Facebook is expanding options for donations and nonprofits on social media — and now the social media giant will stop taking a cut of those donations as well. On Wednesday, November 29, Facebook announced a slew of new changes for nonprofit organizations at the Social Good Forum, expanding options for donating on the platform, finding help in a crisis, or even finding a mentor.
After ditching the 5 percent cut of the donation that goes to Facebook for building the platform on #GivingTuesday, Facebook is making the change permanent. The social media giant said that 100 percent of all donations will now go directly to the nonprofit. Along with eliminating the fees, the company is setting up a
Non-profits can also potentially create more successful fundraisers using Facebook’s new API tools. The platform allows organizations to connect campaigns that don’t originate on Facebook to
Another API expands the previously launched Community Help tool. Launching initially with the American Red Cross and NetHope, the API allows organizations to use Facebook to gather data following a crisis. The tool allows individuals to ask for help and in turn helps organizations determine what’s needed where quickly.
Facebook is also launching a new platform that gives back not financially but with time and support. Mentorship and Support is a new program on
The updates also come with expanded fundraising tools reaching additional countries, both for nonprofit fundraising tools and for personal fundraisers. In addition, the blood drive tool that launched in India earlier this year will also expand to Bangladesh in 2018.