Rdio’s new deal with Cumulus Media will add hundreds of terrestrial radio stations

rdio links with terrestrial giant cumulus media to find more subscribers web

Music streamer Rdio is betting that a new partnership with terrestrial radio giant Cumulus Media could convince older classic rock and country music fans to consider signing up for a streaming subscription. In a new feature called Rdio Live, Variety reports that 470 U.S. radio stations will be added to the streaming music service. The feeds, which will bring popular terrestrial stations like PLJ in New York, KLOS in LA and WLS in Chicago online, are expected to launch on the service by the middle of August.

The live radio feeds will give Rdio users full capability to listen along, add favorite songs to their library, and navigate from an artist heard on the radio shows to their full catalog on the service. The feed will mirror each station’s live radio broadcast, including DJs and ads. Nashville country radio station Nash Icon has already launched on the service.

“It’s a really unique user proposition and a great experience,” said Cumulus CEO Lee Dickey in an earnings call, according to Variety.

The new collaboration linking the music streaming service with live radio is a similar proposition to Apple Music’s Beats 1, a live, worldwide radio station baked into Apple’s new service. The advantage of this partnership over Beats 1, though, is in its linking with well-established, regional terrestrial radio stations. Cumulus Media claims its radio stations reach 150 million listeners, according to Billboard.

Further, Cumulus now has a significant stake in Rdio. The company invested $75 million for partial ownership of Rdio, and it has plans to promote the partnership on its stations and assist with ad sales.

Rdio is hoping that the deal will bring some of Cumulus’ terrestrial radio listeners on board, many of whom likely aren’t yet streaming music subscribers, accessing a whole new pool of potential subscribers. Whether these listeners can be convinced, or not, it’s an interesting new strategy for the music streamer which lags significantly behind top competitors like Apple Music and Spotify when it comes to subscribers and overall awareness.

Music

From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Music

Tune in to the best internet radio stations for your listening pleasure

Even in the streaming era, radio stations get some of the best exclusives and curate some of the finest handpicked playlists around. Here are the best internet radio stations, for your listening pleasure.
Music

Spotify is the best streaming service, but its competitors aren’t far behind

It can be hard to decide which music streaming service is for you, so we've picked out the individual strengths of the most popular services, aiming to make your decision a little easier.
Music

Apple Music may sign up more exclusive artists with purchase of Platoon

Apple purchased London-based Platoon, which is a startup that helps independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists.
Music

The best free music download sites that are totally legal

Finding music that is both free and legal to download can be difficult. We've handpicked a selection of the best free music download sites for you to legally download your next favorite album.
Computing

Block out the sun and drown out the haters with Bose’s new AR sunglasses

Bose has announced its quirkiest listening device yet, a pair of headphone-integrated sunglasses that allow you to meander the brightest places with your favorite tunes in tow. Called the Frames, the glasses will sport 3.5 hours of battery.
Home Theater

Spotify Wrapped reveals rad facts about your musical tastes and habits

The website may be a bit tough to find at first, but Spotify Wrapped tells you awesome facts about your year in listening. From how many minutes you spent jamming out to your top artists, and beyond, there's a lot to dig into.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Music

From Paul McCartney to Mariah Carey, this is the best holiday music

Whether you're a fan of classic jazz standards or modern R&B masterpieces, there's something for everyone on our playlist of the best holiday music. Pour some eggnog and curl up by the fire, this one is sure to get you in the holiday…
Emerging Tech

Feast your eyes on the wildest, most elaborate Rube Goldberg machines ever built

Want to see something totally mesmerizing? Check out several of the best Rube Goldberg machines from across the internet, including one that serves cake and other that do ... nothing particularly useful.
Music

The best new music this week: Josh Homme, Domo Genesis, and more

Are you looking for the best new music? Each week, we scour the internet to find the most compelling new releases just for you. On tap this week: Josh Homme, Domo Genesis, Eddie Palmieri, and Jacob Collier.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Music

Queen’s ‘Bohemian Rhapsody’ becomes the most-streamed 20th-century song

Queen's iconic Bohemian Rhapsody has become the most-streamed 20th-century song. Knocking Nirvana's Smells Like Teen Spirit off the top spot, the British band's 1975 classic has now been streamed 1.6 billion times globally.
Music

Jam out in style with the 25 best playlists on Spotify

Music is the world's most potent drug, and the best playlists on Spotify will make you catch feelings. We've scoured the service for its top collections, and brought them together in one place -- for you.