T-Mobile keeps adding more customers with low prices and freebies

t mobile record revenue
The U.S. smartphone market is seeing pink. On Tuesday, February 6, T-Mobile announced record revenues and net income in the fourth quarter of 2017, proving that the Un-carrier is truly a force to be reckoned with in the mobile world. For the fourth year in a row, T-Mobile managed to add more than 5 million customers, and moreover, the company claims to be the only company in the wireless space that is “consistently growing service revenues.”

In the five years since the Bellevue, Washington-based service provider unveiled its Un-carrier campaign and tagline, American customers have seemed quite eager to join the network. T-Mobile’s reported customer base has grown by more than 39 million in total, which represents more than 100 percent growth. Quarterly profit also increased sharply, reporting a $2.2 billion gain thanks to the recent amendments to U.S. tax laws.

In the fourth quarter of 2017, T-Mobile reported adding 891,000 phone subscribers, slightly lower than its 2016 fourth-quarter results, when the company managed to add 933,000 subscribers. Still, these figures represent strong growth for the third-largest carrier in the country.

So what is driving this change? It would appear that lower prices and perks like T-Mobile Tuesdays, what with its discounted movie tickets and other freebies, are attracting more and more customers. Indeed, T-Mobile is continuing to take subscribers away from chief rivals Verizon and AT&T and is certainly holding its own in a market where there are plenty of players.

T-Mobile is also selling plenty of devices — last quarter, the company managed to sell or lease 9.7 million phones (both smartphones and non-smartphones), compared to 8.7 million units in the third quarter. And looking to this year, T-Mobile expects to add an additional 2 to 3 million subscribers. This appears to be in line with estimates from Wall Street — as Reuters reports, JPMorgan noted that these figures aligned with their own projections.

Key to T-Mobile’s growth this year could be Layer3 TV, a new startup that the company acquired late in 2017. As we noted in December, the company is planning to take on satellite and cable providers by launching a “disruptive new TV service in 2018.” Layer3 TV calls itself “the new cable,” and has its own IP network, which allows it to send high-definition video to homes at levels of bandwidth similar to Netflix. Layer3 TV is currently only available in five U.S. cities and provides more than 275 channels, including ESPN, NBC, AMC, and other popular channels at higher video quality than similar services. The TV provider also mixes video content from streaming services and social media with broadcast and cable channels.


Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

Looking for flexible and inexpensive phone service? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Fi.

Put down the controller and pick up the best phones for gaming on the go

Which phones are the best if all you want to do is play some mobile games? We've done the hard work and put together a list of the best gaming phones on Android and iOS, so you can keep playing and winning.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Amazon slashes price of 2018 iPad to under $250 in time for Christmas

Whether you love Apple or prefer Android, this 2018 iPad 32GB tablet deal is rather tempting. If you're still on the hunt for gifts, then this deep discount from Amazon makes now an excellent time to pick one up.

McLaren puts the pedal to the metal in special-edition OnePlus 6T

The OnePlus 6T is yet another flagship killer smartphone, bringing powerful specifications to a much lower price than the competition. Now, OnePlus has teamed up with McLaren for the OnePlus 6T McLaren Edition.

How to use the ECG app, set up irregular rhythm notifications on the Apple Watch

The Apple Watch Series 4 is the best smartwatch iPhone owners can own, and it just got even better with the addition of the ECG app and ability to identify irregular heart rhythms. Here's how to set it all up.
Home Theater

Common AirPods problems, and how to fix them

Apple’s AirPods are among the best fully wireless earbuds we’ve seen, but they’re not perfect. If you’re having trouble, take a look at our guide to the most common problems and what you can do to fix them.

The LG V40 ThinQ, G7 ThinQ, and Watch W7 are discounted for the holidays

LG announced a series of deals for the holiday season where you can buy the company's two flagship phones, the V40 ThinQ and G7 ThinQ, as well as its latest smartwatch, for between $150 and $200 off, depending on the device.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.

G’day, Google: U.S. users can now give Assistant a British or Australian accent

U.S. Google Assistant users can give their Assistant a different voice. Google has updated Assistant with the ability for users to give it either a British or Australian accent, which could make it a little more personal for some.

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.

Microsoft’s latest patent paves the way for Andromeda dual-screen mobile device

The latest patent discovery from Microsoft showcases a new hinge design for quickly opening a dual-screen mobile device with a single hand. Could this be additional proof surrounding the rumors of the company's Project Andromeda device?