Skip to main content

Sprint gains subscribers for first time since 2007

Image used with permission by copyright holder

Number-three wireless operator Sprint has announced its results for its fourth quarter of 2010—and, hence, the entire 2010 fiscal year—and delivered a surprise: the carrier added nearly 1.1 million wireless subscribers during the fourth quarter, the first time Sprint has added subscribers during a quarter in more than three years. Sprint also managed to narrow its losses, down from $980 million from the fourth quarter of 2009 to $929 million for the fourth quarter of 2010.

“I am pleased with the progress Sprint made in 2010 in each of our three focus areas,” said Sprint CEO Dan Hesse in a statement. “Sprint’s customer experience and brand continued to strengthen during the year, and we generated excellent cash flow. It had been almost five years since we added over a million customers in a quarter, and the annual improvement in postpaid subscriber results of 2.7 million vs. the previous year is unprecedented in the history of the U.S. wireless industry.”

Although only 58,000 of those new subscribers represent new customers signing on to two-year contracts, that number is substantially higher than what industry watchers were expecting for the quarter, which was generally fewer than 20,000 new postpaid subscribers. Another hopeful sign for Sprint’s mobile efforts includes its postpaid churn rate dropping from 2.10 percent in the third quarter to 1.86 percent in the fourth quarter; pre-paid churn dropped from 5.32 percent to 4.93 percent. Overall, that means Sprint is not just beginning to attract new customers, but is doing a better job holding on to them.

Although it may be too early to say that Sprint has turned a corner in its years-long downward spiral in the mobile industry, the company’s fourth quarter results do offer a spark of hope that the company’s WiMax 4G and Android-centric smartphone strategy may pay off. However, the company is still facing stiff competition from the likes of AT&T and Verizon Wireless, both of which not only offer the iPhone for sale, but will also be muscling in on Sprint’s “4G” mobile broadband business with LTE and high-speed HSPA+ technologies.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
You don’t want to see this warning on your Google Pixel phone
Someone holding the Bay blue Google Pixel 8 Pro.

It's summertime in the U.S., so it's getting hot. When that happens, keeping yourself and your mobile devices cool is important. With that in mind, Google is developing a new message that will be displayed on Pixel phones when they overheat.

As 9to5Google discovered in fresh code, Google will no longer show a basic message warning when a phone may be overheating. Instead, it plans to post: "Phone needs to cool down: You may experience slower performance. Try avoiding direct sunlight or close any battery-intensive apps."

Read more
Apple is working on a futuristic iPhone feature that sounds too good to be true
A person holding the Apple iPhone 15 Plus.

Apple’s numerous teams are constantly working on innovative projects and regularly file new patents for them. One of the company’s recent patents pertains to a new feature for the iPhone that, if brought to fruition, could significantly transform how we use our mobile devices.

Patently Apple recently discovered a new patent that covers a concept for a new iPhone that would allow you to replace the standard back panel with something else. In other words, it would add modularization to the iPhone.

Read more
5 phones you should buy instead of the Samsung Galaxy Z Fold 5
Samsung Galaxy Z Fold 5 on a flat surface with the purple Galaxy Buds 2 Pro TWS Bluetooth earbuds on the side.

Though foldable phones are still a smaller part of the smartphone world, they appeal to users who want something more from their phones. Having a phone that can become a mini tablet opens up a whole new world for productivity and creativity.

If you’re in the market for a foldable, you may be considering the Samsung Galaxy Z Fold 5, which is one of the more popular choices. But it’s not the only foldable out there. Here are some alternatives to the Samsung Galaxy Z Fold 5 that you should look at first.
OnePlus Open

Read more