Skip to main content

Instagram brings product tagging to all public accounts

If people are constantly asking you where you got that outfit or hitting you up for other recommendations, Instagram’s latest feature expansion is for you. And you don’t even have to be have an influencer account to use it.

On Monday, Instagram announced that its product tagging feature will now be available to all Instagram users, as long as they have a public account. So even with your personal (non-brand) account, your selfies and other photos can now feature product tags that your followers can use to learn more about the product and purchase it (in app or via a product detail page).

We tested the new feature on an Android device, and it is currently live on the mobile app. Keep in mind though, that not all retailers and products may be supported in this feature. Here’s how to use it:

Recommended Videos

Step 1: Create a photo post and tap the arrow in the top-right corner until you reach the caption page.

Step 2: On the caption page, tap Tag people.

Step 3: Search for the brand or retailer you want to tag and then select them to tag them.

Step 4: Once tagged, the bottom of your screen, should show two options: People and Products. Select Products.

Step 5: Tap your photo, and then start searching for the products you want to add. Tap on the ones you want that appear in the drop-down list of products.

Step 6: Tap the check mark icon in the top right to confirm your choice.

Step 7:  Tap the check mark icon or Share in the top right to publish your post.

At this time, the newly expanded product tagging feature is only available for photo posts. Instagram noted in the announcement that it is still “working on ways for you to tag products in Stories.”

Anita George
Anita George has been writing for Digital Trends' Computing section since 2018. So for almost six years, Anita has written…
The 10 big ways that Threads is totally different from Twitter
A series of mobile screenshots showing off the Threads app on a black background.

Threads is here and already has millions of sign-ups, no doubt due to the ease of its joining process, its immediate availability for both Android and iOS users, and the fact that its user interface shares lots of familiar features with its main competitor, Twitter.

But what about the differences between the two microblogging platforms? How has Threads already distinguished itself from Twitter? Like many Twitter users, you might be hungry for an alternative and are wondering how Meta's app differs from Twitter and if those differences are worth signing up for and learning how to navigate yet another social media app.

Read more
Meta already verified me to influence elections — so why do I have to pay for a checkmark?
Meta Verified on a phone.

If you ever thought Meta Verified was anything other than a money grab, this should change your mind.

An unexpected thing happened on Instagram over the weekend. In hindsight, it shouldn't have been unexpected. I've been using Insta since it finally became available on Android in April 2012, and for me, it's mostly been an enjoyable experience. (That said, I'm spending more time with Glass and Vero, but that's another thing for another time.) I've had a relatively high-profile job since those days, and Instagram has been a fun place to let folks have a peek into the day-to-day.

Read more
Thanks to Tapbots’ Ivory app, I’m finally ready to ditch Twitter for good
Profile displayed in Ivory app

Ever since Elon Musk took ownership of Twitter, it’s been one chaotic new thing after another. You literally cannot go a day (or a few days or even a week) without some stupid new change to the site — whether it’s about checkmarks for verified or Twitter Blue subscriber accounts, how links to other social networks are banned and then reversed, view counts on Tweets, or something else. I can’t keep up with every little thing that has happened since the beginning of November, and it feels like the spotlight is always on the toxicity of the site in general.

New Twitter alternatives have been popping up recently, but it seems that the most popular one continues to be Mastodon. I originally made a Mastodon account back in 2018 when it first launched, but it never clicked with me back then, and I eventually went back to Twitter. With the Musk mess, I tried going back to Mastodon, but again, it didn’t really click with me — until Tweetbot developer, Tapbots, revealed its next project: Ivory.
The significance of Tapbots and Tweetbot

Read more