Skip to main content

Robert Scoble’s weekend war with Twitter

scoble vs twitterRobert Scoble has no problems with confrontation and doesn’t have to be asked for his opinion twice – or even once for that matter. The blogging titan has been known to enlighten and enrage within the same breath, and in an altogether expected turn of events he managed to reinforce that reputation this weekend.

On Saturday, Scoble claimed that inside sources told him Twitter’s internal relations stood on some shaky ground. He revealed that a few important Twitter staffers would no longer be working at Twitter, which turned out to only be partially true. Scoble went on to say that Twitter was “really messed up internally,” something a variety of sources told him.

Related Videos

He made a handful of observations about relationships between other digital companies, but kept returning to the fact (which has since been contested) that the Twitter team was struggling and that investors might be nervous. Understandably, Twitter investor Chris Sacca took serious offense to these allegations.

Sacca lashed out at Scoble via Twitter (naturally), accusing him of being so “negative these days that you can’t be bothered to write actual facts” and pretending to have sources. In addition to his aggravation at Scoble’s attacks, he also pointed out that the blogger was wrong. Not all of the people he had listed as having left Twitter have gone, and as Sacco put it “claiming people don’t work somewhere that they do is messed up. He should be embarrassed.”

And he was. Apparently Sacco shamed Scoble into fessing up. “I’m sorry for the harm that careless journalism did,” he said in an apology post. Scoble admitted he checked the “first few” allegedly ex-Twitter employees, and when they were correct figured the rest also were. He isn’t hanging his head too low though, saying Sacco is somewhat out of line. “It’s unfair to blast one of Twitter’s longest-running users…I’ve put literally thousands of hours into Twitter in my life and will continue to do so.”

So just for the record, @stevej and @robey remain at Twitter, in case you were wondering. Are there internal issues at Twitter? Those rumors persist, but the entire episode is just one of the many lessons to be learned in making bold assertions based on questionable claims. Couple that with the digital celebrity Scoble has accrued and you deserve whatever e-lashing comes your way.

Editors' Recommendations

How to use Twitter Circle to limit who sees your tweets
A person's hands holding a smartphone as they browse Twitter on it.

Now that Twitter Circle has officially launched globally, you're probably wondering how to use it and what it actually lets you do. Twitter Circle essentially lets you tweet to a specific audience on Twitter, an audience in which all the members are picked by you. That way, you don't have to tweet your shower thoughts and hot takes to everyone on the bird app. You can keep it just between you and a bunch of your favorite fellow Twitter users.

In this guide, we'll go over everything you need to know about Twitter Circle, including what it is, how to set it up, and how to send a tweet to your own Twitter Circle.

Read more
How to use Twitter Analytics
Twitter app on the OnePlus 10T.

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, retweets, or comments can only tell you so much about how your tweets are being received. But viewing your tweet analytics can give you a better idea of how well your tweets reach your audience.

To view your tweet analytics, you'll need to visit your account's Twitter Analytics dashboard, which will not only show your tweets' like and retweet statistics but also more detailed tweet metrics like impressions and account metrics such as follows and mentions. In this guide, we'll show you how to access your Twitter Analytics dashboard and individual tweet metrics. We'll also answer a few of your Twitter Analytics questions.

Read more
Twitter says it’s fixed Monday night’s service outage
A stylized composite of the Twitter logo.

UPDATE: Twitter says it's resolved the issue that impacted its web-based service for around three hours on Monday evening. Many users around the world were unable to access the platform during the outage, though the mobile apps appeared to continue working without any issues. In a tweet posted at about 10:15 p.m. ET, the company said: "We've fixed this and Twitter for web should now be back to normal."

Read more