Skip to main content

Nestle mocks Apple in ‘confectionary perfectionary’ KitKat 4.4 ad

nestle mocks apple in kitkat 4 ad

No sooner had Google announced KitKat 4.4 as the name of the next version of its Android OS than Nestle rolled out an ad promoting the tie-up, and a pretty entertaining one at that.

The company’s gone for a humorous angle, talking about its famous candy bar like it’s a new smartphone while at the same time making fun of Apple and the ads it always releases with new products; you know, the ones featuring design chief Jony Ive.

Nestle’s 70-second effort stars KitKat’s ‘chief breaks officer’, Christopher Catlin, speaking with the same British accent and dulcet tones as Ive, at the same time borrowing heavily from the glossary of terms that feature so often in Apple’s ads.

“Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience,” Catlin says at the start, before going into detail about the candy bar’s design.

android kitkat

You’ll be pleased to know, for example, that “with adjustable orientation, it works perfectly in portrait or landscape for a truly panoramic taste experience.”

Catlin describes the bar as “confectionary perfectionary” (resolutionary, anyone?), and trumpets it as “the perfect second-screen companion” as it’s “compatible with all liquid accessories.”

There are a couple of corny lines we could have done without, however, including talk of “two mega bites [and] four mega bites”, but on the whole it’s a decent effort, and one that should make Apple’s next Ive video all the more fun to watch when the company launches its new iPhones next week.

Nestle is evidently going all out to make the most of its Google tie-up, with plans to sell 50 million Android-branded KitKats around the world. The company says it will also make a limited number bars in the shape of Google’s Android ‘robot’ logo. Bet you can’t wait.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best Pixel 4 cases and covers
Google Pixel 4 and 4 XL Hands on

It's always a smart move to protect your phone from potential damage with a case. Google's Pixel 4 may feature a Gorilla Glass 5 front and back, but it's not indestructible, so investing in a good case makes a lot of sense. There are lots of options to choose from, whether you want something that won't cramp your new phone's style, something plain, or something a bit more stylish. Here are the best Pixel 4 cases you can buy.
OtterBox Symmetry Series Case

If you've been looking for a case that has undergone more than 238 hours of testing, it's your lucky day. This is one of the sturdiest covers you're likely to find for the Pixel 4, featuring a one-piece design made with durable plastic that will survive the vast majority of falls and scrapes. Despite being highly rugged, it's also a laudably thin and lightweight case, making it as practical as it is protective. There's also a raised screen bumper to guard the phone's display against damage, and it's also easy to fit and remove.
Pela Eco-Friendly Case

Read more
Pixel 4 vs. iPhone 11 Pro
iPhone 11 Pro and Pixel 4 rear

The Google Pixel 4 was one of the best phones of 2019. Google's Pixel range offers the slickest software experience you'll find with an Android device, swift updates, and an excellent camera. And with real-time interpretation, the Pixel 4 was more powerful than its predecessors. It's fair to say that the Pixel 4 is more like an iPhone than any other Android device before it ... but how does it measure up against Apple's 2019 flagship, the iPhone 11 Pro?

The two have a surprising amount in common, but there are some important differences. Let's dig into the details.

Read more
Google Pixel 4 vs. Pixel 4 XL: Is it best to go big or stay small?
Google Pixel 4 and 4 XL Hands on

They may have been released last year, but Google's latest phones are still the best the company has produced yet: relatively fast and affordable, with plenty of power, slick software, and awesome cameras. But which one should you go for? Is the regular Pixel 4 the best option or should you go large with the Pixel 4 XL. We're here to help with a detailed breakdown of the differences between these two phones, so read on to find out exactly how the Pixel 4 and Pixel 4 XL measure up.

Google Pixel 4
Google Pixel 4 XL

Read more