Giphy’s new view counts show just how popular GIFs are

If you’ve ever shared a GIF on Twitter or Facebook Messenger, chances are you used Giphy to do it. The GIF-making platform’s 200 million users publish more than 25,000 GIFs per minute on Messenger alone, Giphy says. And now, those users are gaining a way to see how much traction their GIFs are getting.

Giphy is adding YouTube-like view counts to every GIF in its library, the company announced. Every time a Giphy GIF is viewed on Facebook, Twitter, Apple’s iMessage, WhatsApp, or the web (regardless of how many times it loops), that’s one count, and each view adds to the cumulative view count of the Giphy artist or partner who uploaded it.


It’s not just new GIFs that are getting metrics. Giphy is publishing historical view counts for channel pages, so that users can see how many times GIFs have been viewed since the channels’ inception.

“Behind this simple feature is a lot of complex engineering,” Tom Smith, Director of Product at Giphy, said in a statement. “We are counting several billions of views happening on Giphy, as well as those happening across the thousands of platforms powered by our API. Whether in messaging apps, social platforms, or sites across the whole internet, we power expression — and all that is reflected in GIF view count.”

Giphy’s view count rollout comes as an increasing number of GIF-sharing platforms experiment with monetization.


Tenor (formerly Riffsy), which powers GIF searches in Google’s Gboard, Duck Duck Go, Kika, and TouchPal, charges brands like Starbucks and Dominos for prime placement in search results. Advertisers pay to map their content to terms like “good morning,” for example, so that their content shows up first in results.

Giphy, for its part, runs a production studio in Los Angeles for customers like Fox, McDonald’s, Nike, Paramount, and Converse, where it creates sponsored GIFs using 3D animation, puppets, and live actors. It also works with Viacom and South Park Studios to make GIFs of TV shows and cartoons.

View counts are one way Giphy can assure its partners that their money’s being well spent.

Emerging Tech

Mercury’s wobble as it spins reveals that it has an inner solid core

Scientists have long wondered what the inside of Mercury looks like, and they now have strong evidence that the planet has a large and solid metallic core. The data for the new findings was collected by the now-defunct MESSENGER mission.

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.

How to share your best gaming moments with friends on the PS4

Check out Digital Trends' quick guide to everything you need to know to save your outstanding PlayStation 4 gameplay moments, share them online, and transfer them to your computer.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.
Smart Home

Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.