YouTube’s makeup superstar Michelle Phan moving away from beauty videos

michelle phan moving on beauty videos
Michelle Phan
After creating a multi-million dollar beauty empire, celebrity beauty vlogger Michelle Phan announced to her over eight million YouTube Channel subscribers that she is considering moving away from her popular beauty video tutorials and on to other business ventures.

In an open letter posted to a recent video, “My Alter Ego Look,” Phan asked her fans, “What kind of videos would you like to see from me in the near future? My videos cannot all be about makeup (this is why I created Ipsy for all you beauty junkies) but I’d love to post more things about life experiences, career advice, more trend reports, etc.”

Phan’s fans produced over 5,000 replies to her comment, ranging from suggestions for dealing with emotions to requests for information on Internet marketing. Overall, the response was positive, with the majority of fans and viewers supportive in her decision to consider a different path that’s unrelated to creating beauty tutorials.

The YouTube star has come a long way since quitting her job at a sushi restaurant in 2009 to focus on creating and providing makeup tutorials. She was most recently mentioned by Forbes as one of the highest paid YouTube stars of 2015.

In the letter, Phan also mentions her current comic book project, as well as the four other businesses she maintains. Fashionista gives a rundown of Phan’s many projects and positions, which include founder of the aforementioned Ipsy, a beauty subscription service with over 1.5 million subscribers, along with other business ventures such as a partnership with Endemol Beyond USA and the Em Michelle Phan makeup line. It’s clear Phan has her hands full in addition to maintaining her YouTube channel.

“Whatever happens, it seems clear that Michelle Phan, the personality, is moving over for Michelle Phan, the brand,” according to Fashionista. If her history of success in the many projects she has been part of provides any clue, there is a good chance Phan will land on her feet — and thrive — in whatever field she decides to pursue.

Gaming

Goodbye, Machinima: YouTube gaming channel pulls the plug after 13 years

Machinima, a YouTube gaming channel that was launched in 2006, has suddenly shut down, with all of its videos set to private. The #RIPMachinima hashtag is now making the rounds in social media to reminisce about the channel's content.
Gaming

For Netflix, ‘Fortnite’ on YouTube is a bigger threat than HBO

In a letter to shareholders, Netflix explained that it views the video game Fortnite as bigger competition than HBO, with YouTube videos of the game drawing viewers away from the streaming platform.
Mobile

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.
Mobile

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Social Media

Twitter suffers privacy scare as bug reveals tweets of protected accounts

If you set your Twitter account to private and you have an Android device, you'd better check your settings now. Twitter says it's just fixed a four-year-old bug that flipped the privacy switch to make the account public.