Canon is sending 78 technicians to support photographers at the Rio Olympics

most 2016 olympic photographers shoot canon rio olympics 1
Canon USA
The Olympics provide a grueling test for the world’s top athletes, but they also test the world’s best sports photojournalists. Canon Professional Services (CPS) recently announced it will provide nearly 1,600 loaner lenses and 78 staff members to support photographers and broadcasters covering the 2016 Games in Rio de Janeiro, Brazil. This is in addition to the gear and support personnel that news agencies will bring on their own.

Canon’s commitment to the Olympics may be impressive, but it shouldn’t come as any surprise. Photography and television play a crucial role in sharing the stories of the Olympic games with audiences all around the world, and the majority of U.S.-based news photographers at the Games shoot Canon cameras, according to the company. If a piece of equipment fails, it’s imperative — both to the user and Canon’s reputation — that it be fixed on location as quickly as possible.

“Photographing large sporting events for thousands of news outlets and an audience of billions requires meticulous planning and technical resilience,” said Kevin Coombs, editor-in-chief for Reuters, in a statement released by Canon.

Canon USA
Canon USA

As news outlets try to push the limits of what’s possible in how they cover the Games, Rio will present new technical challenges for photographers. Getty Images, for examples, will rely on remote-controlled robotic camera platforms to capture new perspectives. Specifically, the stock agency will use Canon’s ultra-wide angle zoom lens, the EF 11-24mm f/4L, in underwater robotic rigs. Mounted on the flagship Canon EOS-1D X Mark II, photographers will have a fully networked solution for instant image saving and sharing.

That’s a lot of moving parts, but Getty and Canon are confident that everything will work. Getty personnel have been in Rio since July, building and testing various robotic systems. “We recently used the new underwater system and the images were remarkable,” Said Ken Mainardis, vice president of Sport at Getty. “We’re looking forward to using our Canon gear to capture more fantastic underwater imagery.”

With the amount of gear, talent, and technical firsts on hand in Rio, viewers will have unprecedented access to the Games. While living conditions may leave something to be desired for athletes and members of the press attending the event, this year’s Olympics should at least be one of the best to watch from the comfort of your living room. The opening ceremony kicks off Friday, August 5.

Emerging Tech

Death from above? How we’re preparing for a future filled with weaponized drones

Drones are beginning to enable everything from search & rescue, to the delivery of medicines to hard-to-reach places. But they are also being used as cheap, and deadly flying bombs. How can we defend ourselves?

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses - something no phone…

Photography News: A ‘bombproof’ camera bag, Nikon D850 gets firmware fix

Mountainsmith calls its latest photography backpack designed with photographer Chris Burkard "bombproof." Nikon has launched a new firmware update for the D850 that fixes a rare bug. Snapchat's camera can now recognize cats.

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Social Media

Want internet immortality? Here's how to make the best memes

From Bad Luck Brian to Overly Attached Girlfriend, there's no shortage of memes in the world. But, there's always room for one more. Here's a quick rundown of memes and a guide on how to make your own.

How to take great photos with the iPhone XS, Apple’s finest camera phone yet

The iPhone XS and iPhone XS Max feature the best cameras yet seen on an Apple smartphone, ready for you to get out and take great photos. Here's our guide to help ensure each shot you take is a winner.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I.-powered cat toys, wallets, food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Protect your gear on the go with the 15 best camera bags for every budget

A camera is an investment worth protecting. That's why we've rounded up the best camera bags. Whether you need a rugged backpack to take into the backcountry or a leather messenger that's as luxurious as it is capable, there's a backpack…

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

NYPD pulls thousands of body cams after one explodes

The NYPD has recalled thousands of body cameras after one of them exploded during an officer's shift on Sunday, October 21. No one was injured in the incident, which is thought to have been caused by the device's battery.

Protect yourself (and maybe capture something crazy) with our favorite dash cams

Dashboard cameras can assist drivers in car accident claims, settle speeding ticket disputes, and even catch glimpses of incoming meteors, among other things. Here, we've compiled a list of the most noteworthy offerings available.

Free your digital memories, and frame them, with the best photo printers

Printed photos are experiencing a revival at the moment, but you don’t need to go to a special lab. Here’s our favorite options for making quality prints, from pocket-sized printers to wide-format photo printers capable of spitting out…

8 weird, useful camera accessories for your iPhone or Android

With the rise of smartphone cameras comes an explosion of accessories aimed at enhancing your photography skills. Here, we take a look at a few, from add-on grips to entire camera units designed specifically to work with iOS devices.

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…