Awesome hippo features in Apple’s latest bunch of ‘shot on iPhone’ videos

Sultry sunsets, bounding mutts, emerging hippos, and bees buzzing about in slow-motion are just some of the videos that make up Apple’s latest “shot on iPhone” content for its long-running user-generated ad campaign.

The latest installment includes eight videos, each lasting 15 seconds. Designed to show off the video capabilities of recent iPhone models, the sequences make use of functions such as slow-motion and time-lapse, while highlighting the smartphone’s ability to offer impressive visuals in a range of lighting conditions.

Each one was shot by a “regular” iPhone user whom Apple contacted after seeing their work online. It’s never been clear if the company compensates the photographers for their work – those we’ve contacted have shied away from offering any details.

Apple launched its “shot on iPhone” marketing push last year as a way to showcase the photographic potential of the iPhone 6. The campaign, which scooped an ad industry award in June 2015, first used work from 80 iPhone shooters, their images appearing not only on the web but also on massive billboards in 70 cities across 24 countries.

The iPhone 6 is currently the most popular handset among people posting images on photo-sharing site Flickr, with the 5S, 6S, and 6 Plus following behind. The first non-Apple device in the list – Samsung’s Galaxy S6 – places fifth.

Apple’s latest handset, the iPhone 6S, lets you shoot 4K video, and features a 12-megapixel camera, up from the 8MP found on earlier versions.

Of course, many rival phones on the market today can also shoot stunning images and video, but Apple hopes its iPhone ads will be enough to sway anyone in two minds about which handset to plump for next.

To see the all of the latest “shot on iPhone” videos, hit Apple’s YouTube channel here.


Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.
Home Theater

What’s new on Amazon Prime Video (January 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in December 2018 and January 2019, from new original series to classic…
Emerging Tech

Capture app saves money by 3D scanning objects using iPhone’s TrueDepth camera

Capture is a new iPhone app created by the Y Combinator-backed startup Standard Cyborg. It allows anyone to perform 3D scans of objects and share them with buddies. Here's how it works.
Movies & TV

Pedro Pascal officially cast as 'The Mandalorian' as Disney show fills out cast

The Mandalorian, Jon Favreau's live-action Star Wars series planned for Disney's streaming video service, will be one of the most expensive television shows ever made. Here's everything we know about it so far.

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.

Need a monitor for professional photo-editing? These are the very best

Looking for the best monitor for photo editing? You'll need to factor in brightness, color accuracy, color gamut support and more. Fortunately, we've rounded up the best ones for you, to help you make an educated purchase.

2018 was a terrific year for new cameras. Here are our favorites

This year, we saw the unveiling of several exciting new cameras. We look back at our favorite models -- each delivering something unique, yet all are powerful and feature-rich. Camera fans, rejoice!

Grit and gear: How Chris Hershman went from retail clerk to music video director

How did Chris Hershman go from working a music retail job to working with bands like NEEDTOBREATHE and Switchfoot? The music video director and filmmaker talks to us about video, tech, and Nikon's new mirrorless.