Skip to main content

What is YouTube Premium? Price, content, and more

YouTube Premium on iPhone.
Phil Nickinson / Digital Trends

When it comes to watching videos on the internet, YouTube is the most common place to do it. That includes everything from entertainment to recordings of work events to the newest music videos and live-streaming conferences. However, while YouTube is free to watch, it does come with a deluge of ads. If you’re tired of dealing with ads interrupting your videos, and sitting through them before and after videos, then a YouTube Premium subscription is the option to check out. This eliminates ads while browsing or watching videos.

The YouTube family of products can be a bit confusing, however. In addition to YouTube Premium, there are other paid services like YouTube Music, YouTube TV, and the now-defunct YouTube Go, plus some free movies on YouTube you don’t want to miss. But the price for YouTube Premium has changed since it launched, so it’s worth taking some time to consider how much you’ll be paying and whether it’s worth it for you — or even if you could save some money by using options like the YouTube Premium family plan or the free trial.

Recommended Videos

If you’re thinking about paying for YouTube, but you’re not sure what the best option is, then our guide has the essential information you need to know about the YouTube Premium service, such as what it includes and how much it costs.

What is YouTube Premium?

YouTube Premium is a subscription-based service (it debuted as “Music Key” in 2014 and, as with many Google services, was eventually rebranded to YouTube Red before arriving at its current name) that adds several features to the basic YouTube experience.

Unlike Spotify or Apple Music, it’s not a dedicated music streaming platform. Rather, it’s a multifaceted offering that boasts a number of small benefits to improve your YouTube experience, including ad-free YouTube video and YouTube Music streaming, offline playback, and access to exclusive, paywalled content. (Most of this content is created by well-known YouTubers and influencers.)

How much does YouTube Premium cost?

Considering that the vast majority of YouTube content is free, the first thing that likely comes into your mind is, “OK, so how much does it cost?” Well, unfortunately, it’s now a little more expensive than it was at launch.

An individual plan is $14 per month after a one-month trial. The family plan will run you $23 per month, and allows for up to six accounts total. That makes it a budget-friendly offering, especially if you’re sharing it with friends or family members.

Students can also subscribe to YouTube Premium for $8, although they’ll need to verify their student status once a year.

If you’re interested in YouTube’s original programming, YouTube Originals are free to watch and are also ad-free for Premium subscribers. However, non-Premium subscribers can still watch YouTube Originals free with ads.

What do you get with YouTube Premium?

As mentioned, YouTube Premium comes with a slew of benefits. We’ll run them down to simplify things for you.

Ad-free viewing

As mentioned above, a YouTube Premium subscription removes all advertisements from YouTube. This includes both banner ads and video ads (whether you’re in a desktop browser or on mobile) and extends to the YouTube Music app. For many, the default ad load isn’t too heavy, but YouTube brass has let on that those who “use YouTube like a paid music service” might encounter increased ad density.

Ad-free viewing extends to any platform on which you use YouTube Premium, including the web, smartphones, Roku, or any other streaming device.

YouTube Originals

YouTube Originals is dead insofar as you shouldn’t expect to see any new content under that branding. The YouTube Originals channel still remains, however, with more than 6.7 million subscribers and a host of shows and various other videos.

YouTube Music Premium

The YouTube Premium homepage.
Screengrab / Digital Trends

Originally, a YouTube Premium subscription got you access to Google Play Music, but Google has streamlined its music offerings down to just YouTube Music. With YouTube Premium, you’ll also get access to YouTube Music Premium (normally $11 per month). Like YouTube Premium, YouTube Music Premium offers ad-free playback, offline viewing, and background play on mobile.

Background play on mobile

With a YouTube Premium subscription, you can lock your phone (or switch to a different app), and videos will continue to play in the background. This is a nice feature for listening to podcasts and the like or if you just want to listen to a song but can’t find it on any other platform. It works in the YouTube app and the YouTube Music app. Check out our full explainer on how to play YouTube in the background on iPhone and Android devices.

Offline viewing

You can download videos (and whole playlists) for offline viewing with YouTube Premium, a very useful feature for plane flights (or, really, any time you want to save mobile data or expect to have poor service). You will need to have a fair bit of free space on your phone, but downloading songs via YouTube Music instead of the default YouTube app mitigates this to a degree.

Can you get a free trial of YouTube Premium?

Even if you watch a lot of YouTube, you might wonder whether it’s really worth spending more than $10 a month on a Premium subscription. Sure, no ads sounds nice, but will it make a difference to your watching experience? And if you haven’t used YouTube Music before and you currently use another service like Spotify, you might want to test out whether you like the new service before deciding to pay for it.

Fortunately, there is an option to get a free trial of YouTube Premium so you can see if it’s worth it for you to pay the subscription price. As long as you’re a new customer, anyone can get a one month free trial of the Premium service. You don’t need to pay any money up front for the first month, but you do need to hand over payment information. If you decide to keep the subscription, you’ll be automatically charged the regularly monthly subscription fee once your trial ends. If you decide it isn’t worth paying for, you can cancel your Premium trial and not have to pay anything.

It’s also worth keeping an eye out for free trials of YouTube Premium that come bundled with other services. If you get a subscription to Discord Nitro, for example, you can get a three month free trial of YouTube Premium (but only if you’re not already a Premium subscriber). You’ll get a code from within Discord which you can then enter into YouTube to start the free trial of Premium.

Given how many different companies Google has interactions with, there are often free YouTube Premium deals bundled with other subscriptions so it’s worth looking around for options if you want to try out the service for free.

Is YouTube Premium worth it?

All music streaming services have different value for different people. If you’re not a big YouTube consumer, you don’t need YouTube Premium — especially if you’re already happily subscribed to Spotify or Apple Music and don’t need the YouTube Music bonus.

But if you use YouTube religiously, have specific creators you love, and want to consume as much original content as you can, the $14-per-month price tag might be worth it. It’s about the same as most traditional streaming services, after all. Plus, you can cut down on the price by splitting a $23-per-month family plan with just one other person.

Nick Perry
Nick Perry is a freelance writer who bounced from Hollywood to Silicon Beach to pajama pants. His work has been featured on…
What is Fubo? Channels, price, plans, packages, and add-ons
Fubo splash screen on a TV.

If your household is all about sports, one of the best love TV streaming platforms you can invest in is Fubo (formerly Fubo TV). Home to numerous sports channels and related content, Fubo is also a great place to catch up with new movies and TV shows. You’ll even be able to record them, thanks to an integrated cloud DVR feature. And this is just scratching the surface of what the platform delivers. 

There’s still plenty to learn about Fubo though, so we’ve put together this guide to teach you everything you need to know about it; including pricing, device compatibility, and what some of the channels are you’ll be able to enjoy. There's also a decent handful of competitive platforms to choose from, including Hulu With Live TV and YouTube TV. 

Read more
YouTube just massively angered Apple fans by adding a feature
A preview video of "Iceland Nature Drone Film" on YouTube, as seen on an Apple TV 4K.

The YouTube app on Apple TV will show a preview of a nature video after the app sits idle for four-and-a-half minutes. Phil Nickinson / Digital Trends

Let’s say you happen to be an app developer that develops an app for the world’s biggest online video platform — YouTube. And you’re tasked with developing the app for what we consider to be the best streaming hardware you can buy — Apple TV.

Read more
The 5 best YouTube TV alternatives in 2024
best youtube tv alternatives alternative 5

YouTube TV is among the most popular live TV streaming services in the U.S., with more than 8 million subscribers as of early 2024. That's about a twice as many as Hulu With Live TV, and far more than that of Sling TV. But that doesn't mean that you won't at some point decide to test the waters elsewhere, especially given its March 2023 price increase. The good news about these streaming services is that it's as easy to pause or cancel them as it is to sign up for them in the first place. The question is what to try next.

There's a lot of overlap between the services, but not every service has the same channels or options as YouTube TV. Or maybe you're looking to spend less, and pare things back accordingly. YouTube TV costs $73 a month, and some of its closest competitors also hit that price point. Others are less expensive.  That's not to say that you'll be able to replace YouTube TV at the same price. And the list of YouTubeTV tips and tricks is a strong selling point. It's hard to beat unlimited DVR, six profiles per account, and the ease of account management that comes with everything being tied into the Google ecosystem. You might have to pay more for the same channels. But that doesn't mean you shouldn't take a look.

Read more