Twitter is telling Hillary that she's #NotMyAbuela

hillary clinton notmyabuela screen shot 2015 12 23 at 3 31 05 pm
It was a solid effort, but as is all too common with political campaigns, Hillary Clinton and her team have landed themselves in some troubled waters following a (well-intentioned) faux pas. On Monday, the Democratic front-runner’s campaign site featured a brand new blog post, “7 things Hillary Clinton has in common with your abuela.” Sadly, the Twitterverse didn’t take kindly to that list.

The rather kitschy post seems harmless enough — it’s about as predictable as its BuzzFeed-esque headline suggests it would be. Highlighting the fact that she’s a grandmother, the post points to her love of children and bedtime stories, but adds in a healthy dose of Spanish words and references (hi, Marc Antony). And while it makes strategic sense for the candidate to be targeting a Hispanic demographic, the overwhelming amount of cheesiness (how many times can you say “respeto” in one blog entry), has backfired. And as usual, the Internet has picked up on it.

Soon after the post went live, the hashtag #NotMyAbuela began trending on both Facebook and Twitter, and responses are alternately hilarious and scathing.

Accusing the post of being patronizing and pandering, many respondents took the opportunity to point out the hardships their grandmothers faced when immigrating to the U.S., or in many cases, still face today.

This is not the first time Clinton (and many other candidates) have made appeals to the Hispanic community in the United States. As the Washington Post reported, back in October, the Democrat made another reference that made a few people a bit uncomfortable. “I gotta tell you, I love being ‘La Hillary,’” Clinton said at a rally in Texas. “I promise I will keep working on my pronunciation — but I’m not just La Hillary. I’m tu Hillary.”

It’s a work in progress, to be sure.

So lesson learned, campaign team — just saying you’re similar to an entire ethnic group doesn’t make it true.

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