It takes a team to make Zuckerberg’s Facebook page look better than yours

meet the team behind zuckerbergs page mark zuckerberg headshot wr
Mark Zuckerberg may be the face behind Facebook, but he has a team of at least a dozen people behind the posts on his public Facebook page — including professional photographers.

From team members dedicated to controlling spam comments to public relations pros writing up posts, more than a dozen of the company’s employees are responsible for the co-founder and CEO’s posts on his own social media network. As Bloomberg Businessweek points out, that’s likely because public opinion of Zuckerberg is often the public opinion of Facebook as a whole.

About a dozen people screen comments and spam, while several write posts and speeches.

As Zuckerberg’s image evolves from the billionaire in a hoodie to the CEO now aiming to travel to all 50 states hosting public Q&As, professional photographers are behind the images shared on his page, including the more personal aspects of his life like reading with his daughter or taking a jog, according to Businessweek. Those photographers include Charles Ommanney, an editorial photographer whose work has been featured in such publications as Newsweek and the Washington Post. He was included on a list of the 100 most important people in photography in 2005.

Zuckerberg’s page is updated almost daily, often with a mix of business and personal posts inclusing his dog’s birthday and a 360 video of his daughter’s first steps. According to Businessweek, while a CEO with an image manager is normal, the number of people behind the Facebook founder’s Facebook page is unusual. Zuckerberg, as well as other Facebook higher-ups like Chief Operating Officer Sheryl Sandberg, also tends to post more personal status updates than other executives.

David Charon, an entrepreneurship professor at the University of California, Berkeley, said having an entire team behind Zuckerberg’s account is partially about controlling his digital image and partially about his maturing process.

Gaming

How Epic Games almost made the mistake of ending Fortnite

Former Epic Games production director Rod Fergusson said that he would have canceled Fortnite if he stayed with the developer. The game only started soaring in popularity when the Battle Royale mode was released a few months after launch.
Social Media

Facebook’s comment-ranking system aimed at taming the dumpster fire

Even by the standards of the internet, Facebook comments are famously awful. Now Facebook is introducing a new comment ranking system to attempt to tackle this problem by promoting quality comments and hiding low quality ones.
News

What net neutrality? FCC head Ajit Pai would rather regulate Facebook

Ajit Pai isn't known for being a fan of regulation, but in a Senate hearing on May 12, he called Silicon Valley tech companies a threat in response to a question about net neutrality.
Mobile

Rumors say HTC will be launching the midrange HTC U19e phone tomorrow

A post on HTC Taiwan's Facebook page seems to confirm that a new midrange HTC phone will be announced tomorrow, June 11. Could this be the HTC U19e that leaks have been predicting for a while now? We'll find out tomorrow.
Mobile

Whether you speak best with emojis, GIFs, or words, you can chat with Kik

The easy-to-use Kik has the look and feel of an SMS text messenger, but with plenty of appealing perks. With only a user name as an ID, Kik lets you exchange messages, photos, videos, sketches, emoji, and more with others on the platform.
Smart Home

Facebook says new Portal video-chat devices are coming in the fall

A Facebook executive has revealed the company is gearing up to refresh its video-calling smart displays later this year. The Portal and Portal+ devices launched to lukewarm reviews toward the end of last year.
Social Media

With its latest tool, Facebook is out for blood (donations, that is)

Facebook users in the U.S. will soon start seeing notifications when area blood centers are in need of donations. The newly expanded Facebook Blood Donation tool mixes alerts with details on where to donate, along with how to invite…
Social Media

Here's how to unblock someone on Facebook when you've had a change of heart

Maybe you were a little too hasty blocking that one person on Facebook ... or maybe you just want to do a little spying to see what they're up to. Either way, you can fix the situation easily. Here's how to unblock someone on Facebook.
Social Media

Need a new Identity? Here's how to change your name on Facebook

There comes a time when everyone must change their online name for one reason or another. Check out our quick guide on how to change your name on Facebook in under five minutes without all the expected fuss or digital hoops to jump through.
Social Media

Will this deepfake of a power-hungry Zuckerberg make Facebook rethink fake news?

Just how committed is Facebook to earlier statements on leaving deepfake videos intact but demoted? A fake video of Mark Zuckerberg proclaiming power over your data has lasted for four days on the platform.
Social Media

Here's how to link your Instagram, Facebook accounts for social syncing

Instagram and Facebook go hand in hand. Here's how you can make the most of the superior integration offered by the two social media behemoths, which should help your pics gain more exposure in the long run.
Social Media

These are the best ways to make your own animated GIF to share

Love sharing GIFs with your friends and peers, but wish you could make your own? Here's how to do so in Photoshop, or using a few other methods that don't require you to shell out a premium fee with each calendar year.
Social Media

Facebook will pay to spy on you, but you can make more money elsewhere

Facebook's new Study app will track how you use your phone and provide that data to the social media giant. The company will even pay you for it — but likely not very much, especially compared to the market rate for your personal…
Social Media

Zuckerberg may have known more about Facebook’s privacy scandal than we thought

In the midst of an ongoing investigation into Facebook's Cambridge Analytica privacy scandal, a new report suggests that Facebook founder and CEO Mark Zuckerberg may have known about the company's much-criticized approach to privacy.