Skip to main content

Trek now lets you build your bike, right down to the paint job

With the Tour de France in full swing, major cycling brands are unveiling new super bikes as they continue to push the envelope in terms of weight and performance out on the road. Not to be outdone, Trek joined the fray by taking the wraps off of its new Madone SLR and SL models, which bring improved geometry, a smoother ride, and the option for either rim or disc brakes. But perhaps even more intriguing to cyclists is a new program that the company has launched that gives riders the option to customize every aspect of their bike, including selecting a completely unique paint job.

Custom-built bikes are not new to the cycling industry, but Trek is looking to take things to an entirely new level with Project One Icon. This system allows customers to select one of several different Trek road or mountain bikes, including the company’s popular Domane, Émonda, Top Fuel, Fuel EX, and the new Madone models. This allows cyclists to pick the bike that best fits their individual needs and riding styles.

After selecting their new bike, riders are given the option to customize its paint scheme, with dozens of different options to choose from. Some of those schemes are exclusive to the individual Trek models, mixing and matching their patterns and colors to help them stand out from the crowd. Others allow customers to dive deeper into the paint palate, giving them more than 40 different hues to add to the frame of their new bike. There is even an option to add their own decal text to the top tube, further personalizing the design.

With their custom paint scheme selected, the next phase of the Project One Icon process allows riders to choose the drivetrain and other components they want to outfit their bikes with. They will find several options to choose from in terms of wheelsets, tires, handlebars, stem, saddle, and seat posts. They can even select the type and color of the handlebar tape. Add-on accessories include bottle cages, pedals, and Bluetooth enabled sensors for tracking cadence, power, and so on.

Project One: Customize Your Trek

In terms of giving customers the ability to customize both the look and ride of their bike, Trek’s Project One Icon looks to be a significant step up over anything that the competition is doing at the moment. Serious cyclists can spend hours in the configurator alone just playing with different color schemes and components. For instance, it is fun to see what a top-of-the-line model, specced out with all of the best components would cost. For reference sake, the custom top of the line Madone SLR that we built topped out at $14,700. There are, of course, more moderate prices available on other models and configurations.

Custom build your own Trek bike on the Project Once Icon website.

Editors' Recommendations

Kraig Becker
Kraig Becker is a freelance outdoor writer who loves to hike, camp, mountain bike, trail run, paddle, or just about any other…
Why you should be doing all your holiday shopping right now
Person using a Ring doorbell.

If the recent shopping extravaganza that was Prime Day showed us anything, it’s that now is the time to take advantage of discounts on, well, everything. As we head toward the holidays we’re seeing phenomenal deals on all kinds of tech — from laptops, to 4K TVs to Nintendo Switches — as well as items for your kitchen, vacuums, Smart Home additions; really everything. And this year, it’s more important than ever to act quickly, to make sure you get your item delivered by the big day!

This is not a year like any other year. One thing we witnessed throughout Prime Day was longer shipping times, especially as the day wore on. The reasons are clear. The COVID-19 global pandemic has really gummed up the works, even for big retailers like Amazon and Best Buy. The fact is, the pandemic has caused, and continues to cause, a disruption in distribution. Things just take longer: Trucks need to be cleaned and disinfected; suppliers have to account for or replace affected staff; suppliers that were affected or eliminated have to be replaced. At the same time, demand has increased. People want items delivered; they don’t want to venture out to the stores. Which means the system has even more to deal with, using less resources.

Read more
Google Duo now lets you share your Android screen in video calls
google duo adds four new features for better video calls

Google’s latest update for its internet calling app, Duo, lets you share your phone’s screen in video calls. The feature is only available for Android users for now, and restricted to one-on-one chats. Incidentally, back in 2018, Google had rolled out a similar functionality for Duo but it was mysteriously removed after three months.

Read more
Saatchi AR tool lets you test out paintings on your wall before you buy them
lg voice command ac designers interior  living room

Remember the Ikea Place app that lets you pick and place virtual furniture in your apartment in glorious augmented reality? Saatchi Art, one of the world’s leading art galleries, has created a similar AR tool that allows customers to view more than a million artworks in their home before purchasing them online. It’s the perfect high tech means of buying art in the age of coronavirus, although its creators think it’s going to be useful for a lot longer than that.

“This is most certainly going to be an essential element of art selling long into the future,” Jeanne Anderson, general manager of Saatchi Art, told Digital Trends. “In fact, the goal of launching this feature is something we've been working toward for quite some time. We know from customer surveys, going several years back, that over 70% of art buyers have been hesitant to purchase because they can’t see the artwork in advance. By offering the ability to view an artwork via augmented reality on mobile, buyers are now going to instantly see the beauty of the artwork in their home and will feel confident in their purchase. That was an important consumer problem to solve before COVID -- and will be a benefit long after.”

Read more