VideoBlocks is now 100M downloads strong, thanks to unique subscription model

videoblocks 100 million downloads umbrella and fire
VideoBlocks
The first subscription-based video stock company in the industry is celebrating 100 million downloads. VideoBlocks today announced that the company surpassed the milestone download number earlier this month along, with reaching a library now consisting of over 4 million assets.

Those numbers are totals since the company’s website launched in 2011. VideoBlocks gives members access to an entire library of video and audio content for a monthly subscription. The company’s pay-per-piece Marketplace that launched in 2015 offers a 100 percent commission to content creators and has now paid out over $5 million from Marketplace sales.

“What makes this milestone really sweet is that our entire mission is about providing high-quality creative assets regardless of budget. This mission of accessibility and affordability really shines in those download numbers,” VideoBlocks CEO TJ Leonard said. “If members had downloaded the exact same content from a stock platform like Getty or Shutterstock, it would have cost well over a billion dollars.”

VideoBlocks was founded by videographer Joel Holland. While in high school, he realized it would cost over $3,000 to get the B-roll and audio assets for a video project. To confirm that there was a market for video stock, he started selling stock clips on eBay, spending a year traveling and shooting 30 U.S. cities. That’s how Footage Firm was born, and in 2011 the company became VideoBlocks.com when they switched from DVDs by mail to the online platform.

Now, the platform also offers 3D virtual reality and 360 stock videos. Along with the video clips on a wide range of subjects, the platform also offers After Effects templates, moving backgrounds and other assets for video. Last year, the company also started an Enterprise platform, which allows third party programs like Vistaprint Digital and Magisto to link to directly to VideoBlocks assets without disrupting the workflow.

With 100 million downloads, VideoBlocks is looking towards what’s next for the platform. Leonard says the company is watching the changing profile of the content creator, as small businesses and freelancers — and not just big companies with big TV budgets — look for content for blogs and social media.

VideoBlocks says it’s looking to the future by continuing to look for new types of content while looking to serve new types of customers.

“We entered the industry over 10 years ago because we thought the system was broken,” Leonard said. “We came with a unique subscription model to give the power back to the freelancer, the small studios and the digital marketers. The mass creative class is strong and growing quickly, we’re excited about expanding to new content types to continue reaching this group going forward.”

Features

Has Columbus, Ohio raised its IQ yet? A progress report from the mayor

Two years ago, the city of Columbus in Ohio received $40 million to pursue smart city initiatives. So, what’s happened since then? We spoke with its mayor, Andrew Ginther, to discuss progress and what’s ahead.
Business

Chinese court upholds Qualcomm's complaint that Apple infringed on two patents

Apple is following the FTC's lead and has sued Qualcomm for a massive $1 billion in the U.S., $145 million in China, and also in the U.K., claiming the company charged onerous royalties for its patented tech.
Home Theater

Netflix paid $100M to keep ‘Friends,’ but viewers may pay the highest price

Netflix reportedly paid $100 million to keep '90s sitcom Friends on its service for another year, but the cost consumers might have to pay for access to their favorite shows and movies down the road could be much, much higher.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

Hotel chain offers an Instagram ‘sitter’ who will post photos for you

If the pressure to post stunning Instagram photos is ruining your vacations, then how about hiring a local Instagram influencer to do the job for you while you go off and enjoy yourself? Well, such a service now exists.
Social Media

Ride the rails and share your stories with Amtrak’s new social media residency

Amtrak is looking for travel fans with a knack for telling stories on social media. The new Amtrak social media residency program wants amateur travelers to share photos, video, and written content from aboard long-distance trips.
Photography

Full-frame mirrorless cameras just made their Hollywood debut with this thriller

The Possession of Hannah Grace isn't just a thriller -- it's also the first Hollywood feature film to be shot completely with a full-frame mirrorless camera. The film was shot with several Sony a7S II bodies and anamorphic lenses.
Photography

Lens Rentals zooms in on the most popular cameras of the year

As 2018 comes to a close, Lens Rentals is taking a look at most popular cameras of the year, based on rental data. While Sony and Panasonic saw more rentals than the previous year, Canon is still the most-rented brand on the platform.
Photography

Luminar’s new libraries don’t even need you to manually import images

Luminar 3's new libraries feature doesn't require importing -- images are automatically added after clicking on a folder. The long-promised libraries feature gives editors a Lightroom alternative with organization tools as well as syncing…
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Photography News: Startup redesigns tripod heads ‘inside out’ for more flexibility

Well, this doesn't look like the ball heads that we've seen before. Instead of designing a tripod ball head with a small cutout, the Colorado Tripod Company created one with most of the ball exposed, allowing for more possible angles.
Photography

MIT science photographer isn’t an artist, but her work could fill galleries

Felice Frankel is an award-winning photographer, but she doesn't consider herself an artist. As a science photographer, she has been helping researchers better communicate their ideas for nearly three decades with eye-catching imagery.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!