Wiral is a cable cam that takes GoPro videos to the next level

Cable cam systems create sweet video effects, but their price, size, and complex setup make them largely a professional accessory. One startup aims to bring the gliding motion effects of expensive cable systems to any user in the form of Wiral Lite, a cable system designed for compact cameras.

The system fits in a backpack, sets up in three minutes, and accommodates a number of different lightweight cameras, including our favorite GoPros and smartphones. The Californian company is working to bring the largely professional accessory to consumers with a mix of affordability and simplicity.

Wiral Lite is a motorized system: After setting up the cable around trees or posts, the camera trolley moves along the line using an included remote control. The system lets filmmakers adjust speed from 0.006 mph up to 28 mph, shooting for up to three hours on the built-in battery. A time-lapse mode also allows for moving time-lapses at three different speeds — letting anyone make incredible works of art. The company says the motor doesn’t create any distracting sounds.

The motorized body folds in, making it possible to tuck the system into a backpack, along with the winding cable. The motorized dolly weighs only 1.3 pounds, but it can accommodate cameras up to 3.3 pounds, including GoPros, smartphones, and lightweight cameras with a ¼-inch tripod thread. A 164-foot cable is included.

Developers say the Wiral Lite can help achieve drone-like effects in no-fly zones, as well as shooting in spots that are difficult to fly in because of tight spaces.

While cable systems are common video tools, most don’t have the easy setup, compact design or price of the Wiral Lite — factors which likely led to the Kickstarter gaining complete funding in just three minutes. The campaign has raised more than $800,000 and appears headed toward a million dollars, well past the original $30,000 goal. Now with over 3,000 backers, the Wiral went viral, and reached $200,000 in the first 24 hours.

The startup plans to begin shipping the Wiral Lite in March, but be forewarned: Crowdfunded projects often face delays, and sometimes that magic device never shows up. If manufacturing is successful, early backers can pick up the cable system for about $200. When the accessory hits retail stores, the company expects to list the cable camera system for twice that amount. The Kickstarter campaign is open until November 16.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Photography

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Mobile

The Honor 10 Lite is proof a cheap phone isn’t the compromise it once was

The Honor 10 Lite, the sequel to the already great Honor 9 Lite, advances the concept of cheap phones competing with more expensive devices even further. We spent some time with it to find out what it's like.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Photography

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…
Photography

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.
Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…