MoviePass’ $10 plan for near-unlimited movies surpasses 2 million subscribers

MoviePass adds another 500,000 subscribers in a month, surpasses 2 million total

MoviePass Lowers Subscription Cost
Dolgachov/123RF
If you haven’t been seeing movies in theaters as much as you used to, you’re not alone. Hollywood is in a rut — last summer’s box office revenue was down 11 percent from 2016, and domestic box office revenues for all of2017 were 3 percent behind those of 2016. There are a number of purported causes, such as sequel fatigue, or the growing popularity of streaming services among millennials.

But even if audiences are currently fed up with the movie industry, a company called MoviePass is betting it can get them back in the seats. In August, MoviePass announced it would lower pricing to let anyone see up to a movie a day for only $10 per month, and by December 12, it had surpassed the 1 million paid subscribers mark. As of January 9, the service touted 1.5 million subscribers, an addition of an astonishing 500,000 paying customers (50-percent growth) in less than a month. And in February, that growth continued — the company managed to add yet another 500,000 subscribers, and has now passed 2 million subscribers.

“Based on the dramatic increase in the number of MoviePass subscribers over such a short period of time, we believe MoviePass will continue to grow its subscriber base significantly,” MoviePass CEO Mitch Lowe said. “We’re giving people a reason to go back to the movie theaters and they’re going in droves. With awards season here, we hope we can make Hollywood and exhibitors very happy by filling seats with eager audiences.”

Indeed, Lowe noted that around 50 percent of tickets purchased by MoviePass subscribers were for Oscar-nominated films. That said, many of the season’s big movies (see: Star Wars Episode VIII: The Last Jedi) have already mostly run their course, so it’ll be interesting to see if MoviePass can maintain such growth in the “down months” before summer blockbusters like Avengers: Infinity War hit theaters.

Founded in 2011, MoviePass is a subscription service that allows users to see movies in theaters (one movie per day) without buying a ticket each time. Instead, the company pays for your ticket when you swipe your MoviePass card. The idea is similar to insurance — not every user will actually see $10 worth of movies a month, so they end up subsidizing the users who do.

While the service now seems successful, it wasn’t always an easy road. When MoviePass decided to lower its prices from $30 per month over the summer, it was threatened with a lawsuit (AMC Theaters suggested it would take legal action in August and claimed that MoviePass would be “losing money on every subscriber seeing two movies or more a month.”) More concerning for customers, however, was that MoviePass had trouble keeping up with demand.

The company’s card deliveries were delayed by up to three weeks last fall, and although the cards were supposed to be delivered on a first-come, first-served basis, this wasn’t entirely the case. “Recently, the manufacturing queue was shuffled, so some of the cards have been delivered out of order,” MoviePass admitted on its site in September. “While we work to ensure that processing is fulfilled according to your registration date, some of our more recent sign-ups may receive their cards before some of our earlier sign-ups.”

Digital Trends talked to MoviePass co-founder Stacy Spikes when the service was young (and when its price was $30 per month), and Spikes explained that the service targeted film buffs. “Fifty percent of all ticket sales are sold to 10 percent of moviegoers … It’s the coveted group that everybody wants to have and own. The right people are signing up. They’re the influencers, the first weekenders,” Spikes said.

We tried MoviePass years ago, and while there were some quirks that needed fixing, we found it to be an affordable, convenient tool for avid moviegoers. But if you really don’t want to leave the house to see a movie, there’s always Netflix.

Update: MoviePass surpasses the 2 million subscriber mark. 

Computing

Over a million veterans now eligible for Comcast’s Internet Essentials program

Comcast's low-cost Internet Essentials program, which provides internet access for just $10 per month, has expanded to include U.S. veterans. One million veterans now qualify for the service.
Web

Get rid of your Audible account by following these quick steps

Want to learn how to cancel your Audible membership? It's easier than you might think. Just follow along with these steps and you'll be rid of the audiobook listening service for good. Or until you sign up again.
Home Theater

PlayStation Vue adds more local channels, bringing the total to over 600

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Gaming

Get your best glider and jump into our 'Fortnite' floating rings challenge guide

The Fortnite week 7 challenges have arrived in season 6. The biggest challenge of them all in this rather quiet week is no doubt the skydive through floating rings challenge. In this guide, we will help you maximize your rings per match so…
Home Theater

Bask in the glory of your home theater with these 4K Ultra HD Blu-rays

What good is a 4K TV if you don't have the means of pushing it to its limits? Here are our favorite 4K Ultra HD Blu-rays, all of which are nothing short of stunning. It'll make you wonder why you haven't always watched movies this way.
Home Theater

The best movies on Netflix in November, from 'The Witch’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

Michelle Yeoh reportedly in talks for stand-alone ‘Star Trek’ show

Reports claims that actress Michelle Yeoh is in talks to reprise her Star Trek: Discovery role in a spin-off series. The series will focus on Georgiou being recruited into Section 31, a secretive organization within Starfleet.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Movies & TV

Out of movies to binge? Our staff picks the best flicks on Hulu right now

From classics to blockbusters, Hulu offers some great films to its subscribers. Check out the best movies on Hulu, whether you're into charming adventure tales or gruesome horror stories.
Movies & TV

The best new movie trailers: ‘Buster Scruggs,’ ‘Missing Link,’ ‘Mowgli’ and more

Everyone loves a good trailer, but keeping up with what's new isn't easy. That's why we round up the best ones for you. This week, it's new trailers for The Ballad of Buster Scruggs and Mortal Engines, and the first trailer for Missing…
Movies & TV

The best movies on Amazon Prime right now (November 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Movies & TV

Best new shows and movies to stream: ‘Room 104,’ German thriller ‘Beat,’ and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Room 104 returns for a second season, Robert the Bruce fights for Scotland's throne, and more.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.