Netflix making the "Venn diagram of TV" with new shared profile feature

netflix shared profiles youtube news best tv shows of 2016 luke cage
The days of long, drawn-out negotiations with your significant other over what you two will watch on Netflix are soon to be things of the past. During Netflix’s There’s Never Enough TV live-stream event on YouTube on February 8, Netflix’s vice president of product innovation, Todd Yellin, revealed the streaming service is testing a new feature that will allow people to share a profile.

Yellin says the shared profiles would be based on the tastes of two people who share an account with separate profiles of their own. “You can have a Bill and Susan profile. You can find out where your tastes overlap.” The experience will be customized so content that matches both of your tastes will be recommended. Yellin only referred to the hypothetical of two people’s shared tastes being represented in a shared profile, so the feature could initially be limited to two profiles from one account.

Yellin did not specify when or if the shared-profiles feature will be launched, but he did give insight into how Netflix picks new features. “We’ll try it with 1,000 people with it and 1,000 people without it, and if the 1,000 with it tend to watch more content, then we’ll launch such feature.” The future of you and your significant other finally agreeing on what to watch on Netflix could come down to 2,000 people.

Gates and Yellin both refer to the shared profile feature as the “Venn diagram of TV” and they delved into what will probably shape the feature: taste communities. Taste communities, according to Yellin, are clusters of shared tastes Netflix has observed among global video consumption behaviors among its 93 million subscribers. Yellin says Netflix has identified more than 1,300 of these taste communities.

Netflix recognizes its users do not want to labor over picking something to watch. Yellin says “the typical Netflix member is only going to look at 40 or 50 titles that are at the top of their search.” They are only spending between one-and-one-half and two seconds on each selection they are given, barely long enough to read the description of each title.

With more than 1,000 pieces of original content being prepared to be unleashed on Netflix subscribers, sharing a profile could be huge.

Features

Netflix’s latest price increase heralds the end of streaming’s golden age

Netflix’s recent price rise is just the latest in a string of signs that streaming’s golden age is nearly over. As more services enter the fray, content will be further partitioned, signaling the end of streaming’s good old days.
Podcasts

New Spider-Man, Old Ghostbusters, John Wick, and 'Glass'

This week on Between the Streams, we'll be talking about the Netflix price rise, the first trailer for Spider-Man: Far From Home, a new (and possibly very old) Ghostbusters movie, the latest from Netflix and Steve Carell, Glass, and more.
Home Theater

Not chill: Netflix is hiking prices across all its tiers

Netflix has to get the billions of dollars it's spending on new content from somewhere. The streaming giant announced price hikes across the board, raising its monthly rates between $1 and $2 per tier in the next few months.
Movies & TV

How much does Netflix cost? Here’s a pricing breakdown of its plans

Wondering how much a Netflix subscription costs? You're not the only one. That's why we put together a quick-hit guide covering all the Netflix plans, whether you want to opt for 4K streaming or a disc-based option.
Movies & TV

Apple’s first original feature film reunites Bill Murray, Sofia Coppola

The Lost in Translation team of Sofia Coppola and Bill Murray will reunite with their A Very Murray Christmas collaborator Rashida Jones for On the Rocks, Apple and studio A24's first official feature together.
Movies & TV

You can get a screaming deal on LG OLED TVs just in time for the Super Bowl

LG is offering steep discounts on its critically acclaimed OLED TV models just in time for the Super Bowl, letting discerning viewers watch their favorite athletes with higher picture quality than ever.
Movies & TV

Jason Reitman’s ‘Ghostbusters’ sequel already has a creepy teaser trailer

Jason Reitman, son of Ghostbusters director Ivan Reitman, has secretly co-written a follow-up to the 1984 supernatural comedy. Filming begins this summer, but it's not clear if the original Ghostbusters will reprise their roles.
Movies & TV

From premiere date to footage: Here's all we have on 'Game of Thrones' season 8

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Movies & TV

Netflix recruits Steve Carell for the Trump-inspired comedy ‘Space Force’

Steve Carell, Netflix, and The Office showrunner Greg Daniels are teaming up for Space Force, a workplace comedy poking fun at the Trump White House's plans to establish a sixth branch of the U.S. military.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

New trailer for 'The Punisher' season 2 teases a bloody showdown

The Punisher is getting a second season on Netflix, with Jon Bernthal returning to play Marvel Comics' gun-toting antihero Frank Castle. Here's everything we know about season 2 of The Punisher so far.
Movies & TV

The ‘John Wick: Chapter 3 – Parabellum’ trailer has finally arrived

Lionsgate has released the first, full-length trailer for John Wick: Chapter 3 - Parabellum, the third installment of the action franchise that casts Keanu Reeves as the world's greatest assassin.
Movies & TV

Here's everything we know about 'John Wick: Chapter 3 -- Parabellum'

John Wick: Chapter 3 -- Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.