Looking to shake things up, Pandora may offer 24 hours of ad-free listening for $1

pandora 99 cent day pass 24 hours one

If you hate ads, but you’re still on the fence about jumping on the subscription streaming service bandwagon, Pandora has a deal for you. The company is looking to add a commitment-free way to listen sans commercials, charging 99 cents for 24 hours of ad-free listening.

As reported by Music Business Worldwide Pandora CFO Mike Herring mentioned the option of offering ‘a la carte’ listening in a recent earnings call to investors, and the likeliest move is the new ad-free day pass to Pandora for 99 cents.

“[This will work] if you’re having a party and you… just want to play Pandora but you don’t want the ads to show up over the loudspeaker when your guests are in the house, or during thanksgiving dinner or something,” said Herring. “So we’re looking at ways of supplementing [our] ad business.”

This new service would be in addition to Pandora One, the service’s $5 per month ad-free subscription, which offers 192 kbps playback as well as more skips per day than the “freemium” version.

Thanks to mounting pressure from labels, big artists like Taylor Swift, and the bottom line, streaming services are increasingly looking for ways to hook users into a monthly subscription option. Spotify is one of the biggest leaders of the subscription-streaming pack, touting 15 million paid subscribers to go along with its 60 million or so free users.

Pandora One hasn’t taken off yet, though: only three to four million of Pandora’s mass of 81.5 million active listeners are paid subscribers.

This new strategy is designed to help Pandora, which, like most streaming music services, is consistently on financial thin ice in regards to profitability and stock shares (although it is worth noting that the company’s stock price jumped today after takeover rumors, via Billboard).

“We do a lot of trade-offs between advertising and subscription business in order to optimize for revenue and for profit. As we look to the future we think there are significant opportunities to add more price points,” explained Herring.

While the option is a welcome addition, it doesn’t make a whole lot of sense financially to the average user, unless you find yourself in one of those rare situations in which ads just aren’t an option. If you’re really a fan of the service, it’s a lot more cost-effective to pay 5 bucks for 30 days, than $1 for 24 hours. However, in uncertain times, there are no bad ideas. It looks like Pandora is getting creative, so be on the look out for more options in the future.

Mobile

Here’s how to cancel subscriptions on an iPhone or an iPad

Find out how to cancel subscriptions on an iPhone or any other iOS device with this easy step-by-step guide. We'll show you where you can review your subscriptions and precisely how to cancel them.
Home Theater

Hulu vs. Amazon Prime Video: Which streaming service is best for you?

It's hard to dispute Netflix's leadership in on-demand streaming video, it's not alone. Two great alternatives are Amazon Prime Video and Hulu; each with its strengths and weaknesses. Which one is better? We pick the winner.
Movies & TV

MoviePass returns to unlimited movies plan, but with plenty of restrictions

Troubled subscription-based movie service MoviePass is making headlines on a daily basis lately, and not in a good way. Here's a timeline of events for the company once described as Netflix for movie theaters.
Mobile

Google Fi: Phones, plans, pricing, perks, and more explained

Google's wireless service, formerly Project Fi, now goes by the name of Google Fi, and it's now compatible with a majority of Android phones, as well as iPhones. Here's everything you need to know about Google Fi.
Home Theater

Get loud with the best outdoor speakers to rock your party in any weather

From rugged, solar-powered backwoods listening companions to floating pool party jam boxes, the best outdoor speakers partner with your lifestyle to let you listen to your favorite tunes wherever you go.
Music

Apple Music offers a few subscription options. We break them down here

Competition for music streaming apps is quickly dwindling with giants like Apple Music and Spotify dominating most of the market? But how much does Apple Music cost and what does a subscription to the music-streaming platform entail?
Home Theater

iPhone owners can finally hear the highest-quality streaming music on Tidal

If you're an iPhone owner who is after the highest possible audio quality from your streaming library, you now have the best option out there: Tidal's Masters Quality Audio (MQA) is now available on iOS.
Home Theater

If you’re a Spotify Premium subscriber, you now get Hulu for free

Spotify Premium subscribers have yet another reason to love the Swedish streaming service, with the company now offering ad-free Hulu accounts to all premium users at no additional cost.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Music

Apple Music vs. Spotify: Which service is the streaming king?

Apple Music is giving Spotify a run for its money, but which service is best for you? In our Apple Music vs. Spotify showdown, we compare and contrast all we know about the two streaming music services.
Home Theater

Apple Music completes its Amazon migration, is now available on Fire TV

Amazon's popular Fire TV devices are now compatible with the most popular on-demand music streaming service in the United States, thanks to a new integration with Apple Music that has finally hit Fire TV devices.
Emerging Tech

This streaming music service pays artists in Bitcoin, plants trees if you listen

Feedbands is an environmentally friendly subscription streaming music service that pays its artists in Bitcoin, and plants trees in exchange for authenticated listens from customers.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Home Theater

What year is this? Apple might drop a new iPod tomorrow

After two days of surprise hardware releases that have brought us new iPads and iMacs, rumor has it that we may see an update of Apple's iPod as soon as tomorrow, sparking a mixture of nostalgia and curiosity.