NYX Professional Makeup brings virtual reality makeup tutorial to select stores

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, NYX Professional Makeup has officially rolled out its virtual reality makeup tutorial in partnership with Samsung Gear VR in select stores.

The “Impossibly NYX Professional Makeup” experience allows you to watch makeup tutorials by three different beauty vloggers. Using the Gear VR Controller, viewers can select different products being used within the tutorial to learn more information.

NYX showed Digital Trends a demonstration of the tutorials using Samsung Gear VR. In the beginning, you’re asked to fill out your basic information and answer a quick survey about your skin type. You’re then greeted by three different makeup vloggers — Kristen Leanne, Mykie, and Karen Sarahi Gonzales — and can choose which tutorial you’d like to experience based on the different looks each one has to offer.

Using the controller, you can swipe over one of the three vloggers to learn more about their social media following and see a preview of the finished look. As you watch the tutorials, you’ll see each product float across the screen in front of you — giving you an up close look along with details like pricing and exact names.

But the tutorial is filmed a bit differently than the ones you might be used to seeing on Instagram or YouTube. Rather than shooting close up, they sit farther back at a table while still explaining the process and making it more informative.

Our favorite feature was the ability to pause the tutorial to zoom in on the fully made-up face. Using the controller, you can see parts of the look in more detail such as eye shadow and contouring. Once you’re done, you can then choose to head back to the tutorial to finish up the rest of the look.

NYX’s launch into the technology space with the help of Samsung isn’t a first for makeup brands. Last month, MAC Cosmetics launched its own beauty mirror with the help of ModiFace’s AR technology. Rather than physically trying on makeup, customers can use the mirror to preview what a specific product would look like.

With the NYX VR experience, customers can use it to preview different types of looks that are possible with NYX makeup products. Since you’re already in the store, you can then easily purchase the exact products to create the same look.

The “Impossibly NYX Professional Makeup” is currently available for use in select stores within New York City and Los Angeles. It will also roll out across all of the brand’s retail locations throughout 2018.

Product Review

You’d be crazy to dismiss the Huawei Mate 20 as an amateur

Traditionally, Huawei’s Mate series of phones has been a little staid. That started to change with the Mate 10 Pro, and now both the Mate 20 and Mate 20 Pro have come along to turn our heads. Here’s a look at the standard Mate 20.

Remove photo bombs, other unwanted objects with Photoshop’s new Content-Aware Fill

Photoshop's newest A.I-powered tool helps remove objects or fill in gaps for a distraction-free photo in the new Adobe Photoshop CC 2019. Here's how to remove an object in Photoshop using the new Content-Aware Fill.

Lenovo and Dell make great professional laptops, but who does it best?

Finding the best laptop for professional use at the office, on the move, and at home is no easy task. There's plenty to choose but to find the best of the best, we pitted the Lenovo ThinkPad X1 Extreme vs. Dell XPS 15.

Samsung CEO says its foldable phone will double as a tablet

Samsung has been showcasing bendable display tech for a few years now and a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.

Our favorite fitness trackers make it fun to keep moving

Looking for your first fitness tracker, or an upgrade to the one you're already wearing? There are plenty of the wrist-worn gadgets available. Here are our picks for the best fitness trackers available right now.

Mate 20 range now includes new 20 X model with huge 7.2-inch display

Huawei has released the Mate 20, Mate 20 Pro, and Mate 20 X. With all new Kirin processors, advanced A.I. brains, and an amazing triple camera, here's absolutely everything you need to know about the new Mate 20 series.

Inferiority is a feature now! Palm's new plan is psychotic

The Palm is a smartphone to reduce your smartphone usage, or a small smartphone for when you don't want to carry your big smartphone. Palm itself doesn't seem sure which it is, but either way, it's a product that's so witless, we're amazed…

Safeguard your new Apple smartphone with one of our favorite iPhone XS cases

If the iPhone XS is your next phone, then you’ll want to shop for some proper protection now. That glass sandwich design is all too easy to scratch or crack, so make sure you snag one of the best iPhone XS cases to keep it looking good.

Here are our favorite wireless phone chargers for Android devices and iPhones

We checked out the best wireless phone chargers to make tangles and uncooperative ports a thing of the past. Whether you have an iPhone or Android, find out which wireless charging pads are worth buying, and how their features compare.

Google will start charging Android manufacturers to use its apps in Europe

Google announced that it will be charging Android device manufacturers in Europe a licensing fee to use its apps and services. The announcement comes as an effort to comply with new European Commission regulations.
Home Theater

The best MP3 players of 2018

Want to go for a run, but your phone is weighing you down? No worries. Can't fit your whole music library on your smartphone? Don't sweat it. Check out our list of the best MP3 players, and find one that works for you.

Huawei and Leica’s monochrome lens is dead, so we celebrate its life

The Huawei Mate 20 and Mate 20 Pro do not have a dedicated monochrome camera lens, unlike the P20 Pro, and various Huawei and Leica phones before it. It's the end of an era, and also the start of a new one, as Leica has worked on its…

The Kindle Paperwhite is waterproof, so now you can read it in the tub

Amazon released a new version of the Kindle Paperwhite ebook reader, boasting improved software, more storage, and a feature that customers have been asking for: Waterproofing.

Verizon’s buy one, get one offer is the best deal on the new Google Pixel 3

If you need a new smartphone and want the best (without shelling out a grand or more), the new Google Pixel 3 and Pixel 3 XL are fantastic options. Verizon's BOGO offer is the best way to score a deal, letting you snag a free phone and save…