Skip to main content

Samsung working on a joint TV, phone platform

samsung-app-tv-platform
Image used with permission by copyright holder

Samsung is developing a unified operating system that will power both its cellphones and HDTVs. The move is intended to broaden the company’s appeal to developers. As most things are these days, it’s all about the apps.

“We have a plan to have a single platform for Samsung TV and phones,” Kyungsik Kevin Lee, vice president at Samsung’s Visual Display Division, told Reuters. Lee is not sure when the platform will launch.

Samsung’s rivals LG and Sony are the only other hardware manufacturers in both the smartphone and television markets, but neither have announced similar plans. Sony recently unveiled a new line of televisions running Google TV, which is based on the Android smartphone platform. LG has also shown a willingness to work with Google. It has released Android handsets and is working on an Android tablet as well.

Closed platform

Samsung has not announced plans to open its platform to other hardware manufacturers. Instead, like Apple, it is choosing to tightly couple its proprietary software and hardware together. Such a move could work to its advantage, but could also backfire as it’s more difficult to woo developers to a platform that only serves a small fragment of the market.

“There is a small number of companies positioned to do this, of course, and all have holes in their stories, whether geographically, in product terms, or in terms of engaging developer communities,” said analyst John Jackson, CCS Insight. “The strategic premise is that by doing this you can position yourself to participate in the revenue streams generated by the services that run on your platform.”

Lee expects smart television sales to exceed 5 million units this year and double in 2011.

Jeffrey Van Camp
Former Digital Trends Contributor
As DT's Deputy Editor, Jeff helps oversee editorial operations at Digital Trends. Previously, he ran the site's…
Google is launching a powerful new AI app for your Android phone
Google Gemini app on Android.

Remember Bard, Google’s answer to ChatGPT? Well, it is now officially called Gemini. Also, all those fancy AI features that previously went by the name Duet AI have been folded under the Gemini branding. In case you haven’t been following up all the AI development flood, the name is derived from the multi-modal large language model of the same name.

To go with the renaming efforts, Google has launched a standalone Gemini app on Android. Moreover, the Gemini experience is also being made available to iPhone users within the Google app on iOS. But wait, there’s more.

Read more
The best folding phones in 2024: the 6 best you can buy
Someone opening the Samsung Galaxy Z Fold 5.

Folding smartphones have taken the world by storm. Initially, they appeared futuristic and exciting. With time, they have been refined and improved to cater to everyday use. Their prices are gradually decreasing as the technology advances, but they still remain expensive purchases, making it crucial to make the right buying decision.

Currently, there are two types of folding smartphones available in the market. The first type resembles a regular non-folding phone, which can be unfolded into a larger tablet-like device. The second type is similar to the classic Motorola Razr clamshell phones, where a normal-sized phone can be folded in half to become more compact and pocketable. Although both use the same screen and hinge technology, they cater to different needs.

Read more
How to connect your iPhone or iPad to a Samsung TV
A beach scene on a Samsung S95C OLED TV.

Casting content from the tiny screen of your smartphone to a big, beautiful TV makes for a much better experience for viewing photos and watching videos. You can mirror whatever is on the screen of your handheld device. With Apple's AirPlay system, casting audio and video from your iOS device couldn't be more streamlined — especially for Apple ecosystem devotees. But did you know that you can also use AirPlay 2 with an assortment of compatible smart TVs?

Read more