Mobile

No, blue light from your cell phone won’t make you blind

A new study from the University of Toledo reveals the process by which blue light impacts the photoreceptors in our eyes and leads to macular degeneration, an incurable eye disease that causes blindness later in life. The fact that blue…
Mobile

T-Mobile attempts to reinvent customer service with its new ‘Team of Experts’

In an attempt to reinvent how it approaches customer care, T-Mobile announced its 'Team of Experts.' Whenever a customer contacts T-Mobile, they're given direct access to the same team member each time without being put on hold or…