T-Mobile 'Get Out of the Red' campaign takes the pain out of switching carriers

one unlimited 55+
Self-coined “un-carrier” T-Mobile is making it easier for customers to switch the competition — specifically Verizon. Its newest campaign, Get Out of the Red, lets eligible subscribers migrate from Verizon, keep their phone, and avoid having to pay a hefty fee (ETF) for terminating their contract.

“Switching is a pain! It’s expensive to pay off their phone and a huge hassle to trade it in and transfer their life — contacts, apps, photos and more — to a new device,” said T-Mobile. “And it’s all unnecessary. The truth is, the latest iPhones and Pixel phones work great on T-Mobile now.”

Starting May 31, Verizon customers with an iPhone 6s or newer (or one of Google’s Pixel-branded phones) can switch to T-Mobile by visiting any of the carrier’s brick-and-mortar stores. T-Mobile said it’s aimed at the 14 million Verizon customers who say they would switch carriers if they could keep their phone and didn’t have to pay a fee.

But the carrier’s not leaving Sprint and AT&T customers out in the cold — for a limited time, its waiving early-termination fees and device payments. And to celebrate the campaign’s launch, T-Mobile’s offering customers with two or more lines two additional lines for the price of one.

Get Out of the Red launches on the heels of T-Mobile’s un-carrier moves. At the Consumer Electronics Show in January, the carrier replaced its capped data plans with the T-Mobile One plan, which starts at $70 and includes unlimited talk, text, and 4G LTE data. As part of the One plan’s rollout, T-Mobile introduced the “One-plan guarantee,” which locked in prices for new customers, and KickBack, a new plan benefit that refunds subscribers for data they don’t use.

And in December, T-Mobile announced Digits, a new service that provides a single phone number that works across smartphones, tablets, computers, and even wearables. Subscribers can answer and place calls from any device, and access call history, messages, and voicemail from the online Digits dashboard.

“The Internet wasn’t meant to be metered in bits and bytes,” T-Mobile CEO John Legere said in January. “[It] was mean to be unlimited, and at T-Mobile, we believe that everyone should have unlimited mobile internet.”

T-Mobile’s next frontier is 5G. In May, the carrier said it will deploy next-generation high-speed networks across the U.S. “[It’ll] position T-Mobile to deliver a 5G network that offers both breadth and depth nationwide,” T-Mobile chief technology officer Neville Ray said in a blog post. “We’re going to run at it and run hard.”

Mobile

Verizon wants you to lobby the government for 5G deployment

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.
Mobile

T-Mobile says Sprint merger will boost 5G speeds by up to 6 times

2019 will be a huge year for T-Mobile. Not only is a merger with Sprint likely, but T-Mobile is also in the midst of building out its next-generation mobile service. Here's everything you need to know about the T-Mobile 5G rollout.
Mobile

AT&T adds Minneapolis and Chicago to its mobile 5G road map for 2019

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.
Mobile

You can now get Google Fi SIM cards straight from Best Buy

Google's wireless service known as Project Fi, now goes by the name of Google Fi. The company also announced the service is now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about…
Mobile

Stop buying old tablets, says Samsung, buy the new Galaxy Tab S5e instead

Samsung has launched the Galaxy Tab S5e -- the E is for Essential -- a reasonably priced tablet that includes many of the features we like from the Tab A 10.5, and the Tab S4. Here's what you need to know.
Mobile

Bag yourself a bargain with the best budget tablets under $200

The battle for your budget tablet affections is really ramping up. Which tablet, costing less than $200, should be commanding your attention? We take a look at some different options for the budget-conscious.
Mobile

OnePlus 6T vs. Honor View 20: We compare the cameras in these ‘flagship killers’

For less than $600, you can buy either the OnePlus 6T or the Honor View 20, two extremely capable smartphones with plenty of exciting features. But which one has the best camera? We found out on a recent trip to France.
Computing

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.
Home Theater

Samsung accidentally leaks its new Galaxy Buds ahead of launch

It's been all but certain that Samsung would launch a successor to its Gear IconX wireless earbuds soon, but a newly leaked photo and recent FCC certification document seems to indicate that the debut is very close.
Wearables

Focals succeed where Google Glass fumbled (but do we really need smartglasses?)

It’s been seven years since Google took the wraps off Google Glass. Now, we’re finally getting a modern-day equivalent we want to wear. North’s Focals combine subtle style with an intuitive interface to craft smartglasses you’ll…
Home Theater

Hi-res streaming audio service Qobuz arrives in U.S., threatens Tidal’s monopoly

For several years, Tidal enjoyed a monopoly on hi-res music streaming in the U.S. Now, French company Qobuz is here to offer some competition with a variety of monthly plans starting at $10 a month.
Mobile

These 13 gadgets walk a fine line between ingenious and insane

The annual avalanche of devices and gadgets is astounding, but how many will succeed? A few are destined to spark new trends, while the majority fade deservedly into obscurity. We look at some gadgets on the border of brilliant and bonkers.
Mobile

Save space on your iPhone by turning off Live Photos in the camera app

If you want to save storage space on your iPhone or reduce the size of your backup for iCloud, then you should think about turning off Live Photos in the camera app. Find out exactly how to do it with our easy guide.
Mobile

The best Samsung Galaxy S9 Plus cases to keep your titanic phone safe

The new Samsung Galaxy S9 Plus is a gorgeous device, with one of the best dual-lens cameras we've ever seen. Keep your titanic device safe and scratch-free with the best Samsung Galaxy S9 Plus cases.