Pinterest video ads now autoplay in home feed and search results

pinterest autoplay video ads pinterestvideoad
Pinterest
Less than a year after launching video ads, Pinterest is expanding the feature with autoplay, search integration, and new metrics. On Wednesday, Pinterest announced the three new business features for advertisers.

Video ads have been around since August but now those clips will automatically play as users scroll through their feeds. The autoplay feature means the video starts playing as soon as it pops up on screen, with no tap necessary to start the footage. The move, Pinterest says, is designed to bring businesses more views — and with a per-impression payment structure, the platform says the change could bring the cost per view down for many businesses.

Those promoted videos are also branching outside of the news feed. Paid videos will now appear in related search results, as well as popping up when users tap on the circle in the corner or the “More Like This” feature that uses object recognition technology to find similar pins. Like in the home feed, video ads will autoplay in both the search and More Like This results.

Mobile users do however have an option to prevent autoplay from eating up data — you can turn the autoplay off when out of range of a Wi-Fi network by accessing the settings and switching off “Autoplay on mobile data.”

The autoplay and expanded locations for video ad are being paired with new data for businesses to track just how well that video ad performed. Analytics will now show how long users watched and whether the video was fully on screen or partially scrolled past. The Ads Manager also now uses Nielsen Digital Ad Ratings, which means businesses can see the age and gender of users that watched the video.

Pinterest is continuing to enhance their options for advertisers, attracting businesses with the suggestion that users are already there to search for food, fashion, decor and other ideas. “Unlike on other platforms, where ads interrupt people as they’re trying to enjoy posts from friends, on Pinterest people are actually looking for videos that inspire them to give ideas a try,” Wednesday’s blog post says.

Last week, Pinterest added advertising into Shop The Look, Instant Ideas, and Lens, artificially intelligent tools powered by object recognition in images. In January, the platform added the ability to advertise with still images inside search results.

Home Theater

Sling TV offers free shows, a la carte subscription channels to Roku users

If you are among a select group of Roku users, Sling TV has added free TV shows and the option to subscribe to individual channels without having to subscribe to the company's base level of channels.
Social Media

Spice up your Instagram videos by adding your top tunes to the soundtrack

Have you ever taken a beautiful video, only to have it ruined by some jerk in the background yelling curse words? Here's a list of apps you can use to add your own music to Instagram posts as well as your Story.
Computing

Beam up the videos: AirPlay support is coming to VLC player

At CES 2019, the developers of VLC player announced they are adding support for Apple's Airplay feature, allowing consumers to beam video and other content from their iPhone and Android devices to an Apple TV. 
Social Media

A quick swipe will soon let you keep bingeing YouTube on mobile devices

The YouTube mobile app has a new, faster way to browse: Swiping. Once the update rolls out, users can swipe to go to the next (or previous) video in the recommended list, even while viewing in full screen.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.
Social Media

Invite your friends — Facebook Events can now be shared to Stories

Facebook is testing a way to make plans with friends to attend an event -- through Stories. By sharing an event in Facebook Stories, users can message other friends interested in the event to make plans to attend together.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Social Media

Twitter extends its new timeline feature to Android users

Twitter users with an Android device can now quickly switch between an algorithm-generated timeline and one that shows the most recent tweets first. The new feature landed for iPhone users last month.
Social Media

YouTube to crack down on dangerous stunts like the ‘Bird Box’ challenge

YouTube already bans content showing dangerous activities, but new rules published by the site go into greater detail regarding potentially harmful challenges and pranks, including certain blindfold- or laundry detergent-based stunts.
Social Media

Nearly 75 percent of U.S. users don’t realize Facebook tracks their interests

Did you know Facebook tracks your interests, including political and multicultural affiliations? According to a recent Pew study, 74 percent of adult users in the U.S. have no idea Facebook keeps a running list of your interests.
Mobile

It’s back! Here’s how to switch to Twitter’s reverse chronological feed

Twitter has finally brought back the reverse chronological feed, allowing you to see your feed based on the newest tweets, rather than using Twitter's algorithm that shows what it thinks you want to see. It's easy to switch.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Social Media

Twitter suffers privacy scare as bug reveals tweets of protected accounts

If you set your Twitter account to private and you have an Android device, you'd better check your settings now. Twitter says it's just fixed a four-year-old bug that flipped the privacy switch to make the account public.