The I-1 is a Polaroid-style camera for the digital age, and it’s on sale now

The Impossible Project may be a company with a name that sounds like it’s taken on a challenge it’ll never be able to see through, but that hasn’t stopped it launching a stylish new Polaroid-esque camera this week called the I-1.

Think of the I-1 as an instant camera for the digital age, a modern take on an old system that continues to deliver in the same way by giving you printed pics in the palm of your hand within seconds of pressing the shutter.

While the device works as a standalone point-and-shoot camera, firing up the accompanying iPhone app allows you to explore its full potential. This lets you control elements such as shutter speed, aperture, focus, remote shutter, and self-timer. You can also use it to experiment with a number of special-effects options, which include, for example, long and double exposures.

Related: Check out more instant film cameras here

The I-1 also features a fancy LED ring flash that you can control manually, though automatic operation is of course also possible thanks to its built-in sensors capable of detecting ambient light and subject distance. The flash also works as a frame counter so you’ll never be left wondering how many shots remain in the pack.

The I-1 is the first new camera in more than 20 years to be built around the original instant format made famous by Polaroid, and is available now for $300, or $350 with three packs of its color or black-and-white instant film.

Berlin-based Impossible first made the news in 2008 when its small team of spirited instant-photography fans stepped in to purchase the last remaining Polaroid factory. Up to now it’s been refurbishing and selling old instant cameras and accompanying film, so this week’s launch of its very first original camera is a huge step for the company as it seeks to spread the joy of instant photography.

Cars

Fisker plans sub-$40,000 electric SUV with 300 miles of range for 2021

Fisker Inc. plans to launch an electric SUV with a base price of under $40,000, and a range of around 300 miles in 2021. The unnamed vehicle could compete with the Tesla Model Y, if it ever gets into production.
Computing

Need more from your conference white board? The Surface Hub 2 should have it

The Surface Hub 2 could be the most expensive whiteboard ever made, but it should be a powerful and capable one. With the ability to connect several of the 50-inch displays together, the picture at least, should be gorgeous.
Mobile

Guard your Galaxy with the best Galaxy S9 and S9 Plus screen protectors

The Galaxy S9 and S9 Plus are two of the best phones to ever grace this planet -- but the screen still isn't brick-proof. Here are the best Galaxy S9 and S9 Plus screen protectors to keep yours safe.
Smart Home

Which Instant Pot is best? Whether cooking for 1 or 9, here are the best options

Instant Pots are perfect home cooks who love versatility in the kitchen, and for those who like to prepare quick and easy meals. Check out our picks for the best Instant Pots.
Photography

Sony FE 135mm f/1.8 is sharp enough to handle futuristic 90-megapixel cameras

Lens launches come with a lot of hype and marketing speak but a recent test confirmed some of the initial claims around the Sony FE 135 f/1.8. A rental company says that the Sony 135mm is the sharpest lens that it has ever tested.
Photography

Forget folding phones, the Insta360 EVO camera folds in half to shoot 360 video

The Insta360 EVO is a...flip camera? Unfolded, the Insta360 Evo shoots 3D in 180 degrees, folded, the new camera shoots in 360 degrees. The EVO launches with what are essentially a pair of 3D glasses for your phone, not your face, the…
Photography

Obsbot Tail camera uses A.I. to follow the action (or a pet) for you

Want to capture more epic action selfies, or see what your pet is doing while you're gone? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action.
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Photography

The Lensbaby Composer Pro II with Edge 35 mimics tilt-shift blur for less cash

Want to create a tilt-shift image on a budget? The new Lensbaby Composer II with Edge 35 mimics the look of a tilt-shift lens for under $500. The new Edge 35 optic is part of the Composer Pro II optics system.
Photography

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.
Photography

Photography News: Taking a smartphone photo probably saved this guy’s life

A man was snapping a photo in Australia when the smartphone stopped an arrow shot at his face. In this week's photography news, see Canon's plans for a stabilized mirrorless, Hasselblad's newest accessories, Samyang's latest lens, and more.
Deals

The best budget-friendly GoPro alternatives that won’t leave you broke

Cold weather is here, and a good action camera is the perfect way to record all your adventures. You don't need to shell out the big bucks for a GoPro: Check out these great GoPro alternatives, including some 4K cameras, that won’t leave…
Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Computing

Nvidia’s A.I. Playground lets you edit photos, experience deep learning research

Nvidia is making it easier to access information on deep learning research. It has launched an online space with three demos for image editing, styling, as well as photorealistic image synthesis.