Skip to main content

VideoBlocks is now 100M downloads strong, thanks to unique subscription model

videoblocks 100 million downloads umbrella and fire
The first subscription-based video stock company in the industry is celebrating 100 million downloads. VideoBlocks today announced that the company surpassed the milestone download number earlier this month along, with reaching a library now consisting of over 4 million assets.

Those numbers are totals since the company’s website launched in 2011. VideoBlocks gives members access to an entire library of video and audio content for a monthly subscription. The company’s pay-per-piece Marketplace that launched in 2015 offers a 100 percent commission to content creators and has now paid out over $5 million from Marketplace sales.

“What makes this milestone really sweet is that our entire mission is about providing high-quality creative assets regardless of budget. This mission of accessibility and affordability really shines in those download numbers,” VideoBlocks CEO TJ Leonard said. “If members had downloaded the exact same content from a stock platform like Getty or Shutterstock, it would have cost well over a billion dollars.”

VideoBlocks was founded by videographer Joel Holland. While in high school, he realized it would cost over $3,000 to get the B-roll and audio assets for a video project. To confirm that there was a market for video stock, he started selling stock clips on eBay, spending a year traveling and shooting 30 U.S. cities. That’s how Footage Firm was born, and in 2011 the company became when they switched from DVDs by mail to the online platform.

Now, the platform also offers 3D virtual reality and 360 stock videos. Along with the video clips on a wide range of subjects, the platform also offers After Effects templates, moving backgrounds and other assets for video. Last year, the company also started an Enterprise platform, which allows third party programs like Vistaprint Digital and Magisto to link to directly to VideoBlocks assets without disrupting the workflow.

With 100 million downloads, VideoBlocks is looking towards what’s next for the platform. Leonard says the company is watching the changing profile of the content creator, as small businesses and freelancers — and not just big companies with big TV budgets — look for content for blogs and social media.

VideoBlocks says it’s looking to the future by continuing to look for new types of content while looking to serve new types of customers.

“We entered the industry over 10 years ago because we thought the system was broken,” Leonard said. “We came with a unique subscription model to give the power back to the freelancer, the small studios and the digital marketers. The mass creative class is strong and growing quickly, we’re excited about expanding to new content types to continue reaching this group going forward.”

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
DJI’s 2022 drone contest offers record prize pool
A photo taken from a drone.

Leading drone maker DJI has teamed up with the SkyPixel online community for its eighth annual photo and video contest.

Whether you’re an experienced drone pilot or an absolute beginner still finding your way, the contest is the perfect opportunity to send your machine skyward in a test of your creative skills.

Read more
How $80 of photo processing software magically saved me thousands
photo editing topaz labs denoise ai phil camera

It's a good time to be a photographer, whether you're just starting out and really don't have any idea what you're doing, or if you're a seasoned pro looking to try something new.

The gear is better than ever, making even entry-level bodies better than what the previous generation started out with. Software options make cataloging and processing your photos faster and less destructive, so you can revisit things for years and give old pics new life.

Read more
Sony A7 III mirorless camera is $300 off for Black Friday
Sony Alpha a7 III Mirrorless front view.

There are a lot of great Best Buy Black Friday deals going on right now, and whether you're looking for TVs, laptops, or even headphones, there's a little something for everybody. Of course, many folks may not realize that Best Buy has some fantastic deals on high-end photography gear, such as this Sony Alpha a7 III mirrorless camera. While it usually goes for a whopping $2,200, Best Buy had brought it down to $1,900, and while that relatively doesn't seem like much, you could always spend the $300 savings on a new lens.

Why you should buy the Sony Alpha a7 III
The Sony Alpha a7 III is a camera with so much tech that it might as well be three different cameras. It has excellent dynamic range, low-light performance, and high-speed performance, and the full-frame sensors make the images look absolutely stunning. Interestingly, the a7 III manages to do an excellent job at both low and high ISOs, the latter of which can go as high as 51,200 non-boosted, which, granted, adds a lot of noise, but noise reduction helps with that. As for the video, well, sadly, it's not as impressive, at least in terms of advancements in image quality, and while it can do 8-bit 4K at 30 frames per second, it's no longer ahead of the pack in that regard, like the Panasonic Lumix GH5 is with its 400Mbps 10-bit codec and 60-fps 4K.

Read more