Olloclip’s new design gives the iPhone 7 camera interchangeable lenses

olloclip iphone 7
Olloclip is giving the iPhone 7 interchangeable lenses. The popular smartphone photography accessory company announced Monday redesigned lens sets for the iPhone 7 and iPhone 7 Plus.

The updated lens kits use a new hinged base to secure the lenses over the camera, and the company says the mount is even compatible with most brands of screen protectors. But arguably the biggest upgrade is the reimagined Connect system for easily swapping out the different lenses over the base.

olloclip's newly designed mobile photography lens sets for iPhone 7 and 7 Plus feature new premium multi-element optics, the new Connect(TM) interchangeable lens system and an innovative hinged lens base keeping the lens flush with the camera for improved optical performance while allowing compatibility with most screen protectors. This new design delivers premium optics in the simplest, quickest and most versatile mobile lens system ever created. (PRNewsFoto/olloclip)

Olloclip says the new Connect mounts maintain the features of earlier systems while adding the ability to instantly swap out compatible lenses. The new mount allows the lenses to be switched without any extra tools — the hinge-style design of the base aligns each lens with the iPhone’s built in lens for the most clarity, while allowing up to 0.5mm of wiggle room to adapt to a screen protector. The mount system works with both the iPhone’s front- and rear-facing cameras.

“Olloclip is committed to continually enhancing the mobile photography experience,” said Olloclip founder Patrick O’Neill. “That means giving full respect to mobility with no oversized, heavy lenses and paying strict attention to delivering beautiful photography with the simplest, quickest and most versatile user experience possible.”

Along with the new mount system, the updated lenses utilize new multi-element coated glass optics for sharp images, Olloclip says.

The iPhone 7 and 7 Plus lenses are available in three different sets, with all the lenses interchangeable with the new mount system. The core lens set includes a fisheye, super wide and 15x macro lens. The active lens set has both a 2x optical zoom to get closer to the action as well as a 155-degree ultrawide lens for mimicking the look of an action camera. The macro set includes three lenses, magnifying objects at 7x, 14x and 21x.

All three lens sets include a wearable pendant stand that keeps the lenses within easy access and also doubles as a tripod. The core set retails for $100, or $120 with a case. Both the active lens set and macro sets retail for $80. The iPhone 7 lens sets are expected to be available beginning next month.


Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.

The best iPhone deals for December 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for December 2018.

Which new iPhone is the best? iPhone XS vs. iPhone XS Max vs. iPhone XR

Apple has three new iPhone models to choose from this year, making the choice a little harder than usual. What's the difference between the iPhone XS, the iPhone XS Max, and the iPhone XR, and which is best?

Best iPhone: Which Apple smartphone should you buy?

There are three main iPhone models available, and prices vary significantly, so it's important to make the right decision. We've used them all, and we break down what makes each one great, and which model will be best for you.
Emerging Tech

Buying on a budget? Here’s all the best tech you can snag for $25 or less

We live in a world where you can get a cheeseburger for $1, a functioning computer for $5, and thousands of HD movies for $10 -- so it stands to reason that you should be able to pick up some pretty sweet gear for $25.
Emerging Tech

Keep your holiday gift list high-tech and low-budget with these gadgets

Modern technology doesn't always come cheap, but there plenty of premium devices that don't carry a premium price. Whether you're looking for a streaming device or a means of capturing photos from above, our list of the best tech under $50…
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.

Full-frame mirrorless cameras just made their Hollywood debut with this thriller

The Possession of Hannah Grace isn't just a thriller -- it's also the first Hollywood feature film to be shot completely with a full-frame mirrorless camera. The film was shot with several Sony a7S II bodies and anamorphic lenses.

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.