Skip to main content

According to overly obvious study, we are addicted to the Facebook mobile app

Image used with permission by copyright holder

Enhancing the Facebook experience across all mobile device types has become a major focus for a while now, and despite the platform’s past lackluster efforts to try and create an engaging mobile experience, a detailed study reveals that a lot of users check their accounts on-the-go, anyway.

Together with IDC, Facebook analyzed daily and weekly mobile activity for smartphone users to better understand how they use their devices to keep up with the social networking site, along with other apps that are geared toward communication. According to the report, half of the total U.S. population uses smartphones, and the services that are most used are “texting or messaging, talking on the phone, and direct messaging via Facebook.”

A total of 7,446 mobile users – iOS and Android devices combined – ranging between 18 to 24 years of age comprised the test group, and results show that 70 percent of them use Facebook Mobile, with 61 percent using it on a daily basis.

The study breaks down the respondents’ social activity on mobile, and results show that a lot of them use their phones to peruse their News Feeds, comment on updates, post statuses, check out other people’s Timelines, and send private messages directly to their friends. 16 percent use Facebook to play games daily and 7 percent search for new apps to install, two activities the study predicts will increase through the course of the year “as users seek simpler, more direct ways to find great applications and experiences.”

Facebook Mobile addiction can certainly be correlated with how much people are attached to their smartphones – 62 percent of all respondents immediately grab their phone after waking up. Email is the most popular smartphone activity among the users, followed by browsing the Web and Facebook, respectively. Are you running errands, shopping, cooking, working out, attending a meeting or a class, out for a meal, at a live event, or at the movies? Then, like the test group, you’re most probably also on your phone – checking Facebook – which can pretty much be considered an extra limb, since 79 percent of the respondents have their phones within reach “all but up to two hours of their waking day.”

The study also breaks down the amount of time people use the social networking site, and of all the possible social activities users can engage in on their phones, Facebook reigns supreme, taking up 1 out of every 4 minutes. Why do we visit Facebook so much? According to 25 percent of the test group, they sneak a peak on their News Feed out of sheer curiosity – the same reason they check Instagram on a regular basis.

Editors' Recommendations

Jam Kotenko
Former Digital Trends Contributor
When she's not busy watching movies and TV shows or traveling to new places, Jam is probably on Facebook. Or Twitter. Or…
The best Twitter apps for iOS and Android
Hand holding a Twitter phone

In a little over a decade, Twitter evolved from a simple microblogging platform to a communications powerhouse that now -- for better or worse -- charts the course of history. Twitter is used by governments, corporations, and press outlets, as well as gossipers and jokesters, to push influence, share cat pictures, and everything in between.

But no matter what you use Twitter for, if you want to use it on the go, you're going to need an app. While Twitter's official app is good (and included below), it isn't the only option available, and some apps offer features the original doesn't. Here are a few of our favorite Twitter clients for iOS and Android.

Read more
How to go live on Facebook
Facebook LIve

Facebook Live lets you livestream video directly from your Android or iOS device. Creating and streaming live content might sound like a challenge, but setting up a livestream within Facebook's mobile app is a fairly straightforward process. Here's how to go live.
Getting started
Step 1: The first step to setting up a livestream is to launch the Facebook app as you would normally. From the News Feed tab, locate the Live button just below the What's on Your Mind? section at the top of your display. (Note: The screenshots below are from the iOS version, but the steps also apply to Android.)

Step 2: Next, tap either the Live button or the What's on Your Mind? field at the top, the latter of which will bring up a host of additional options, including a Live Video button.

Read more
Facebook’s new, experimental Whale app lets you create your own memes
facebook whale meme app

Facebook often releases experimental tools to test the waters for new features and services. Its latest, an app called Whale, lets you create your own memes from scratch. According to a report by The Information, the social network debuted the app on the Canadian iOS app store last week.

Similar to other run-of-the-mill meme creators, Whale comes with a standard set of annotation features that let you add elements such as text, emojis, and filters over images. You can capture a new picture, pick from your personal gallery, or import from the app’s built-in stock library. In addition, Whale’s listing calls out a few popular meme apps by claiming it doesn’t have any "hidden subscription pricing."

Read more