Give your old jeans new life with Mosevic denim sunglasses

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If you thought a Canadian tuxedo was about as denim-ed out as you could get, think again. There’s one more accessory you need to complete your blue look: Mosevic sunglasses.

If this isn’t cause for celebration, we don’t know what is. Mosevic has launched a collection of solid denim eyewear that isn’t just fashion forward, but friendly to the environment as well. All these sunglasses are made from recycled jeans, because why throw away one of our favorite fabrics when we can just repurpose them for our face?

“Denim is an inherently tough fabric,” Mosevic notes on its website, adding that the material was initially used as workwear for miners during the Gold Rush of the 19th century. The denim that the eyewear company uses is then infused with a resin, resulting in a composite material that is said to be “durable and flexible, perfect for building high quality, striking eyewear.”

In essence, Mosevic’s painstaking process involves making the denim into a solid material, then pressing it into a mold. From there, computer-controlled machinery carefully cuts the blocks of denim into the desired frame shape. Each piece of denim is then stone washed, softening the edges and giving the frames their slightly distressed look (because yes, that’s just as important on glasses as it is on jeans). Finally, the assembling and finishing of the sunglasses is carried out by hand, all in the U.K.

“Our studio and workshop is located in the beautifully rugged scenery of Cornwall in England,” Mosevic tells its customers. “We love the great outdoors and that’s why we are always looking for new ways to reduce our impact on the environment. We believe that with a bit of creative thinking, the design and manufacture of luxury goods can be carried out responsibly. Our products are built to last and designed to be loved for a lifetime.”

So if you’re looking for a way to give old denim new life, you may want to check out these sunglasses. You can order a pair for 99 British pounds, or about $125.


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