Innovative lens filter offers physical, on-camera control of color temperature

Traditionally, color temperature — also referred to as white balance — has been something you choose when picking out your film stock, adjusting your cameras settings, or altogether change in post-production, be it by analogue or digital means.

That’s not the case any longer though, thanks to an interesting little contraption called the Icelava. Created by Taiwanese manufacturer STC Optical Co. Ltd., this lens filter acts as an all-in-one color temperature setting, letting you adjust by hand how warm or cool your image is with a little twist.

It works much like variable ND filters, which you can rotate to let more or less light into the camera lens. Rather than adjusting how much light is let in though, the Icelava instead changes the color temperature of the image via tactile means.

In a world where adjusting color temperature is a single click away in post-production, the Icelava might seem a bit counter-intuitive, but if you prefer a tactile aspect to your photography or just want a little more creative control in-camera, it’s a novel tool to get the job done.

The filter is constructed of 5mm thick German Schott B270 optical crown glass and offers the same light transmission rate as an ND4 filter, which means you’ll have to let four times the amount of light in as you would otherwise.

For example, if a proper exposure of a scene without the filter called for a shutter speed of 1/4,000th of a second, having this filter on it would require you to shoot at 1/1,000th of a second. Likewise, you could let more light in by bumping up the ISO, opening up the aperture, or any combination of the above.

ICELAVA

According to its creators, the Icelava is capable of controlling the color balance between 2,900-6,300K, an impressive range considering all it takes is a flick of the wrist.

Currently, the Icelava Warm-to-Cold Fader is available for 58mm, 67mm, 72mm, 77mm, 82mm lenses. It comes at a price though. Currently, it’s only being sold in Taiwan and sells for roughly $130.

Product Review

The gorgeous Oppo Find X plays hard to get, but is it worth the chase?

Is the Oppo Find X the most beautiful smartphone we’ve ever seen? We think it’s right up there, but because it’s an import-only phone, you’ll have to put in some effort to get one. Is it worth going the extra mile?
Photography

From white skies to blurry subjects, how to fix common photo mistakes

You snapped the photo at the perfect moment, but the image is blurry. Understanding the most common photography mistakes can help capture better memories and more likable Instagrams. Here's how to fix these seven common photography…
Home Theater

TV calibration 101: Here's how to tune up the picture of your new TV

You’ve got your new TV out of the box, but now what? Our TV picture adjustment guide takes you through the simple steps to get the best picture from your brand new TV so you can set it and forget it.
Photography

How to take pictures of the Perseid meteor shower and the stars

The night sky can be both one of the trickiest and most rewarding shoots to master. Stop putting your camera away at sunset and learn how to photograph the stars in this tutorial on the night sky.
Social Media

How to use Adobe Spark Post to spice up your social media images

Images are proven to get more likes than plain text -- but only if those images are good. Adobe Spark post is an AI-powered design program for non-designers. Here's how to use it to take your social media feeds to the next level.
Photography

18 seconds of fame: Giphy’s quirky new GIF film festival has a $10K prize

Have a knack for creating GIFs? Someone is going to win $10,000 for a video that's 18 seconds or less at the Giphy Film Festival. The new contest is set to recognize the top creator for the short micro-films in five different categories.
Photography

A turn for the better: Loupedeck+ adds custom dials, more to Lightroom console

The Loupedeck+ improves on the original Lightroom console by adding welcome customization options and introducing support for Skylum Aurora HDR. What's even better is that it does this all at an even lower price.
Mobile

Google One subscriptions offer more cloud storage for low prices, other perks

Can't get enough storage on Google Drive, Photos, or Gmail? Google One is the new way to boost your cloud storage. But it's not just about more space -- Google One comes with a loads of benefits.
Photography

Sorry, DSLR, but Sony mirrorless is now the best-selling full-frame camera

Four out of every ten full-frame cameras sold in the United States during the first-half of 2018 had the Sony name. That makes Sony's mirrorless full-frame cameras the best-selling models.
Emerging Tech

Meet the Mantis Q: A drone you can control by yelling, waving, or even smiling

"Mantis, take a picture." Yuneec's new consumer drone, the Yuneec Mantis Q, responds to voice commands along with gestures and smiles. The 4K drone also integrates several different flight modes and safety features inside a one-pound…
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Photography

Color grading pushes Pinnacle Studio 22 toward more pro video editing features

Designed for videographers that aren't pros but aren't basic users either, Pinnacle Studio 22 expands its advanced tools with color grading and four-point editing. The updates bring more advanced tools to the platform.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Web

Adobe Spark Page makes web design easy — here’s how to use it

Using artificial intelligence and simple tools, Adobe Spark Page is designed for easy web page design. Here's how to use Adobe Spark Page to create a travel journal, event page or any other one-page website.