The latest installment includes eight videos, each lasting 15 seconds. Designed to show off the video capabilities of recent iPhone models, the sequences make use of functions such as slow-motion and time-lapse, while highlighting the smartphone’s ability to offer impressive visuals in a range of lighting conditions.
Each one was shot by a “regular” iPhone user whom Apple contacted after seeing their work online. It’s never been clear if the company compensates the photographers for their work – those we’ve contacted have shied away from offering any details.
Apple launched its “shot on iPhone” marketing push last year as a way to showcase the photographic potential of the iPhone 6. The campaign, which scooped an ad industry award in June 2015, first used work from 80 iPhone shooters, their images appearing not only on the web but also on massive billboards in 70 cities across 24 countries.
The iPhone 6 is currently the most popular handset among people posting images on photo-sharing site Flickr, with the 5S, 6S, and 6 Plus following behind. The first non-Apple device in the list – Samsung’s Galaxy S6 – places fifth.
Of course, many rival phones on the market today can also shoot stunning images and video, but Apple hopes its iPhone ads will be enough to sway anyone in two minds about which handset to plump for next.
To see the all of the latest “shot on iPhone” videos, hit Apple’s YouTube channel here.
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